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All HBS Web
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- Faculty Publications (159)
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer...
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Keywords:
Loyalty Programs;
Multi-vendor Platform;
Retail;
Big Data;
Customer Relationship Management;
Mobile and Wireless Technology;
Business Model;
Analytics and Data Science;
Competitive Strategy;
Decision Making;
Applications and Software;
Digital Platforms;
Technology Industry;
Retail Industry;
Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- March 2019
- Article
A Structural Analysis of the Role of Superstars in Crowdsourcing Contests
By: Shunyuan Zhang, Param Singh and Anindya Ghose
We investigate the long-term impact of competing against superstars in crowdsourcing contests. Using a unique 50-month longitudinal panel data set on 1677 software design crowdsourcing contests, we illustrate a learning effect where participants are able to improve...
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Keywords:
Crowdsourcing Contests;
Superstar Effect;
Bayesian Learning;
Utility;
Economics Of Information System;
Dynamic Structural Model;
Dynamic Programming;
Markov Chain;
Monte Carlo;
Learning;
Competition;
Performance Improvement
Zhang, Shunyuan, Param Singh, and Anindya Ghose. "A Structural Analysis of the Role of Superstars in Crowdsourcing Contests." Information Systems Research 30, no. 1 (March 2019): 15–33.
- January 2019
- Article
The ABCs of Financial Education: Experimental Evidence on Attitudes, Behavior, and Cognitive Biases
By: Fenella Carpena, Shawn A. Cole, Jeremy Shapiro and Bilal Zia
This paper uses a large-scale field experiment in India to study attitudinal, behavioral, and cognitive constraints that can stymie the link between financial education and financial outcomes. The study complements financial education with (1) financial incentives on a...
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Carpena, Fenella, Shawn A. Cole, Jeremy Shapiro, and Bilal Zia. "The ABCs of Financial Education: Experimental Evidence on Attitudes, Behavior, and Cognitive Biases." Management Science 65, no. 1 (January 2019): 346–369.
- December 2018
- Case
Bata versus Relaxo—Analyzing Performance
By: Suraj Srinivasan, Iris Leung and Quinn Pitcher
Set in 2016, “Bata India versus Relaxo—Analyzing Performance” compares the strategies and financial performance of two Indian footwear companies. Bata India had long been the market leader in footwear in India, but its leading market position was being challenged by...
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Keywords:
Finance;
Strategy;
Operations;
Performance Evaluation;
Financial Statements;
Analysis;
Apparel and Accessories Industry
Srinivasan, Suraj, Iris Leung, and Quinn Pitcher. "Bata versus Relaxo—Analyzing Performance." Harvard Business School Case 119-050, December 2018.
- Article
The Strategy in Competitive Interactions
This paper reviews, discusses, and expands the “core guidance” definition of strategy as “the smallest set of choices to optimally guide (or force) other choices.” It first discusses what this definition contributes to the existing proposed definitions. It then...
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Keywords:
Strategy Formulation;
Strategy Definition;
Strategy;
Competition;
Analysis;
Competitive Strategy;
Decision Making
Van den Steen, Eric J. "The Strategy in Competitive Interactions." Strategy Science 3, no. 4 (December 2018): 574–591.
- 2018
- Simulation
Financial Analysis Simulation: Data Detective
By: Suraj Srinivasan and V.G. Narayanan
In this simulation, students learn to identify typical industry characteristics revealed in financial data. Equipped with an interactive and flexible set of tools, students analyze disguised financials and—using their knowledge of operational practices and reasoning...
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Keywords:
Financial Analysis;
Financial Accounting;
Financial Ratios;
Accounting;
Financial Statements;
Analysis
Srinivasan, Suraj, and V.G. Narayanan. "Financial Analysis Simulation: Data Detective." Core Curriculum Readings Series. Simulation and Teaching Note. Boston: Harvard Business Publishing 8742, 2018. Electronic.
- March 2018 (Revised March 2018)
- Supplement
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Approximately 80% of the wineries in the US breakeven or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making...
