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All HBS Web
(1,421)
- People (1)
- News (276)
- Research (843)
- Events (5)
- Multimedia (5)
- Faculty Publications (236)
- 12 PM – 1 PM EST, 15 Jan 2015
- Webinars: Trending@HBS
High Impact Women Entrepreneurs: Insights from Pioneers who are Changing the Game
During this webinar, Professor Lynda Applegate, faculty chair of the HBS Owner/President Management program, will discuss new research that is developing profiles and case studies on women entrepreneurs who founded new ventures that have become successful high-growth,...
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- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
could move from one country to another without any customs duties on them." As the global economy and many emerging markets appear to be entering a new moment of political and economic turbulence, these and other interviews in the...
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- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and...
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- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources...
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- 19 May 2016
- Research Event
Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium
markets, if a trader wants to purchase a bundle of shares, the market should tell the trader how much to pay. “We should think about how we can design interactions to achieve system-wide goals in social computing,” she said. Existing...
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by Dina Gerdeman & Carmen Nobel
- 30 Jul 2014
- News
Family-Run Businesses, Like Market Basket, Face Unique Challenges
- Fast Answer
Market Research Reports in General Databases
current EMIS Insights Multi-Industry Emerging Markets EMIS 2011 to current Enerdata Energy Global EMIS 2012 to current Euroconstruct Construction Eastern Europe EMIS 2018 to current Euromonitor...
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- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what View Details
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by James Heskett
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,...
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by Kristen Senz
- Web
About the Project - Creating Emerging Markets
About the Project View Video Creating Emerging Markets explores the evolution of business leadership in Africa, Asia, Latin America and the Middle East. At its core are interviews, with leaders or former leaders of highly impactful...
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- 04 Feb 2009
- Working Paper Summaries
Unravelling in Two-Sided Matching Markets and Similarity of Preferences
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by Hanna Halaburda
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize...
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Keywords:
Quantitative Analysis;
Tools;
Customer Lifetime Value;
Customer Defection;
CRM;
Customer Relationship Management;
Marketing;
Marketing Strategy;
Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- Web
In the News - Creating Emerging Markets
Harvard's Creating Emerging Markets Project HBS Professor Geoffrey Jones provides insights on the evolution of business leadership as part of Columbia University's Center for Sustainable Investment's...
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- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
(Editor's Note: In a recent issue, Economic Sociology: The European Electronic Newsletter tackled the controversial issue of "commodification of the body." Harvard Business School professor Michel Anteby contributed the following essay that discusses issues...
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- Article
Oral History and the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of...
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Keywords:
Oral History;
Corruption;
Business History;
Emerging Markets;
Entrepreneurship;
Globalization;
Business and Government Relations;
Government and Politics;
Asia;
Africa;
Latin America
Jones, Geoffrey, and Rachael Comunale. "Oral History and the Business History of Emerging Markets." Enterprise & Society 20, no. 1 (March 2019): 19–32.
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country? What is the worst attempt at gender marketing that you've seen? Share your insights below.
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- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
that believe their sustainability efforts are not being fully rewarded by the market. In particular, the research shows companies with overall good performance in their Environmental, Social, and Governance (ESG) programs can increase their View Details
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by Rachel Layne
- Forthcoming
- Article
The Credit Rating Agency Market in Africa: Landscape and Future Research Directions
By: Saveshen Pillay and Anywhere Sikochi
We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally...
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Keywords:
Credit Rating;
Credit Rating Agencies;
Credit;
Conflict of Interests;
Governing Rules, Regulations, and Reforms;
Financial Markets;
Africa
Pillay, Saveshen, and Anywhere Sikochi. "The Credit Rating Agency Market in Africa: Landscape and Future Research Directions." Journal of Financial Reporting (forthcoming). (Pre-published online April 18, 2024.)
- July–August 2016
- Article
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
By: Ayelet Israeli, Eric Anderson and Anne Coughlan
Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in...
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Keywords:
Pricing Policies;
Pricing;
Channel Management;
Legal Aspects Of Business;
Price;
Governance Compliance;
Marketing Channels;
Retail Industry
Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
- 05 Dec 2017
- Research & Ideas
What We've Learned from 101 Entrepreneurs in Emerging Markets
Harvard Business School’s exploration of the evolution of business leadership in Africa, Asia, and Latin America has reached an important milestone. This month the Creating Emerging Markets project will publish interviews 100 and 101...
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by Sean Silverthorne