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All HBS Web
(677)
- News (99)
- Research (493)
- Events (6)
- Multimedia (3)
- Faculty Publications (86)
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- 01 Dec 2013
- News
Double Vision
web-only offerings like dating sites and streaming content—and divided them into four ad types. Then they matched the ads with the advertisers' web traffic and online purchases in the minutes and hours after...
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Arts, Entertainment
- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase...
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- 08 Mar 2017
- News
Helping vets become resident landlords
Reed Benet (MBA 1991) is founder and CEO of HeroHomes.com, an online organization that helps military veterans secure no-money-down VA loans to purchase and live in small multifamily homes for housing...
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- 01 Mar 2019
- News
Case Study: Off to a Fine Art
Launched in 2017, Clay is an artisanal ceramics startup for the sharing economy. Founder and CEO Rukmini Giridharadas (MBA 2014) has partnered with potters in the Bay Area to offer their wares online to the chefs, caterers, and florists...
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Jen McFarland Flint
- 01 Apr 2000
- News
Getting the Message
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements....
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Susan Young
- 01 Dec 2000
- News
Bottom-Line Beauty
discussed the technology purchasing decisions she made when equipping her company, a "clicks-and-bricks" retailer of high-end, hard-to-find beauty products. The Washington, D.C.-based firm now has two boutiques in the nation's capital, as...
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- 04 Sep 2019
- News
Clicks and Mortar
increasingly transform into places for experiences, not just for taking inventory home. What probably will not survive are the retailers that are more like a warehouse, or just physical repositories of goods. Real estate is too expensive for that purpose. The...
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- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into a major multinational marketing services organization. The firm Sorrell bought a stake in was Wire and Plastics Products plc (soon to be renamed WPP Group), a maker of wire shopping baskets. In 1986 he became chief executive of WPP, which started small by View Details
- 01 Sep 2020
- News
Good Odds
pounds of food that had been prepared for customers in the catering, hotel, travel, and restaurant industries got stuck in the supply chain when the world seized up. That’s when Philip Behn (MBA 2005), CEO of Imperfect Foods, jumped into recovery mode. An View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
is unfair has been eroded. Now consumers almost expect prices to be different every time they check, which opens up more opportunity for prices to oscillate and vary according to consumer. In a recent case study, you question the notion that always making View Details
- 01 Sep 2016
- News
In My Humble Opinion: The Business of Burning Man
component of the art. Enjoy it; appreciate it. We’re never going to be this person, in this place, with these people, ever again.” Multiplier effect: “Burning Man has become a social movement. There are 60 events annually in 29 countries around the world.” Best...
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Julia Hanna
- 01 Apr 1998
- News
Deals For Sale
FairMarket is an online auction house that allows companies with surplus computers and computer components to sell to the highest bidder. "We make the distribution chain more efficient by acting as a centralized market for such...
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Judith A. Ross
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
predict their future purchasing activities in ways never before possible. The information is then sold to corporate marketers. Combining that capability with input from social media, such as a partnership with Facebook that Acxiom...
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- 01 Sep 2020
- News
Giving Amazon the Boot
When the coronavirus pandemic led many brick-and-mortar retailers to close their doors, consumers turned to online shopping in record numbers—US ecommerce sales rose by 31.8 percent between the first and second quarter of 2020 to $211.5...
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- 01 Mar 2016
- News
Faculty Q&A: Price Check
application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges...
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- 01 Dec 2018
- News
Sustaining Business And Society For The Long Term
companies, and drive change, HBX introduced the online certifi cate program Sustainable Business Strategy in June 2018. Led by Rebecca Henderson, the John and Natty McArthur University Professor, the program showcases the role faculty...
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- 14 Jul 2021
- News
The First Five Years: Nicolas Manes (MBA 2020)
the pandemic impact you and your work? “The pandemic actually helped us, because it raised awareness about the importance of social and environmental responsibility. Also, customers became more prone to online View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
proving the freshness of his eggs. Empower partners over products. Rakuten allows its merchants great leeway in crafting their online portals. Site designs encourage customers to linger and explore rather than View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
marketing, were as follows: Africa Angus Rowe, OPM 38 2009 LifeQube mobile clinic management Watch their pitch. Asia-Pacific Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Watch their pitch. Canada Zaheed Poptia, MBA '06 CardSwap...
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- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
Technology is changing everything about how we shop. Two decades ago when we needed something, we went to the store. That’s what we’d done for hundreds of years. Then we began to turn to the computer. Now shopping means reaching for our phones; today, over half of all...
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