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All HBS Web
(700)
- News (106)
- Research (511)
- Multimedia (3)
- Faculty Publications (170)
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- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
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Keywords:
Advertising Campaigns;
Nonverbal Communication;
Customer Satisfaction;
Books;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Failure;
Nonprofit Organizations;
Behavior;
Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- January 2015 (Revised December 2015)
- Case
Mauboussin
By: Anat Keinan, Sandrine Crener and Audrey Azoulay
Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in...
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Keywords:
Luxury;
Luxury Brand;
Luxury Goods;
Jewelry;
Jewels;
Retail;
Brand Repositioning;
Brand Rejuventation;
Brand Positioning;
New Market Development;
Entry In The US Market;
American Jewelry Market;
Global Brands;
Growth Strategy;
Mauboussin;
Entrepreneurship;
Failure;
International Marketing;
Organizational Change and Adaptation;
Wealth;
Marketing Strategy;
Expansion;
Brands and Branding;
Apparel and Accessories Industry;
France
Keinan, Anat, Sandrine Crener, and Audrey Azoulay. "Mauboussin." Harvard Business School Case 515-076, January 2015. (Revised December 2015.)
- January 1999
- Exercise
Seneca Systems (A): General and Confidential Instructions for R. Thompson, Vice President, Marketing
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of...
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Watkins, Michael D. "Seneca Systems (A): General and Confidential Instructions for R. Thompson, Vice President, Marketing." Harvard Business School Exercise 899-169, January 1999.
- January 1999
- Exercise
Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing
Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of...
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Watkins, Michael D. "Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing." Harvard Business School Exercise 899-172, January 1999.
- 22 Aug 2024
- Research & Ideas
Reading the Financial Crisis Warning Signs: Credit Markets and the 'Red-Zone'
credit market dynamics—and investor behavior. HBS Working Knowledge spoke with Robin Greenwood, the George Gund Professor of Finance and Banking at Harvard Business School, about the role markets may play in...
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- 04 Mar 2015
- What Do You Think?
Can a Laissez-Faire Approach Fix Labor Market Inequality?
Summing Up When Is It In An Employer's Self-Interest to Voluntarily Raise All Wages? A laissez-faire approach to fixing labor market inequality has widespread appeal, judging by responses to this month's column. For some it is an ideal,...
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- 2015
- Working Paper
The Market That Wasn't: The Non-Emergence of the Online Grocery Category.
By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn
In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated...
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- 04 Jan 2018
- Working Paper Summaries
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
and disruptive opportunities; the "schools of experience" theory informs hiring decisions. 4. Don't try to change your customers—help them. Faulty market segmentation schemes help to explain the stunningly high rate of View Details
- 31 Aug 2010
- Working Paper Summaries
Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide
- 2017
- Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other...
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Keywords:
Product Launch;
Failure;
Problems and Challenges;
Complexity;
Governing Rules, Regulations, and Reforms;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
after identifying a structural weakness. “Apple has shown the way in how to build a market of external innovators.” According to Harvard Business School professor Karim R. Lakhani, Boeing's approach is an excellent example of how not to...
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- Article
Evolution of Land Distribution in West Bengal 1967–2004: Role of Land Reform and Demographic Changes
By: Pranab Bardhan, Michael Luca, Dilip Mookherjee and Francisco Pino
This paper studies how land reform and population growth affect land inequality and landlessness, focusing particularly on indirect effects owing to their influence on household divisions and land market transactions. Theoretical predictions of a model of household...
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Keywords:
Inequality;
Land Reform;
Household Division;
Land Markets;
Equality and Inequality;
Residency;
Property;
Household;
West Bengal
Bardhan, Pranab, Michael Luca, Dilip Mookherjee, and Francisco Pino. "Evolution of Land Distribution in West Bengal 1967–2004: Role of Land Reform and Demographic Changes." Journal of Development Economics 110 (September 2014): 171–190.
- 2014
- Working Paper
Evolution of Land Distribution in West Bengal 1967-2004: Role of Land Reform and Demographic Changes
By: Pranab Bardhan, Michael Luca, Dilip Mookherjee and Francisco Pino
This paper studies how land reform and population growth affect land inequality and landlessness, focusing particularly on indirect effects owing to their influence on household divisions and land market transactions. Theoretical predictions of a model of household...
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Keywords:
Inequality;
Land Reform;
Household Division;
Land Markets;
Equality and Inequality;
Property;
West Bengal
Bardhan, Pranab, Michael Luca, Dilip Mookherjee, and Francisco Pino. "Evolution of Land Distribution in West Bengal 1967-2004: Role of Land Reform and Demographic Changes." Harvard Business School Working Paper, No. 14-066, January 2014.
- 2018
- Working Paper
OTC Intermediaries
By: Andrea L. Eisfeldt, Bernard Herskovic, Sriram Rajan and Emil Siriwardane
Over-the-counter (OTC) markets for financial assets are dominated by a relatively small number of core intermediaries and a large number of peripheral customers. In this paper, we develop a model of trade in a core-periphery network and estimate its key structural...
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Keywords:
OTC Markets;
Intermediaries;
Dealers;
Credit Default Swaps;
Risk Sharing;
Networks;
Price;
Risk and Uncertainty
Eisfeldt, Andrea L., Bernard Herskovic, Sriram Rajan, and Emil Siriwardane. "OTC Intermediaries." Working Paper, August 2018.
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
quantify the innovation risks and opportunities that recalls pose in one of the most R&D-intensive industries, medical technology. Product failures in medtech, where the cost to bring a device to the View Details
- February 2013 (Revised May 2013)
- Case
Juan Valdez: Innovation in Caffeination
By: Michael I. Norton and Jeremy Dann
Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The...
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Keywords:
Innovation;
Branding;
Global Business;
Sales;
Marketing;
Retailing;
Corporate Strategy;
Organizational Change;
Corporate Entrepreneurship;
Brands and Branding;
Innovation and Invention
Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.)
- September 2016 (Revised February 2017)
- Case
Angie's List: Ratings Pioneer Turns 20
By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,...
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Keywords:
Pricing;
Pricing Strategy;
Services;
Product Line Management;
Growth;
Conjoint Analysis;
Market Research;
Freemium;
Growth Strategy;
Two Sided Markets;
Ecommerce;
Platform;
Platform Business;
Platform Businesses;
Platform Strategy;
Platforms;
Platforms And Ecosystems;
Business Model;
Internet and the Web;
Business Growth and Maturation;
Growth and Development Strategy;
Price;
Strategy;
Digital Platforms;
E-commerce;
Service Industry;
United States
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
- Teaching Interest
Overview
Chu's teaching focuses on businesses providing goods and services to the emerging middle class and low-income sectors that constitute the market below the well-served top of the socio-economic pyramid. In developed countries such as the USA, this may be 40-50% of the...
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- March 2011 (Revised June 2011)
- Background Note
Government Policy and Clean-Energy Finance
By: Ramana Nanda, Sanjay Aggarwal and Nilam Ganenthiran
What leads to market failures in finance of clean energy startups? How do different governments approach this issue?
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Nanda, Ramana, Sanjay Aggarwal, and Nilam Ganenthiran. "Government Policy and Clean-Energy Finance." Harvard Business School Background Note 811-026, March 2011. (Revised June 2011.)