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All HBS Web
(210)
- News (61)
- Research (104)
- Multimedia (2)
- Faculty Publications (43)
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- December 2023 (Revised February 2024)
- Case
21Seeds: Taking Shots at Breakout Growth
21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a...
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Keywords:
Mergers and Acquisitions;
Business Startups;
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Distribution Channels;
Sales;
Food and Beverage Industry
Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.)
- October 1995 (Revised January 1998)
- Case
Cybersmith
Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as...
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Keywords:
Marketing Strategy;
Joint Ventures;
Consumer Behavior;
Product Marketing;
Innovation and Invention;
Retail Industry;
Cambridge
Sviokla, John J., and Thomas A. Gerace. "Cybersmith." Harvard Business School Case 396-314, October 1995. (Revised January 1998.)
- 08 Mar 2016
- First Look
March 8, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50668 forthcoming Journal of Marketing Research Design of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors...
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Keywords:
Sean Silverthorne
- December 2016 (Revised May 2018)
- Case
Ebony Magazine
By: Steven Rogers and Derrick Jackson
For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson...
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Keywords:
Business Restructuring;
Media;
Race Characteristics;
Social History;
Contemporary History;
Fairness;
Race;
Corporate Entrepreneurship;
Adaptation;
Consolidation;
Culture;
Brands and Branding;
Journals and Magazines;
Decisions;
Business History;
Restructuring;
Innovation and Management;
Crisis Management;
Media and Broadcasting Industry;
Journalism and News Industry;
Publishing Industry;
Chicago
Rogers, Steven, and Derrick Jackson. "Ebony Magazine." Harvard Business School Case 317-043, December 2016. (Revised May 2018.)
- May 2010
- Supplement
Tremblant Capital Group Exhibits (CW)
By: Robin Greenwood
Brett Barakett, CEO and founder of Tremblant Capital Group, a New York-based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40 percent in recent months. Tremblant is a hedge fund...
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- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
Walk into any local coffee shop, and you might see people using Amazon Kindles—but you’re not likely to spot anyone with a Sony Librie, even though Sony was the first company to make an e-reader in 2004. “It was probably a better...
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Keywords:
by Michael Blanding
- Research Summary
"How Social Networks Moderate Loss Aversion"
The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with...
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- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
for hiring, the concept of a slot is absent from virtually all of economics. Macroeconomic studies of vacancies and search come closest, but the implications of slot-based hiring for individual worker outcomes has not been analyzed in a View Details
Keywords:
Sean Silverthorne
- July 2009
- Article
Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect
By: C. K. Morewedge, L. L. Shu, D. T. Gilbert and T. D. Wilson
People typically demand more to relinquish the goods they own than they would be willing to pay to acquire those goods if they didn't already own them (the endowment effect). The standard economic explanation of this phenomenon is that people expect the pain of...
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Morewedge, C. K., L. L. Shu, D. T. Gilbert, and T. D. Wilson. "Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect." Journal of Experimental Social Psychology 45, no. 4 (July 2009): 947–951.
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a...
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by David Stauffer
- 21 Apr 2015
- First Look
First Look: April 21
to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to varying degrees, by View Details
Keywords:
Carmen Nobel & Sean Silverthorne
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been plagued by frictions: it is hard for a lender to determine which...
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Keywords:
Dina Gerdeman
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
The most captivating item in Michael Norton's office is a Star Wars The Force Trainer, a toy that allows would-be Jedi warriors to levitate a Ping-Pong ball within a tube using only the power of focused thinking. Norton, a marketing...
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Keywords:
by Carmen Nobel
- 18 May 2010
- First Look
First Look: May 18
suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and entertainment competing for their...
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Keywords:
Martha Lagace
- 20 Feb 2007
- First Look
First Look: February 20, 2007
Co.: Breaking New Grounds Harvard Business School Case 807-004 Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of...
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Keywords:
Martha Lagace
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper, "Downsizing Price Increases: A...
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by Manda Salls
- Research Summary
Overview
Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details
- 01 Nov 2020
- Research & Ideas
Good Leadership Is an Act of Kindness
of the simplest words and gestures often gets lost when CEOs and managers are in perpetual crisis management mode, struggling with layoffs, remote work technology, market woes, and a range of other frustrating disruptions. While...
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by Boris Groysberg and Susan Seligson
- 28 Apr 2009
- First Look
First Look: April 28, 2009
against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208072 Gucci Group in 2009...
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Keywords:
Martha Lagace
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
Share the JD. Attend conferences, talks etc. and be clear you are in the market for a cofounder. YC also released a cofounder matching tool that may be helpful. Test the relationship beyond coffee chats and...
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Keywords:
by Julia Austin