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- All HBS Web (157)
- Faculty Publications (24)
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in the aisle. On some flights, this... View Details
Keywords: by Dina Gerdeman
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
questions that will help them regroup, mobilize their team, formulate a plan of action, and move forward." In his new book, What to Ask the Person in the Mirror, Kaplan argues against the notion that great leadership is about having... View Details
Keywords: by Carmen Nobel
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
have with their consumers which may be leveraged to mobilize action. In fact, 63 percent of those surveyed believe that their country will not make it through the COVID-19 crisis without brands playing a critical role in addressing... View Details
Keywords: by Jill Avery and Richard Edelman
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
solutions such as the construction of mobile COVID test units with medical teams, which have so far tested over 60,000 people. The design was donated to 10 hospitals and is now also available for free online. Case 2: Leverage and protect... View Details
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
eventually evolved from manufacturing motorcycles to inventing a revolutionary light business jet—fulfilling a lifelong dream to improve mobility and exemplifying the longevity and continuous innovation that characterizes so many Japanese... View Details
Keywords: by Kristen Senz
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
company will have trouble coming up with an equally compelling message to drive sales of a service that allows you to pay at the retail counter with a swipe of an iPhone. "What does it do for me as a consumer?" asks Associate... View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time marketing possible. As we... View Details
Keywords: by Mikolaj Piskorski
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in View Details
Keywords: by Nitin Nohria & Marty Leestma
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
successful only if everyone in the organization understands the strategy and helps to implement it. The Balanced Scorecard provides a simple, clear message about organizational strategy that all employees can understand and internalize in... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
stressed the importance of developing “that deeper sense of empathy and compassion for everything around you” and finding “meaning in our work work that will improve other people’s lives.” These were significant departures from the View Details
- 06 Jul 2009
- Research & Ideas
Conducting Layoffs: ’Necessary Evils’ at Work
them the news is empathic and caring. However, the message must also be delivered in a clear and direct way. In an effort to be compassionate, and out of a desire not to appear hard-hearted, it is all too easy to try to sugarcoat the... View Details
Keywords: by Martha Lagace
- 30 May 2000
- Lessons from the Classroom
Entrepreneurship’s Wild Ride
members is celebrated rather than derided. For instance, the lowest level of entrepreneurship in the developed world is in Japan, where they say, "the tall poppy is cut off." The message is, don't rise above the group. On the... View Details
Keywords: by William Mahoney
- 25 Nov 2013
- Research & Ideas
Hiding From Managers Can Increase Your Productivity
while studying the manufacturing floor at a leading, technologically advanced global contract manufacturer's plant in Southern China, where tens of thousands of workers assembled mobile devices under close supervision. The plant for years... View Details
- 12 Oct 1999
- Research & Ideas
What It Takes: Minorities in the Executive Suite
of risk, and the apparent difficulty of identifying minorities as high-potential each constitute major hurdles to the career mobility of minority managers," they write. "Overcoming them is possible, but it places the equivalent... View Details
Keywords: by Judith A. Ross
- 19 Jun 2013
- Research & Ideas
Analyzing Institutions to Solve Big Problems
values by sharing stories about their institutions. Indeed, they have discovered that pastors of so-called megachurches publish an unusually large number of books, not only to connect to church members, but to spread the message to an... View Details
Keywords: by Carmen Nobel & Anna Secino
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also... View Details
- 19 Apr 2016
- First Look
April 19, 2016
2013 elections in Kenya, the Electoral Commission sent 11 million nonpartisan text messages to registered voters in an effort to boost electoral participation. The messages had a positive effect on turnout... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan... View Details
Keywords: Carmen Nobel