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Show Results For
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All HBS Web
(842)
- News (119)
- Research (608)
- Events (5)
- Multimedia (1)
- Faculty Publications (270)
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- 01 Dec 2018
- News
Ready, Set, Launch
critical feedback about the features they do want—and reduces the possibility that the startup will waste time developing features no one wants. Based on this feedback, a startup can then decide to adjust or abandon a concept or, if it’s striking a chord with...
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- 01 Jun 2018
- News
Case Study: Tip the Scale
counts thousands of members throughout New England and New York, a market that Cummings believes could support 100,000 customers or more. In the last year, Cummings hired sectionmate Philip Giampietro as CFO, a signal of the company’s...
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- 01 Jun 2013
- News
Brick by Brick
re-engaging with customers, many of whom passed a love of LEGOs to their children. Although innovation was a core strength of LEGO, Knudstorp had seen the result of unconstrained creativity. New product design was soon informed by market...
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- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
Whether matching analytical wits once again with professors and classmates in Aldrich, lunching under the yellow-and-white tents behind Kresge, or savoring chance meetings with long-lost friends, the graduates and guests who returned to...
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Eileen K. McCluskey
- 01 Dec 2013
- News
Double Vision
The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the View Details
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Arts, Entertainment
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides his time between corporate...
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- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
which matches consumer demand with sellers' excess inventory -- one of the Internet's big winners. The inspiration of former marketing consultant Jay Walker, Priceline opened for business a little over two...
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James E. Aisner
- 01 Dec 2016
- News
Ask the Expert: Energy’s Next Era
renewables, in particular solar and wind, means that our electricity system is going to be Capex-driven, and the marginal cost of power will essentially be zero much of the time. Matching demand closer to supply, rather than the other way...
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- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music...
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Nancy O. Perry
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating designers and retailers in areas such...
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- 01 Dec 2009
- News
Robert Goodwin
Now, the former Air Force officer is drawing on his military, White House, State Department, and humanitarian aid experience as cofounder and CEO of Executives Without Borders, an organization that matches business leaders who volunteer...
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- 20 Apr 2016
- News
Steps to Success
the oats for Cheerios,” she remembers. “I had the great fortune to go to headquarters periodically, and decided to move to the marketing division.” She spent most of her time in the company’s Big G Division, working with products such as...
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Jill Radsken
- 30 Oct 2018
- News
Paths of Victory
Competition had on their business. Parker Treacy (MBA 2012) Founder of Cobli, 2016 Alumni Track Grand Prize Winner Cobli, based in Brazil, is a vehicle fleet logistics business tapping into the South American market of 50 million...
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- 01 Jun 2013
- News
Five Bright Ideas
essential). SABIS uses computerized learning assessment systems and online learning to reinforce, not disrupt, the traditional SABIS classroom process. Says Bistany, "It's an approach, honed by decades of practice, that holds powerful promise for learning in the 21st...
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- 04 Nov 2014
- News
Fundación México en Harvard Celebrates 25 Years
Harvard alumni living in Mexico and elsewhere and the other half from corporate donations, mainly from Mexican companies. Harvard provided matching funds to the first $1 million, as part of an initiative to strengthen its international...
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April White
- 01 Jun 2012
- News
Straight to the Heart
GREENWALD: A savvy, successful approach that combines marketing tactics and psychological insight. Can Rachel win NBC's "Match Off"? Her story: how Rachel met Brad The veteran of several high-level marketing...
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- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk is a View Details
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Susan Young
- 01 Jun 2012
- News
Made in the USA
Jim Knott's Aquamesh lobster traps set a new standard for durability, quickly supplanting the wooden traps used by generations of lobstermen. Chinese knockoffs failed to match Aquamesh's patented process. Will business leaders reconnect...
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- 01 Mar 2018
- News
Realizing The Potential Of One Harvard
special connection: They have both been fellows in Harvard Business School’s Program for Research in Markets and Organizations (PRIMO), a 10-week summer program for Harvard undergraduates that matches...
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- 01 Jun 2017
- News
Supercharged
promise of better charging infrastructure, and evolving trends in foreign markets all indicate that EVs are approaching a global tipping point. But with political winds imperiling government incentives in the United States and China...
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