Filter Results
:
(154)
Show Results For
-
All HBS Web
(5,622)
- Faculty Publications (154)
Show Results For
-
All HBS Web
(5,622)
- Faculty Publications (154)
- August 2017 (Revised December 2018)
- Case
Tamarin App: Natural Language Processing
By: Srikant M. Datar and Caitlin N. Bowler
In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This...
View Details
Keywords:
Data Science;
Branding;
Data Analytics;
Analytics and Data Science;
Brands and Branding;
Analysis;
Perception;
Planning
Datar, Srikant M., and Caitlin N. Bowler. "Tamarin App: Natural Language Processing." Harvard Business School Case 118-015, August 2017. (Revised December 2018.)
- August 2017 (Revised August 2018)
- Case
Busbud: Building a Data Company
By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is...
View Details
Keywords:
Data Science;
Analytics and Data Science;
Business Startups;
Knowledge Acquisition;
Customers;
Measurement and Metrics;
Transportation Industry
Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)
- August 2017 (Revised August 2018)
- Case
The Oakland Athletics: Strategy & Metrics for a Budget
By: Srikant M. Datar and Caitlin N. Bowler
This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his...
View Details
Keywords:
Data Analysis;
Metrics;
Data Science;
Analytics and Data Science;
Analysis;
Measurement and Metrics;
Competitive Strategy;
Organizational Culture;
Sports Industry
Datar, Srikant M., and Caitlin N. Bowler. "The Oakland Athletics: Strategy & Metrics for a Budget." Harvard Business School Case 118-010, August 2017. (Revised August 2018.)
- June 2017
- Case
AT&T Versus Verizon: A Financial Comparison
By: V.G. Narayanan and Joel L. Heilprin
This case asks students to prepare a report comparing the financial and operating performance of AT&T and Verizon. Taking the perspective of a communications industry analyst, they must also consider the differences between and implications of the companies' business...
View Details
Keywords:
Financial Statements;
Operations;
Analysis;
Business Model;
Accounting;
Performance Effectiveness;
Telecommunications Industry
Narayanan, V.G., and Joel L. Heilprin. "AT&T Versus Verizon: A Financial Comparison." Harvard Business School Brief Case 917-543, June 2017.
- May 2017
- Teaching Note
The Container Store
By: Tatiana Sandino and Kyle Thomas
“The Container Store” teaching note describes how the case can be taught to MBA or executive education students who are interested in developing a strong culture, implementing strategy, and managing growth. The authors wrote the case for teaching MBA courses such as...
View Details
- May 2017 (Revised November 2017)
- Case
Cotopaxi: Managing Growth for Good
By: Andy Wu and Laura Huang
Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an...
View Details
Keywords:
Entrepreneurship;
Social Venture;
Benefit Corporation;
B-Corp;
Retail;
Consumer Products;
Apparel;
Social Impact;
Social Entrepreneurship;
Business Model;
Product Positioning;
Social Enterprise;
Mission and Purpose;
Consumer Products Industry;
Retail Industry
Wu, Andy, and Laura Huang. "Cotopaxi: Managing Growth for Good." Harvard Business School Case 717-488, May 2017. (Revised November 2017.)
- February 2017
- Module Note
Leading Global Teams
By: Tsedal Neeley
This module aims to help students become effective leaders and members of global teams that must work together across national boundaries and toward a common goal. Students will learn to diagnose the challenges that global teams often face as well as strategies that...
View Details
Neeley, Tsedal. "Leading Global Teams." Harvard Business School Module Note 417-073, February 2017. (https://hbsp.harvard.edu/product/417073-PDF-ENG?Ntt=tsedal%20neeley.)
- September 2016
- Case
Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry
By: Howard H. Stevenson and Michael J. Roberts DBA
Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the...
View Details
Stevenson, Howard H., and Michael J. Roberts DBA. "Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry." Harvard Business School Brief Case 917-501, September 2016.
- September 2016
- Case
Hotel Vertu: Financing the Venture in the Boutique Hotel Industry
By: Howard H. Stevenson and Michael J. Roberts
Two recent MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D'Arcy and Elisabeth Whiting face questions about financing, deal structure, and unequal power...
View Details
Stevenson, Howard H., and Michael J. Roberts. "Hotel Vertu: Financing the Venture in the Boutique Hotel Industry." Harvard Business School Brief Case 917-505, September 2016.
- April 2016
- Teaching Note
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy...
View Details
- January 2016 (Revised February 2016)
- Course Overview Note
The Sustainable Core: Operations Management
By: Michael W. Toffel and L. Beril Toktay
This note is designed to help faculty embed environmental sustainability content into their core Operations Management course at the MBA or undergraduate level. It can also be used to identify cases with environmental content that can be used in operations electives...
