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- Faculty Publications (47)
Show Results For
- All HBS Web (359)
- Faculty Publications (47)
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- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
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Keywords:
New Product Launch;
Marketing Plan;
Brand Management;
Go To Market Strategy;
Channels Of Distribution;
Wine Industry;
Marketing Strategy;
Distribution Channels;
Product Launch;
Brands and Branding;
Food and Beverage Industry;
Food and Beverage Industry;
France
Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
- 06 Sep 2016
- First Look
September 6, 2016
a persuasive story to compete with the scandal narrative. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand Organic View Details
Keywords:
Carmen Nobel
- 20 Nov 2012
- First Look
First Look: November 20
Carney Abstract This experiment tested whether changing one's nonverbal behavior prior to an important social evaluation could improve performance on the evaluated task. Participants adopted expansive, open (high-power) poses or contractive, closed (low-power) poses,...
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Keywords:
Sean Silverthorne
- February 2016 (Revised September 2017)
- Case
Scaling Well by Doing Good: Motivating Talent at b.good
By: Francesca Gino, Paul Green Jr. and Bradley Staats
Boston-based fast-casual chain b.good was founded on the idea of healthy food, sourced locally, and prepared in-store. The founders had built a value-based business and worked hard to cultivate a sense of family—among employees, customers, and suppliers. In 2015, they...
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Keywords:
Motivation;
Values;
Corporate Culture;
Growth Strategy;
Motivation and Incentives;
Values and Beliefs;
Growth Management;
Organizational Culture;
Growth and Development Strategy;
Food and Beverage Industry;
Food and Beverage Industry;
New England
Gino, Francesca, Paul Green Jr., and Bradley Staats. "Scaling Well by Doing Good: Motivating Talent at b.good." Harvard Business School Case 916-031, February 2016. (Revised September 2017.)
- September 2020
- Supplement
Commonwealth Joe: January 2020 Update from CEO Robert Peck
By: Alexander J. MacKay
At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they...
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Keywords:
Cold Brew Coffee;
Specialty Coffee;
On-premise Coffee Market;
Retail Expansion Strategy;
Entrepreneurship;
Business Model;
Brands and Branding;
Expansion;
Strategy;
Decision Making;
Food and Beverage Industry;
Food and Beverage Industry
MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020. (Link to Supplement.)
- June 2011 (Revised April 2014)
- Case
sweetriot 2.0
By: Christopher Marquis, Donna Khalife and Bobbi Thomason
In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and...
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Keywords:
Social Entrepreneurship;
Profit;
Business Strategy;
Business Growth and Maturation;
Social Enterprise;
Growth and Development Strategy;
Experience and Expertise;
Economic Growth;
Organizational Culture;
Mission and Purpose;
Corporate Social Responsibility and Impact;
Food and Beverage Industry;
New York (state, US)
Marquis, Christopher, Donna Khalife, and Bobbi Thomason. "sweetriot 2.0." Harvard Business School Case 412-007, June 2011. (Revised April 2014.)
- August 2016 (Revised July 2017)
- Case
Diageo and Mey Icki: Turkish Delight or Turkish Hangover?
By: Dante Roscini and Gamze Yucaoglu
In September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage, raki, Diageo, the world’s leading premium drinks company, was concerned about new...
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Keywords:
Foreign Direct Investment;
Emerging Markets;
Government Legislation;
Taxation;
Valuation;
Business and Government Relations;
Government and Politics;
Risk Management;
Food and Beverage Industry;
Food and Beverage Industry;
Middle East;
Turkey
Roscini, Dante, and Gamze Yucaoglu. "Diageo and Mey Icki: Turkish Delight or Turkish Hangover?" Harvard Business School Case 717-005, August 2016. (Revised July 2017.)
- 21 Jul 2009
- First Look
First Look: July 21
the EU regarding the protection of Geographical Indications (GIs), which identify a product's origins and are treated as trademarks in some respects by international trade rules. Though Alexandra prepared her Kalamata olives in the...
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Keywords:
Martha Lagace
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Food and Beverage Industry;
North and Central America;
United States
- 10 Feb 2015
- First Look
First Look: February 10
into group processes, study diversity in the context of virtual interaction, and take advantage of opportunities for cross-disciplinary research. February 2015 European Business Review Preparing for Uncertainty: How to Use Creaction at...
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Keywords:
Sean Silverthorne
- 22 Mar 2011
- First Look
First Look: March 22
511-070 As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the...
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Keywords:
Sean Silverthorne
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
https://cb.hbsp.harvard.edu/cbmp/product/718039 Harvard Business School Case 517-064 Note on the Impact of Millennials on the Food System In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by...
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Keywords:
Sean Silverthorne
- January 2018 (Revised October 2021)
- Case
Château Margaux: Launching the Third Wine (Abridged)
By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
View Details
Keywords:
New Product Launch;
Marketing Plan;
Brand Management;
Go To Market Strategy;
Channels Of Distribution;
Wine Industry;
Marketing Strategy;
Distribution Channels;
Product Launch;
Brands and Branding;
Food and Beverage Industry;
Food and Beverage Industry;
France
Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)
- 28 Jun 2016
- First Look
June 28, 2016
employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient...
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Keywords:
Sean Silverthorne
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, View Details
- September 2015 (Revised March 2017)
- Case
Château Margaux (Abridged)
By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
View Details
- 27 Sep 2018
- Research & Ideas
Religion in the Workplace: What Managers Need to Know
leaders need to start preparing clear answers. After all, the number of religious discrimination complaints has increased by more than 50 percent in the past 15 years, and settlement amounts have more than doubled, according to data...
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- 09 May 2017
- First Look
New Research and Ideas, May 9
Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product...
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Keywords:
Sean Silverthorne
- 08 Sep 2010
- First Look
First Look: September 8, 2010
Lipsey, Lee G. Branstetter, C. Fritz Foley, James Harrigan, J. Bradford Jensen, Lori Kletzer, Catherine Mann, Peter K. Schott, and Greg C. Wright Abstract This report, prepared for the Committee on Economic Statistics of the American...
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Keywords:
Sean Silverthorne
- January 2018
- Case
Ak Gıda: IPO or Strategic Sale
By: Suraj Srinivasan and Eren Kuzucu
In 2015, Yıldiz Holding, one of the world’s largest producer of confections, biscuits and crackers, was at the end of its divestiture process from Ak Gida, one of the leading dairy companies in Turkey. The company had adopted a dual track process, pursuing an initial...
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Keywords:
Valuation;
Private Sector;
For-Profit Firms;
Business Model;
Business Strategy;
Competitive Advantage;
Growth and Development Strategy;
Value Creation;
Decision Making;
Growth Management;
Mergers and Acquisitions;
Initial Public Offering;
Business Conglomerates;
Business Exit or Shutdown;
Family Business;
Joint Ventures;
Food and Beverage Industry;
Turkey
Srinivasan, Suraj, and Eren Kuzucu. "Ak Gıda: IPO or Strategic Sale." Harvard Business School Case 118-036, January 2018.