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(120)
- News (42)
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- Faculty Publications (38)
Show Results For
- All HBS Web
(120)
- News (42)
- Research (71)
- Events (2)
- Multimedia (5)
- Faculty Publications (38)
- 2020
- Book
Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness
By: Max Bazerman
Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends over others. Bazerman argues that we can better balance both dimensions—and we needn’t seek perfection to make... View Details
Bazerman, Max. Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness. New York: Harper Business, 2020.
- 15 May 2014
- News
Study: You Really Can 'Work Smarter, Not Harder'
Hacking Heroin
“Hacking Heroin” was the first hackathon that Annie Rittgers, founder of Cincinnati-based consultancy firm 17a, had organized or even attended. “There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues... View Details
- 26 Mar 2024
- HBS Seminar
Szu-Chi Huang, Stanford Graduate School of Business
Better, Not Perfect
Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends over others. Max H. Bazerman argues that we can better balance both dimensions—and we needn’t seek... View Details
- August 2017
- Case
Hacking Heroin
By: Mitchell Weiss and Sarah Mehta
"Hacking Heroin" was the first hackathon that Annie Rittgers, founder of Cincinnati-based 17a, had organized or even attended. "There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues unabated," she said.... View Details
Keywords: Public Entrepreneurship; Hackathon; Heroin; Opioids; Crowdsourcing; Public Sector; Entrepreneurship; Innovation and Invention; Collaborative Innovation and Invention; Health Pandemics; Public Administration Industry; Health Industry; Ohio; Cincinnati
Weiss, Mitchell, and Sarah Mehta. "Hacking Heroin." Harvard Business School Case 818-010, August 2017.
- August 2019 (Revised October 2019)
- Case
Systems Design West
By: Richard Ruback and Royce Yudkoff
Jenn Braus (HBS 2013) was halfway through the 90-day exclusivity period for her proposed acquisition of Systems Design West (SDW). She had completed her business and accounting due diligence. Just as she was about to ask her lawyer to begin drafting the purchase... View Details
Ruback, Richard, and Royce Yudkoff. "Systems Design West." Harvard Business School Case 220-004, August 2019. (Revised October 2019.)
- Web
Faculty & Research - Health Care
Faculty & Research Health Minute: An Introduction to Faculty Research More Videos Professor Raffaella Sadun on Improving Care in Hospitals More Videos Professor John Beshears on how the nudge movement can improve healthy behavior John... View Details
PRESENCE
New York Times bestseller, Wall Street Journal bestseller, Washington Post bestseller, Chicago Tribune bestseller, Publishers Weekly bestseller, USA Today bestseller, Amazon "Best Books of December" pick and... View Details
- 24 Oct 2023
- Research & Ideas
When Tech Platforms Identify Black-Owned Businesses, White Customers Buy
at HBS. Luca’s work on labeling Black-owned businesses may reveal another way to nudge more support toward marginalized groups. According to Luca, recent efforts to address longstanding inequities, spurred by both the Black Lives Matter... View Details
- 01 Sep 2023
- News
That Was Then, This Is Now
world had other plans. No, it wasn’t an unrelenting barrage of toxicity, misogyny, or belittlement. It was the slow, steady, tap-tap-tap of suggestions, feedback, and advice designed to “help me succeed” and be a “better cultural fit.” Every word offered with the best... View Details
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
prevalent in all kinds of businesses, and the use of non-cash methods, such as paying on tablets or apps, became more prevalent. That has led to situations in which “price framing” can nudge consumers into tipping in unaccustomed... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
product images. The team found that the images nudged shoppers to explore those narrower search queries. Some 5.5 percent of the test group searched for narrower queries suggested by the new refinement tool, compared to 1 percent of the... View Details
- 19 Dec 2022
- Research & Ideas
What Motivates People to Give Generously—and Why We Sometimes Don't
does it discourage them from giving to charity B? How much am I just moving this money around, as opposed to increasing the pie? Zlatev: We briefly talked about this earlier, but another important open question is how some of these short-term View Details
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
blunt solution like eliminating options may be a better alternative. “If you’re confident people are making a mistake but not very confident why, you may be better off in terms of not trying to nudge them but more bluntly get them to do... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as... View Details
- 18 Jan 2016
- Research & Ideas
Hazard Warning: The Unacceptable Cost of Toxic Workers
side, but many more can be swayed. “There’s the mass in the middle where people are on the margin, and given the right nudges they will go for good or evil. So what those levers are and how to manage those, I definitely hope to learn more... View Details
Keywords: by Roberta Holland
- Portrait Project
Jada Haynes
rest and daily injections to bring twins into the world. Even before my birth, my future success was questioned. As a black woman, the feeling of exclusion is a daily reality. High school counselors doubted my aspirations to “reach” schools, View Details
- 30 Nov 2018
- Blog Post
8 Reasons the Section Experience is the Best Part About HBS
would face colossal failure if she did what my section-mate suggested. The professor smiles after my comment. I knew I crushed it. At the end of the case, we learn the protagonist followed exactly what I had said. My classmate next to me View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
from when measuring accuracy. Scoring rules can nudge forecasters in one direction by giving a penalty for overestimating or underestimating. Whatever rule is accepted should align with overall goals. In the hurricane example, forecasters... View Details