Publications

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April 1981 (Revised March 1993)
Case

General Electric: Strategic Position--1981

By: Francis Aguilar and Richard G. Hamermesh

Describes the introduction and evolution of General Electric's strategic planning system from the 1960s to Jack Welch's tenure. Allows discussion of the interplay of problems and circumstances to the evolution of the strategic planning system, and how Welch might use... View Details

Keywords: Strategic Planning; Growth Management

January 1998 (Revised May 1999)
Case

General Scanning, Inc. (B)

By: H. Kent Bowen, Sean McClenaghan and Charles Tillen

After meeting with a mediator, Montagu and Davis decided their goals were not in accordance, and Davis left General Scanning. Montagu and Brosens wrote three-year objectives for the company and proceeded to search for a new professional manager. Chuck Winston took on... View Details

Keywords: Business Units; Restructuring; Change; Business or Company Management; Ownership Stake; Strategic Planning; Hardware

Teaching Interest

General Management Program (GMP)

By: Sunil Gupta

As global business challenges become more complex, companies are turning to cross-functional leaders who can drive change across the organization. The General Management Program (GMP) is a unique modular program that provides the latest management thinking and best... View Details

January 2021 (Revised May 2021)
Case

'GEnron'? Markopolos versus General Electric (A)

By: Jonas Heese and David Lane

In August 2019, Harry Markopolos—the forensic accountant known for uncovering Bernie Madoff’s Ponzi scheme—alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term “GEnron” for perceived similarities with the 2001 accounting... View Details

Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry

November 2012 (Revised November 2013)
Case

Generator Hostels: The Way Out

By: Nicolas P. Retsinas and Lisa Strope

Josh Wyatt, Director of Patron Capital Partners, needs to make an exit decision for a successful investment in Generator Hostels. After five years of explosive growth and in the middle of a financial crisis, Wyatt needs to evaluate Patron's alternatives: IPO the... View Details

Keywords: Hotel; Real Estate; Finance; Property; Accommodations Industry; European Union

April 1971 (Revised April 1983)
Case

General Electric Co.--1970

By: William E. Fruhan Jr.

Keywords: Manufacturing Industry; Consumer Products Industry

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June 2007 (Revised April 2009)
Supplement

Dollar General (B)

By: Willy C. Shih and Rebecca McKillican

Keywords: Retail Industry

1986
Book

The General Managers

By: J. P. Kotter

Keywords: Managerial Roles

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June 2020
Teaching Note

Generation Investment Management

By: Vikram S. Gandhi and Sarah Mehta

This teaching note provides guidance for teaching the case “Generation Investment Management” (820-033), which looks at the challenges facing a sustainable investment firm. View Details

May 1996
Background Note

General Management: A Conceptual Introduction

By: Christopher A. Bartlett and Ashish Nanda

Addresses the following issues at a conceptual level: 1) Who is a general manager? 2) To whom is the general manager responsible? and 3) How do general managers add value? View Details

Keywords: Leadership; Management; Management Skills; Managerial Roles

August 1993
Background Note

Executing Change: Three Generic Strategies

By: Nitin Nohria and Rakesh Khurana

Describes the strengths and weaknesses of three generic strategies for implementing change--programmatic change, discontinuous change, and emergent change. View Details

Keywords: Change; Strategy

March 2005
Background Note

Home Video Games: Generation Seven

By: Elie Ofek

Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details

Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Information Infrastructure; Applications and Software; Entertainment and Recreation Industry; Information Technology Industry

December 2005 (Revised April 2011)
Case

General Electric's 20th Century CEOs

By: Nitin Nohria, Anthony Mayo and Mark Benson

General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details

Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style