Filter Results
:
(60)
Show Results For
-
All HBS Web
(544)
- News (60)
- Research (407)
- Events (6)
- Multimedia (1)
- Faculty Publications (139)
Show Results For
-
All HBS Web
(544)
- News (60)
- Research (407)
- Events (6)
- Multimedia (1)
- Faculty Publications (139)
←
Page 3 of
60
Results
Sort by
- 01 Mar 2008
- News
Innovation, Inc.
help students launch and creatively manage new businesses, including both stand-alone start-ups and ventures operating within an established organization. Tripsas notes, “Whenever a firm introduces a truly novel product, it has repercussions beyond the narrowly defined...
View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such...
View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
initial revenue push, but the critical move might be to redefine Gazelle around a model of exchanging a product for cash and then extending more product lines. That could lead to relationships with vendors,...
View Details
- 01 Apr 2000
- News
Getting the Message
about the product. "With the Internet," says Deighton, "you can seamlessly move the customer from awareness, to temptation, to transaction." Thus, a Web surfer intrigued by an ad for a camera can click on the ad and be taken to a Web site where she can learn more about...
View Details
Keywords:
Susan Young
- 01 Dec 2006
- News
Forestalling Terror
interest is examining the interactions that occur between and across the various functional and product boundaries of the firm, which is the subject of his popular MBA elective Advanced Competitive Strategy: Integrating the Enterprise....
View Details
- 01 Mar 2007
- News
Letters to the Editor
very substantial product differentiation from their competition or, in the case of the “Truth” anti-tobacco campaign, no competition — just a villain that was an easy target. I don’t know if the agency...
View Details
- 01 Sep 2010
- News
Dare to be Different
product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and...
View Details
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
Culture by Dee Ann Turner (AMP 176, 2009) (Elevate) Businesses are built by growing relationships with customers, and culture is created by the stories those relationships tell. Two of a business’s most important differentiators are its...
View Details
- 13 Sep 2019
- News
Hollywood Ending
on and enough customers to make it a viable business. They’re not settling for half-measures. “If we have great content but we don’t have a differentiated experience, we fail,” she says. “And the reverse is true too.” The urgency to get...
View Details
- 01 Mar 2005
- News
In the Blood
that of Kentucky’s established breeding farms, some of which managed over forty stallions. Clay adopted a boutique approach to guarantee personal service for both the owners and their horses, and serve as a point of differentiation to...
View Details
- 01 Jun 2010
- News
Michael Depatie
differentiated product in a commoditized business, even if it’s becoming less so through competition. Some of the stuff we do is fun, and whimsical, so it makes good copy. The media reports on our tall beds...
View Details
- 28 May 2019
- News
Cure All
How would you advise them? Leemore Dafny: What I’d say is something that holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is differentiated from others’,...
View Details
- 16 Dec 2020
- News
A Creator in the Era of Disruption
granted. Morrell: Alex Lazarow says this focus on deep impact differentiates frontier startups from their California counterparts. Lazarow: In Silicon Valley, less than 20% of unicorns are in industries like financial services, health...
View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
Your Life. NOVEMBER 4 Rod Harl (MBA 2000), president and CEO of Alene Candles, led the pivot of his company from candlemaking to the production of Personal Protective Equipment (PPE) in response to the pandemic. Closing just before a...
View Details