Publications
Publications
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- All HBS Web
(1,785)
- Faculty Publications (392)
- February 2023
- Case
Nexus Market (A): Ukraine War Ripples into Silicon Valley
By: Tsedal Neeley and Jeff Huizinga
A Silicon Valley start-up executive must navigate tensions between its Ukrainian and Russian sub-contractors as war between the two countries rages. After war erupts between Ukraine and Russia, a team of subcontracted Ukrainian software developers threatens to cut ties... View Details
- January 2023 (Revised December 2023)
- Case
OhmConnect: Energizing the Future
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details
Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe
- December 2022 (Revised February 2023)
- Case
Akooda: Charging Toward Operational Intelligence
By: Christopher T. Stanton and Mel Martin
The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details
- 2023
- Working Paper
Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development
By: Daniel Yue, Paul Hamilton and Iavor Bojinov
Predictive model development is understudied despite its centrality in modern artificial
intelligence and machine learning business applications. Although prior discussions
highlight advances in methods (along the dimensions of data, computing power, and
algorithms)... View Details
Keywords: Analytics and Data Science
- December 2022 (Revised August 2023)
- Case
Circles.Life at a Crossroads of Growth
By: Juan Alcácer and Adina Wong
In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
- November 2022 (Revised March 2024)
- Case
Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
- October 2022 (Revised December 2022)
- Case
SMART: AI and Machine Learning for Wildlife Conservation
By: Brian Trelstad and Bonnie Yining Cao
Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details
- September 2022 (Revised August 2023)
- Case
Audrey Tang: Using Technology to Strengthen Democracy in Taiwan
By: Shikhar Ghosh and Shweta Bagai
Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- March 2022 (Revised February 2024)
- Case
Applied Intuition: Powering Autonomy
By: Andy Wu, Rocio Wu and Matt Higgins
Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details
- March 2022
- Article
From Proprietary to Collective Governance: How Do Platform Participation Strategies Evolve?
By: Siobhan O'Mahony and Rebecca Karp
When platform leaders change the rules guiding who can access and control a platform, the strategies of those who create value from the platform can be upended. Little research examines how platform participants adapt their strategies when a platform leader changes the... View Details
- February 2022 (Revised May 2022)
- Case
Jaypee Infratech and the Indian Bankruptcy Code
By: Kristin Mugford, William Vrattos and Radhika Kak
In 2016, India passed a new bankruptcy law (IBC) to counter a brewing bank crisis and increased corporate distress. Homebuilder Jaypee Infratech, one of India largest distressed companies (the “dirty dozen”) began restructuring under the IBC in 2017. Two years later,... View Details
Keywords: Restructuring; Decisions; Judgments; Voting; Developing Countries and Economies; Financial Crisis; Public Sector; Asset Pricing; Borrowing and Debt; Corporate Finance; Credit; Insolvency and Bankruptcy; Debt Securities; Bonds; Investment Return; Price; Government Legislation; Laws and Statutes; Bids and Bidding; Business and Stakeholder Relations; Risk and Uncertainty; Valuation; Real Estate Industry; India; Delhi
- December 2021
- Case
Burning Glass Technologies: From Data to Product
By: Suraj Srinivasan and Amy Klopfenstein
In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
- December 2021 (Revised January 2023)
- Case
Katerra (A)
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details
- November 2021 (Revised January 2022)
- Case
KFA, Inc.: Building the Future
By: Lynda M. Applegate and Elizabeth M. Adams
In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details
- October 2021 (Revised February 2022)
- Case
upGrad: Delivering Career Outcomes Online: Degree by Degree
By: John J-H Kim, Anjali Raina and Rachna Chawla
In August 2021, the founders of upGrad, the latest unicorn in the Indian higher education online space, were deciding how to best use the funds to execute on their ambitious growth plans. Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli had envisioned upGrad as an... View Details
- September 2021
- Case
Vignettes on Professional Service Firm Governance
By: David G. Fubini, Suraj Srinivasan and Li-Kuan Ni
The two vignettes within “Vignettes on Professional Service Firm Governance” (HBS No. 122-024) present various issues relating to governance in professional service firms (“PSFs”). In the first, the Managing Director of a U.S. consulting firm contemplates whether to... View Details
Keywords: Consulting Firms; Professional Services; Board Of Directors; Professional Service; Global Firm; Executive Leadership; Globalized Firms and Management; Private Equity; Governing and Advisory Boards; Global Strategy; Corporate Governance; Governance Controls; Leadership Development; Leading Change; Emerging Markets; Strategic Planning; Partners and Partnerships; Service Industry; United States; India
- September 2021 (Revised December 2023)
- Case
On the Bubble: Startup Bootstrapping
By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
- September 2, 2021
- Article
The Digital Economy Runs on Open Source. Here's How to Protect It.
By: Hila Lifshitz-Assaf and Frank Nagle
Free and open source software (FOSS) is essential to much of the tech we use every day—from cars to phones to planes to the cloud. While traditionally, it was developed by an army of volunteer developers and given away for free, companies are increasingly taking a more... View Details
- 2021
- Other Unpublished Work
Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2
By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland
An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as... View Details