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- All HBS Web (106)
- Faculty Publications (10)
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- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
also worries that a company is at risk if sales depend too much on one or two megabrands that could run into lawsuits from generic competitors or regulatory challenges. On the other hand, the president of Warner Bros. (think Batman) aims...
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- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to weigh carefully are moving production from the original...
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Sean Silverthorne
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
(for economic reasons) or decide to (for lifestyle reasons) to trade down. General Motors and Ford used to control midfield in the U.S. auto market with the Chevrolet Malibu and the Ford Taurus. Nowadays, the Toyota Camry controls...
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- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
"These peak events are a way to generate excitement, especially for a well-established player like Amazon. It's a means of creating news and buzz by coming up with your very own Black Friday out of nowhere." Gupta pointed out...
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- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
highlight the pros and cons of each knowledge production model, help identify the scope of the empirical generalization of prior studies comparing the information quality of the two production models, and offer implications for...
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Sean Silverthorne
- 07 Jul 2014
- Research & Ideas
Banning Big-box Stores Can Hurt Local Retailers
neighborhoods, and cover approximately 15 percent the size of a general merchandise Target store," reads a company press release. Considering this onslaught of small format chain stores, Sadun believes...
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
Loyalty In Retail Self-service retail, which started with customers selecting their own merchandise in the 1930s and evolved to modern conveniences including self-checkout lanes, has saved businesses labor costs and customers time. But...
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- 12 Oct 1999
- Research & Ideas
Where Main Street Meets Wall Street
over time turn even blue-collar workers into capitalists, and Americans-historically passbook savers-into a nation of investors. "For the general public," notes John J. Brennan (MBA '80), chairman and CEO of the Vanguard Group,...
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- 05 Jun 2007
- First Look
First Look: June 5, 2007
competition by moving quickly into new cities, balancing the buying power of multinational retailers who were also purchasing merchandise for export, leveraging Beijing Hualian's understanding of the rapidly changing domestic market,...
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Martha Lagace
- 25 Mar 2014
- First Look
First Look: March 25
so strong that hundreds of copycat Oktoberfest events exist in cities as diverse as Cincinnati (U.S.), Bangalore (India), Beijing (China), and Blumenau (Brazil). The case provides information about the economic value Oktoberfest generates...
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Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
commodity boom that had asymmetric effects among states. These two effects generated variation in revenues per capita at the state level thanks to the extreme form of fiscal decentralization that the Brazilian government adopted in the...
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Martha Lagace
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
Raymond Burke of Indiana University took on the broader question of how to evaluate new retail technologies, uncovering insights in past technological successes and failures. Here, in an excerpt, Burke offers ten lessons retailers should learn to be better prepared for...
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- 20 Jul 2010
- First Look
First Look: July 20
Target's general merchandise stores outweigh the associated challenges? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510016-PDF-ENG Vale: Global Expansion in the Challenging World of Mining Tarun...
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Martha Lagace
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
competing grocers bid for the right to gather a shopper's data by offering discounts on merchandise to program members and in some cases by offering members non-price benefits such as superior service. Anonymous mass markets are giving...
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- 22 Apr 2015
- Op-Ed
Reforming Greece: Myths and Truths
importantly, these gains were driven entirely by increases in exports, which as a percentage of GDP rose to 30 percent, much higher than the typical 20 percent that was the norm 10 years ago. Merchandise exports rose between 2007 and 2014...
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by George Serafeim
- 25 Oct 2016
- First Look
October 25, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51759 forthcoming American Economic Journal: Economic Policy When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization By: Dafny, Leemore S., Christopher Ody, and Matt...
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Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
& Kapoor, 2010; Iansiti & Levien, 2004; von Hippel, 1988). Ecosystems generally encompass numerous corporations, individuals, and communities that might be individually autonomous but related through their connection with an...
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Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paints a vivid picture of the roots and historical focus of the company. Opportunistic buying has...
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Martha Lagace
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
price $x vs. downloading from p2p." Of course, pirated content has been available prior to p2p networks. The cassette recorder, for example, allowed individuals to generate unauthorized copies and to illegally share copyrighted...
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- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social and financial goals at the same time. Social enterprises have a great deal of experience dealing...
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Dina Gerdeman