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Keywords:
Wine;
Winery;
Vineyard;
Market Attractiveness;
Porter's 5 Forces;
Capital Investment;
Industry Attractiveness;
Performance Analysis;
Napa Valley;
Agriculture;
Entrepreneurship;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Vertical Integration;
Segmentation;
Food;
Supply Chain;
Industry Structures;
Retail Industry;
Food and Beverage Industry;
United States;
California;
Napa Valley
- March 2018
- Article
Polluted Morality: Air Pollution Predicts Criminal Activity and Unethical Behavior
By: Jackson G. Lu, Julia J. Lee, F. Gino and Adam D. Galinsky
Air pollution is a serious problem that influences billions of people globally. Although the health and environmental costs of air pollution are well known, the present research investigates its ethical costs. We propose that air pollution can increase criminal and...
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Lu, Jackson G., Julia J. Lee, F. Gino, and Adam D. Galinsky. "Polluted Morality: Air Pollution Predicts Criminal Activity and Unethical Behavior." Psychological Science 29, no. 3 (March 2018): 340–355.
- February 2018 (Revised June 2021)
- Case
New Constructs: Disrupting Fundamental Analysis with Robo-Analysts
By: Charles C.Y. Wang and Kyle Thomas
This case highlights the business challenges associated with a financial technology firm, New Constructs, that created a technology that can quickly parse complicated public firm financials to paint a clearer economic picture of firms, remove accounting distortions,...
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Keywords:
Fundamental Analysis;
Machine Learning;
Robo-analysts;
Financial Statements;
Financial Reporting;
Analysis;
Information Technology;
Accounting Industry;
Financial Services Industry;
Information Technology Industry;
North America;
Tennessee
Wang, Charles C.Y., and Kyle Thomas. "New Constructs: Disrupting Fundamental Analysis with Robo-Analysts." Harvard Business School Case 118-068, February 2018. (Revised June 2021.)
- February 2018 (Revised March 2019)
- Case
Sandlands Vineyards
By: Benjamin C. Esty and Gregory Saldutte
Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making...
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Keywords:
Wine;
Winery;
Vineyard;
Market Attractiveness;
Porter's 5 Forces;
Capital Investment;
Industry Attractiveness;
Performance Analysis;
Agriculture;
Entrepreneurship;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Vertical Integration;
Segmentation;
Food;
Supply Chain;
Industry Structures;
Five Forces Framework;
Retail Industry;
Food and Beverage Industry;
United States;
California;
Napa Valley
Esty, Benjamin C., and Gregory Saldutte. "Sandlands Vineyards." Harvard Business School Case 718-438, February 2018. (Revised March 2019.)
- January–February 2018
- Article
Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where...
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Keywords:
Churn;
Retention;
Attrition;
Customer Base Analysis;
Hidden Markov Models;
Latent Variable Models;
Customer Relationship Management;
Consumer Behavior
Ascarza, Eva, Oded Netzer, and Bruce G.S. Hardie. "Some Customers Would Rather Leave Without Saying Goodbye." Marketing Science 37, no. 1 (January–February 2018): 54–77.
- Article
TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear
By: Robert S. Kaplan, Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller and John I. Lowenstein
Purpose
To perform a cost analysis comparison for managing common ocular disorders in an eye emergency department (ED) versus an urgent care setting using a time-driven activity-based cost model (TDABC) to assist physicians and staff in appropriate allocation of...
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Keywords:
Time-driven Activity-based Cost Model;
Emergency Room;
Urgent Care Clinic;
Cost;
Analysis;
Activity Based Costing and Management;
Health Care and Treatment
Kaplan, Robert S., Jonathan Chou, Mahek Shah, Amy Watts, Matthew Gardiner, Joan Miller, and John I. Lowenstein. "TDABC Cost Analysis of Ocular Disorders in an Ophthalmology Emergency Department versus Urgent Care: Clinical Experience at Massachusetts Eye and Ear." Journal of Academic Ophthalmology 10 (2018).
