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All HBS Web
(113)
- People (1)
- News (29)
- Research (70)
- Multimedia (1)
- Faculty Publications (37)
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- 24 Mar 2015
- First Look
First Look: March 24
hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to more than two billion...
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Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
decision to transform her blog into an online lifestyle magazine and to build its positioning as a high-end brand. It meant that "The Blonde Salad" envisaged to only cooperate with a limited number of luxury View Details
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Sean Silverthorne
- 27 Sep 2016
- First Look
September 27, 2016
decrease in hospital operational performance both at the time of and in the months leading up to the cohort turnover. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49849 Harvard Business School Case 316-086 Longchamp Longchamp’s Le Pliage is...
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Sean Silverthorne
- 21 Apr 2015
- First Look
First Look: April 21
pressured to embrace a more sustainable approach to their business. With fashion and luxury industries progressively rising to this challenge, what does it mean for Stella McCartney's brand's ethos to be a...
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Carmen Nobel & Sean Silverthorne
- July 2021 (Revised September 2024)
- Case
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results...
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Marketing;
Brands and Branding;
Luxury;
Marketing Strategy;
Consumer Behavior;
Growth Management;
Fashion Industry;
Fashion Industry;
United States;
North America
Avery, Jill, Sandrine Crener, Marie-Cecile Cervellon, and Ranjit Thind. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Case 522-006, July 2021. (Revised September 2024.)
- 19 Jan 2023
- Research & Ideas
What Makes Employees Trust (vs. Second-Guess) AI?
react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs...
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by Rachel Layne
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
brand of colorful Swatch watches. A portmanteau of "second watch," Swatch essentially introduced the idea of an inexpensive quartz watch as a fashion accessory. The strategy was wildly successful, with sales exceeding 50 million...
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- 09 Dec 2013
- Research & Ideas
Cultural Disharmony Undermines Workplace Creativity
asking those questions a few years ago, when writing a case about a Chinese luxury apparel company. The firm had members from China, Hong Kong, Germany, and France, who were all working together to meld Chinese elements with Western...
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by Michael Blanding
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
more likely to be viewed as committing a fashion faux pas and did not experience a boost in perceived status. "red Sneakers Effect" Many people are prone to conspicuous consumption—accumulating luxury items...
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- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
millimeters, so I don’t know how they noticed this. However, this says a lot about who they are. They go into tiny details and make sure that everything is perfect.” Perfection and precision are at the heart of A. Lange & Söhne, which produces View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
of employees that can prove most difficult." It Takes An Innovative Village Creativity is doubtless a significant force in the Indian fashion business, the focus of research by HBS professor Mukti Khaire. While the View Details
- March 2022
- Teaching Note
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth...
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- 19 Mar 2018
- Sharpening Your Skills
8 Ways To Be An Environmentally Conscious Manager
your values Stella McCartney Combines High Fashion with Environmental Values Fashion designer Stella McCartney shows that luxury and sustainability need not be mutually...
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- July 2010
- Teaching Note
Managing Creativity at Shanghai Tang (TN)
By: Roy Y.J. Chua and Lisa Kwan
Teaching Note for 410018.
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- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
reduce their purchases of items when they see their friends buying them. This negative social effect reduces the revenue for this group by more than 14 percent. This finding is consistent with the typical fashion cycle wherein opinion...
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by Staff
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
fashion industry creative director at predicting the future fashion trends and tastes of consumers. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517115-PDF-ENG Harvard Business School Case...
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Carmen Nobel
- 19 Jun 2012
- First Look
First Look: June 19
case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085 Well-established fashion brand Eileen Fisher...
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Sean Silverthorne
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
partners to build her fashion business and legendary luxury brand based on understated elegance. Chanel’s famous “little black dress” was accompanied by many other innovations including the use of jersey as...
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Dina Gerdeman
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the...
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by Sean Silverthorne
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
midfield dictates the pace of play, gives its forwards and defenders more time to set up their plays, and breaks up attacks by the opposing team's front line. In business, it's not fashionable to concentrate on midfield. Focus, we are...
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