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January – February 2009
Article

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

By: David Godes, Elie Ofek and Miklos Sarvary

Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details

Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry

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2011
Other Unpublished Work

Medium and Message: The Role of the Media in Establishing Institutional Logics

By: Mukti Khaire and Erika Richardson

Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details

Keywords: Entrepreneurship; Values and Beliefs; Governing Rules, Regulations, and Reforms; Media; Organizations; Behavior; Societal Protocols; Fashion Industry; India

February 2020
Case

Fake News at DER SPIEGEL (A)

By: Aiyesha Dey, Jonas Heese and Tonia Labruyere

The case discusses the strategy of DER SPIEGEL, the leading news magazine in Germany, in the aftermath of the discovery of a fake reporting scandal. It had come to light that one of DER SPIEGEL’s own reporters had falsified and made up entire articles for years,... View Details

Keywords: Scandal; Management Control Systems; Corporate Governance; Crisis Management; Communication Strategy; Journalism and News Industry; Germany

August 1992 (Revised December 1994)
Case

Sexual Harassment, Free Speech or ...?

By: Lynn S. Paine

Presents two brief vignettes about female employees who object to gender discrimination in their work environment. In one case, the manager of a convenience store removes "adult" magazines from the store's shelves because she sees them as damaging to women. In the... View Details

Keywords: Moral Sensibility; Working Conditions; Law; Behavior; Managerial Roles; Crime and Corruption; Groups and Teams; Organizational Culture; Problems and Challenges; Gender

29 Jan 2013
First Look

First Look: Jan. 29

which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional... View Details

Keywords: Sean Silverthorne

March 2008 (Revised September 2008)
Case

FREEJ

By: Joseph B. Lassiter III and Firas Alkhatib

Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details

Keywords: Animation Entertainment; Entrepreneurship; Emerging Markets; Opportunities; Entertainment and Recreation Industry; Arabian Peninsula; United Arab Emirates

July–August 2008
Article

Interview with a Quality Leader: Regina E. Herzlinger on Consumer-Driven Healthcare

By: Regina E. Herzlinger

Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration Chair at the Harvard Business School, Cambridge, MA. She received her bachelor's degree from MIT and her doctorate from the Harvard Business School The first woman to be tenured and... View Details

Keywords: Consumer-driven Health Care; Health Care and Treatment; Health Industry

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2008
Working Paper

Media versus Special Interests

By: Alexander Dyck, David A. Moss and Luigi Zingales

We argue that profit-maximizing media helps overcome the problem of "rational ignorance" highlighted by Downs (1957) and in so doing makes elected representatives more sensitive to the interests of general voters. By collecting news and combining it with entertainment,... View Details

Keywords: Voting; Government Legislation; Media; Interests; Power and Influence; United States

November 2019 (Revised April 2021)
Case

United Technologies: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher

After spending more than 50 years creating a diversified industrial conglomerate that Fortune magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details

Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Investment Funds; Value Creation; Aerospace Industry; Electronics Industry; Industrial Products Industry; United States

October 2000 (Revised May 2001)
Case

Editora Abril S.A.

By: Michael Y. Yoshino and Perry Fagan

Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details

Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil

19 Jan 2011
First Look

First Look: Jan. 18

and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of accelerating digital convergence and decreasing... View Details

Keywords: Sean Silverthorne

July 2018
Article

Does Copyright Affect Reuse? Evidence from Google Books and Wikipedia

By: Abhishek Nagaraj

While digitization has greatly increased the reuse of knowledge, this study shows how these benefits might be mitigated by copyright restrictions. I use the digitization of in-copyright and out-of-copyright issues of Baseball Digest magazine by Google Books to... View Details

Keywords: Digitization; Economics Of Innovation; Wikipedia; Intellectual Property; Copyright

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November 2019
Supplement

United Technologies Corp.: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher

After spending more than 50 years creating a diversified industrial conglomerate that Fortune Magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details

Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Diversification; Valuation; Investment Activism; Financial Strategy; Investment Funds; Value Creation; Aerospace Industry; Electronics Industry; Industrial Products Industry; United States

2008
Chapter

I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton

When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he's more qualified”; “I promoted Ashley because she does a... View Details

Keywords: Decision Choices and Conditions; Ethics; Behavior; Strategy

Research Summary

Research and Publication Interests

Michelle Craig McDonald is currently writing a Harvard Business School case study on the impact of the International Coffee Act on small producers. She is interested in early American economic development, especially the role of foreign trade and re-exported... View Details

Research Summary

Research Focus

By: Anita Elberse

My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details

November 2012
Case

Bonnier: Digitalizing the Media Business

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen

The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details

Keywords: Media And Publishing; Media; Publishing Industry; Media and Broadcasting Industry

August 2011 (Revised November 2011)
Case

The U.S. Military Academy at West Point

By: Anat Keinan

The case examines an iconic institution's decision on whether or not to undertake a branding initiative. Founded in 1802, West Point has played a key role in America's history. It is one of the nation's oldest institutions of higher learning and is well known for... View Details

Keywords: Surveys; Resource Allocation; Brands and Branding; Business and Stakeholder Relations; Competitive Strategy; Education Industry; United States

April 1993 (Revised July 1994)
Case

MathSoft, Inc. (A)

By: V. Kasturi Rangan

MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details

Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States

Research Summary

Pioneer- Entrepreneurship and Industry Emergence

This set of projects studies entrepreneurship in a creative industry-i.e. high-end fashion in India-with the main aim of understanding industry emergence and the role of pioneer-entrepreneurs.

Fashioning an Industry: How Entrepreneurs and Others... View Details

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