Publications

September 2012
Case

Sir Alex Ferguson: Managing Manchester United

By: Anita Elberse and Thomas Dye

Sir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012–2013 season—his record-setting 26th as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years... View Details

Keywords: Managing Teams; Leading Teams; European Football; Sports; Leadership; Sports Industry; England; United Kingdom; Europe

08 Aug 2011
News

Blind Spots, Bernie Madoff's and Ours

March 1987 (Revised July 1996)
Case

Kansas City Zephyrs Baseball Club, Inc.

By: Kenneth A. Merchant, Krishna G. Palepu and Joseph P. Mulloy

Describes a dispute between the owners of the major league baseball teams and the players' union about the profitability of the baseball teams. The issue is important because of the ongoing collective bargaining negotiations. A consultant is brought in to decide... View Details

Keywords: State Ownership; Compensation and Benefits; Entrepreneurship; For-Profit Firms; Accounting; Activity Based Costing and Management; Resource Allocation; Cost Accounting; Cost Management; Labor and Management Relations; Financial Management; Sports; Sports Industry; Kansas

December 2003
Case

Fox and the NFL-1998

By: Bharat N. Anand and Catherine M. Conneely

In early 1998, a few major content deals threatened to shape the competitive battle between the television networks for the next several years. These were the bidding for the National Football League (NFL) games, the announcement by Jerry Seinfeld (star of the show... View Details

Keywords: Bids and Bidding; Agreements and Arrangements; Competition; Media and Broadcasting Industry

November 2018 (Revised June 2019)
Case

Michael Rubin and Fanatics (A)

By: Robert F. Higgins and John Masko

In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details

Keywords: Fanatics; Licensed Merchandise; E-commerce; Entrepreneurship; Strategy; Organizational Change and Adaptation; Sports; Apparel and Accessories Industry; Retail Industry; Manufacturing Industry; United States

2011
Article

Strike Three: Discrimination, Incentives, and Evaluation

By: Christopher Parsons, J. Sulaeman, M. Yates and D. Hamermesh

Major League Baseball umpires express their racial/ethnic preferences when they evaluate pitchers. Strikes are called less often if the umpire and pitcher do not match race/ethnicity, but mainly where there is little scrutiny of umpires. Pitchers understand the... View Details

Keywords: Wages; Motivation and Incentives; Prejudice and Bias; Ethnicity; Race; Performance Productivity; Sports; Sports Industry

Find at Harvard

July 2015 (Revised January 2020)
Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim

The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details

August 2014
Teaching Note

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton

Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details

Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry

August 2014
Case

Peter Guber: The 'Me' vs. 'We' Brand

By: Stephen A. Greyser, William Ellet and Nelson Gayton

Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details

Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

after all. Many companies find it optimal to pick their niche rather than to try to completely diversify across risks. Q: How do you think the South African economy will evolve over the next five to ten years? A: A major test for South... View Details

Keywords: by Martha Lagace

08 Oct 2009
News

Where were the doctors?

Anita Elberse

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games

08 Oct 2013
First Look

First Look: October 8

or times of high uncertainty. Finally, we show that ignoring the dynamics of expected returns can produce large valuation errors. Download working paper: http://ssrn.com/abstract=2182628 How Major League... View Details

Keywords: Sean Silverthorne

02 Oct 2013
News

Comeback Kids: How the Boston Red Sox went from last place to World Series

May 2022
Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner

On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details

Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Sports Industry

December 2003
Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely

The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details

Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

exploit a quasi-natural experiment that holds constant the information event across firms, but varies the availability of a major news outlet in local markets. We find that firms subject to the threat of slanted coverage suppress the... View Details

Keywords: Sean Silverthorne

April 2007 (Revised March 2008)
Case

Dr. Iqbal Survé at Sekunjalo Investment Group (A)

By: Linda A. Hill and Emily Stecker

Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,... View Details

Keywords: Crime and Corruption; Social Entrepreneurship; Investment; Leadership; Corporate Social Responsibility and Impact; Partners and Partnerships; South Africa

1 Mar 2013 - 2 Mar 2013
Conference Presentation

The Value of Flexibility in Baseball Roster Construction

By: Timothy Chan and Douglas S. Fearing

Drawing inspiration from the theory of production flexibility in manufacturing networks, we provide the first optimization-based analysis of the value of positional flexibility (the ability of a player to play multiple positions) for a major league baseball team in the... View Details

Keywords: Risk and Uncertainty; Design; Production; Resource Allocation; Groups and Teams; Adaptation; Sports