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- All HBS Web (273)
- Faculty Publications (27)
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
perspective, altering the commercials to mimic a pulsing strategy is a virtually cost-free fix for a significant payoff, with zapping rates for some commercials reduced by as much as 25 percent in a lab experiment. If a company is paying...
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- 23 Apr 2013
- First Look
First Look: April 23
MIT Sloan Management Review Experiments in Open Innovation at Harvard Medical School By: Guinan, Eva C., Kevin J. Boudreau, and Karim R. Lakhani Abstract—Harvard Medical School seems an unlikely organization to open up its innovation...
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Sean Silverthorne
- 06 Sep 2006
- Lessons from the Classroom
Mixing Students and Scientists in the Classroom
five or ten universities in the world where you could teach a course like this. We draw on science from labs across Harvard, and our student teams are tasked with determining if there is a market for the science, who the competition is,...
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- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
The CEO's key to a successful earnings call with investors? Crystal clear communication. Earnings calls are typically held after the release of quarterly earnings, allowing company executives a chance to brief investors, analysts, and oftentimes the View Details
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by Dina Gerdeman
- 29 Nov 2004
- Research & Ideas
Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors
make my R&D lab more productive?' Fleming says a better question to ponder is, 'How can I commercialize from this web of connected engineers?' Sara Grant: Can you describe your latest research for our readers regarding small worlds...
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- 15 Jan 2018
- Research & Ideas
A Better Business Model for Fighting Cancer
Robert and Myra Kraft Family Foundation, the Kraft Precision Medicine Accelerator is a partnership between the foundation, Harvard Business School, and the Broad Institute of MIT and Harvard. The alliance is working to eliminate...
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- 20 Aug 2013
- First Look
First Look: August 20
exclusion restriction separating current and future payoff and (2) a finite horizon model in which there is no forward looking behavior in the last period. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=44102 August 2013 View Details
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Anna Secino
- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
to mitigate sanctions. “Perhaps even more important in today’s environment, you are also limiting reputational risk,” Soltes says, pointing to negative news stories or error-filled posts on social media that can undermine a company’s...
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by Michael Blanding
- 27 May 2014
- First Look
First Look: May 27
Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today...
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Sean Silverthorne
- 25 Apr 2019
- Research & Ideas
Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People
Past research suggests that nearby peers are more likely to influence performance than those far away, which explains why scientists work side-by-side at lab benches. But can entrepreneurs expect the same benefit at the networking...
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by Danielle Kost
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social...
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Martha Lagace
- 05 Jul 2016
- First Look
July 5, 2016
markets, they have great untapped potential to become change-makers in climate change. This paper expands on our idea of the "Climate Custodians" first presented in the MIT Sloan Management Review within the governance context of the...
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Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing View Details
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Martha Lagace
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
this case: https://cb.hbsp.harvard.edu/cbmp/product/318002-PDF-ENG Harvard Business School Case 318-068 Eastern Bank: Innovating Through Eastern Labs Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern...
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Sean Silverthorne
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers Professor of Business...
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- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of...
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by Carmen Nobel
- 11 Mar 2014
- First Look
First Look: March 11
Publications August 2013 MIT Sloan Management Review The Surprising Benefits of Nonconformity By: Bellezza, Silvia, Francesca Gino, and Anat Keinan Abstract—This research demonstrates that, under certain circumstances, people wearing...
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Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
in 2001 with Alec Machiels (MBA '01) at the helm, its plan hinged on a mechanism created by a team of Harvard and MIT scientists that used atomic force microscopy in drug research. "A number of the scientists decided that being part of a...
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- 07 Jun 2019
- Book
Are You a Digital Manager?
methods—and with attention to ecosystems—we are watching “up close and personal” as managers build innovation labs or corporate accelerators to facilitate innovation in their companies. We are interested both in understanding how to most...
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by Martha Lagace
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
with Michael Ewens of the California Institute of Technology and Matthew Rhodes-Kropf of MIT Sloan School of Management. The researchers focus on one of the most important technological shifts in recent years—the introduction of Amazon...
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