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Show Results For
- All HBS Web
(8,291)
- People (17)
- News (1,339)
- Research (5,842)
- Events (22)
- Multimedia (24)
- Faculty Publications (4,255)
- 1984
- Article
The Cultural Context of Marketing Management
By: Rohit Deshpandé and A. Parasuraman
Deshpandé, Rohit, and A. Parasuraman. "The Cultural Context of Marketing Management." AMA Educators' Proceedings (1984): 176–179.
- December 1980 (Revised June 1985)
- Background Note
Management Accounting, Part III: Marketing Decisions
Dearden, John. "Management Accounting, Part III: Marketing Decisions." Harvard Business School Background Note 181-072, December 1980. (Revised June 1985.)
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a... View Details
- November 1993 (Revised July 1996)
- Background Note
International Marketing Management Course Bibliography
By: John A. Quelch
Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
- June 1983 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise III
Bonoma, Thomas V. "Managing Marketing -- Exercise III." Harvard Business School Background Note 583-163, June 1983. (Revised August 1984.)
- November 1982 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise I
Bonoma, Thomas V. "Managing Marketing -- Exercise I." Harvard Business School Background Note 583-069, November 1982. (Revised August 1984.)
- October 1995 (Revised October 1995)
- Case
International Marketing Managers (A): Susana Elespuru
By: John A. Quelch
Quelch, John A. "International Marketing Managers (A): Susana Elespuru." Harvard Business School Case 596-010, October 1995. (Revised October 1995.)
- March 2016
- Case
Managing Marketing Data at Allstate
By: John Deighton
Deighton, John. "Managing Marketing Data at Allstate." Harvard Business School Case 516-023, March 2016.
- 2 PM – 3 PM EST, 02 Dec 2015
- Webinars: Trending@HBS
Managing Family Strife: Market Baskets Lessons about Buyouts
You'd have to have been sleeping under a rock to miss the family war and media frenzy over Market Basket, the Boston-based, family-owned supermarket chain. The confrontation between two cousins (both named Arthur Demoulas) over control of the company was finally... View Details
- TeachingInterests
Globalization and Emerging Markets
Globalization and Emerging Markets is designed for students who will be investing, managing a business or nonprofit, or working for a government in an emerging market. The unit of analysis of the course ranges from countries to multinational and domestic companies... View Details
- March 2018 (Revised August 2018)
- Case
Matching Markets for Googlers
By: Bo Cowgill and Rembrand Koning
This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals... View Details
Keywords: People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States
Cowgill, Bo, and Rembrand Koning. "Matching Markets for Googlers." Harvard Business School Case 718-487, March 2018. (Revised August 2018.) (More about Bo Cowgill.)
- November–December 2018
- Article
Online Network Revenue Management Using Thompson Sampling
By: Kris J. Ferreira, David Simchi-Levi and He Wang
We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details
Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods
Ferreira, Kris J., David Simchi-Levi, and He Wang. "Online Network Revenue Management Using Thompson Sampling." Operations Research 66, no. 6 (November–December 2018): 1586–1602.
- 22 Jul 2014
- News
Market Basket management paying for missteps in standoff
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
By: Craig James Chapman and Thomas J. Steenburgh
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details
Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
- January 1992
- Case
IBM: Assistant General Manager of Marketing (B)
Cespedes, Frank V. "IBM: Assistant General Manager of Marketing (B)." Harvard Business School Case 592-067, January 1992.
- 1995
- Working Paper
Managing Marketing by the Customer Equity Criterion
By: Robert C. Blattberg and John Deighton
- September 1994
- Teaching Note
Cunard Line,Ltd.: Managing Integrated Marketing Communications TN
By: Stephen A. Greyser and Robert F Young
Teaching Note for (9-594-046). View Details
Keywords: Shipping Industry
- 2000
- Chapter
Relationship Marketing and Key Account Management
By: Joseph P. Cannon and N. Narayandas
Keywords: Customer Relationship Management