View Details
Keywords:
Environmental Management;
Operations Management;
Sustainable Operations;
Environmental Regulation;
Operations;
Supply Chain;
Supply Chain Management;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Food and Beverage Industry;
Construction Industry;
Forest Products Industry;
Retail Industry
Toffel, Michael W., and L. Beril Toktay. "The Sustainable Core: Operations Management." Harvard Business School Course Overview Note 616-022, January 2016. (Revised February 2016.)
- 2015
- Chapter
Design Thinking and Innovative Problem Solving
By: Srikant Datar and Caitlin N. Bowler
In 2012 we set out to answer two key questions. Can anyone, including MBAs and executives with superb analytical skills, learn to think more innovatively? If so, how might we go about developing these skills? Through close collaboration with individuals from major...
View Details
Keywords:
Design Thinking;
Problem Solving;
Innovation;
Design;
Innovation and Invention;
Cognition and Thinking
Datar, Srikant, and Caitlin N. Bowler. "Design Thinking and Innovative Problem Solving." Chap. 7 in Shaping Entrepreneurial Mindsets: Innovation and Entrepreneurship in Leadership Development, edited by Jordi Canals, 119–138. London: Palgrave Macmillan, 2015.
- March 2015
- Module Note
Power and Influence in Society
By: Julie Battilana
This module aims to help students understand how power and influence are employed, both to reproduce the status quo and to effect change in society. It first helps them to understand why, more often than not, power is used to reproduce the existing way individuals and...
View Details
Battilana, Julie. "Power and Influence in Society." Harvard Business School Module Note 415-055, March 2015.
- August 2014
- Case
Three Jays Corporation
By: Paul Marshall and Mark Davis
Brodie Arens is an MBA student and summer intern at Three Jays Corporation, a jam and jelly manufacturer in Michigan. Brodie's first assignment as an intern is to update the inventory and production planning system. Initially, he begins by updating the Economic Order...
View Details
Marshall, Paul, and Mark Davis. "Three Jays Corporation." Harvard Business School Brief Case 915-531, August 2014.
- July 2014
- Case
Paramount Equipment, Inc.
By: Carliss Y. Baldwin and Wei Wang
Paramount Equipment, Inc., based in Fort Wayne, Indiana, is a large manufacturer of cranes and compact construction equipment, aerial work platforms, and food service equipment. Founded in 1987, Paramount now had manufacturing operations in 24 countries. However, it...
View Details
Baldwin, Carliss Y., and Wei Wang. "Paramount Equipment, Inc." Harvard Business School Brief Case 914-557, July 2014.
- Spring 2014
- Article
Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning
By: Jill Avery
Many marketing educators use the case method to help their students strengthen their decision-making skills. Rigorous class participation is essential to achieving learning objectives in case method learning. One challenge for case method instructors is the assessment...
View Details
Avery, Jill. "Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning." Journal for Advancement of Marketing Education 22, no. 1 (Spring 2014): 1–15.
- March 2014
- Course Overview Note
Creating and Sustaining Competitive Advantage
This note gives an overview (for instructors) of the MBA elective course "Creating and Sustaining Competitive Advantage" (CSCA). The course gives students a deep dive on competitive advantage, on its relation to overall strategic performance (defined as performance...
View Details
- January 2014
- Case
In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma
By: Robert J. Dolan and Heather Beckham
Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could...
View Details
Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma." Harvard Business School Brief Case 914-533, January 2014.
- November 2013
- Case
Larry Steffen: Valuing Stock Options in a Compensation Package
By: William E. Fruhan and Craig Stephenson
New MBA graduate Larry Steffen has accepted an attractive job offer from Athena Global Technology but must now choose one of two alternative compensation plans. The first compensation plan option includes a base salary plus a $25,000 cash bonus, and the second includes...
View Details
Fruhan, William E., and Craig Stephenson. "Larry Steffen: Valuing Stock Options in a Compensation Package." Harvard Business School Brief Case 914-517, November 2013.
- February 2013 (Revised May 2014)
- Case
Women MBAs at Harvard Business School: 1962–2012
By: Boris Groysberg, Kerry Herman and Annelena Lobb
Eight women had first enrolled in Harvard Business School's traditional MBA program in 1963. By 2013, the number of women in the MBA classroom had reached 40%. The 50th anniversary of women's enrollment in the traditional MBA program gave HBS Dean Nitin Nohria the...
View Details
Groysberg, Boris, Kerry Herman, and Annelena Lobb. "Women MBAs at Harvard Business School: 1962–2012." Harvard Business School Case 413-013, February 2013. (Revised May 2014.)