- January 2018
- Article
The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial
By: Leslie K. John, Andrea Troxel, William Yancy, Joelle Y. Friedman, Jingsan Zhu, Lin Yang, Robert Galvin, Karen Miller-Kovach, Scott Halpern, George Loewenstein and Kevin Volpp
Purpose: We tested the effects of employer subsidies on employee enrollment, attendance, and weight loss in a nationally-available weight management program.
Design: A randomized trial tested the impact of employer subsidy: 100%; 80% 50% and a hybrid 50% subsidy... View Details
Design: A randomized trial tested the impact of employer subsidy: 100%; 80% 50% and a hybrid 50% subsidy... View Details
Keywords:
Affordable Care Act (ACA);
Subsidies;
Weight Loss;
Obesity;
Incentives;
Behavioral Economics;
Motivation and Incentives;
Behavior;
Health Disorders;
Health Care and Treatment;
Compensation and Benefits;
United States
John, Leslie K., Andrea Troxel, William Yancy, Joelle Y. Friedman, Jingsan Zhu, Lin Yang, Robert Galvin, Karen Miller-Kovach, Scott Halpern, George Loewenstein, and Kevin Volpp. "The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial." American Journal of Health Promotion 32, no. 1 (January 2018): 170–176.
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled...
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- August 2017 (Revised March 2020)
- Case
Flex Hungary: Launching Production (A)
By: Willy Shih
This case examines design choices in the construction of flow lines. Flow lines are a popular way of arranging production because they are simple and inherently efficient. Equipment or workstations are arranged according to the sequence of steps in which a product is...
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Keywords:
Manufacturing;
Line-balancing;
Flow Line;
Conveyor-paced Line;
Consumer Goods;
Consumer Products;
Production Management;
Production Planning;
Production Scheduling;
Operations;
Production;
Management;
Supply Chain;
Design;
Analysis;
Goods and Commodities;
Consumer Products Industry;
Manufacturing Industry;
European Union
Shih, Willy. "Flex Hungary: Launching Production (A)." Harvard Business School Case 618-002, August 2017. (Revised March 2020.)
- August 2017 (Revised August 2018)
- Case
The Oakland Athletics: Strategy & Metrics for a Budget
By: Srikant M. Datar and Caitlin N. Bowler
This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his...
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Keywords:
Data Analysis;
Metrics;
Data Science;
Analytics and Data Science;
Analysis;
Measurement and Metrics;
Competitive Strategy;
Organizational Culture;
Sports Industry
Datar, Srikant M., and Caitlin N. Bowler. "The Oakland Athletics: Strategy & Metrics for a Budget." Harvard Business School Case 118-010, August 2017. (Revised August 2018.)
- May 2017
- Other Article
Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis
By: Andrew Hill, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty and Scott Jelinsky
BACKGROUND:
The association of differing genotypes with disease-related phenotypic traits offers great potential to both help identify new therapeutic targets and support stratification of patients who would gain the greatest benefit from specific drug classes....
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Keywords:
Crowdsourcing;
Genome-wide Association Study;
Logistic Regression;
Open Innovation;
PLINK;
Collaborative Innovation and Invention
Hill, Andrew, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty, and Scott Jelinsky. "Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis." GigaScience 6, no. 5 (May 2017).
- February 2017 (Revised December 2018)
- Module Note
The Entrepreneurial Manager, Module I: Defining and Developing the Business Model
The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including customer value proposition, operations, scaling, the context in which the...
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Keywords:
Entrepreneurial Management;
Business Models;
Lean Startup;
Business Model;
Analysis;
Entrepreneurship;
Management
Kerr, William R., Mark Roberge, and Paul A. Gompers. "The Entrepreneurial Manager, Module I: Defining and Developing the Business Model." Harvard Business School Module Note 817-108, February 2017. (Revised December 2018.)
- 2016
- Working Paper
Henry Kissinger: Negotiating Black Majority Rule in Southern Africa
By: James K. Sebenius, R. Nicholas Burns, Robert H. Mnookin and L. Alexander Green
In 1976, United States Secretary of State Henry A. Kissinger conducted a series of intricate, multiparty negotiations in Southern Africa to persuade white Rhodesian leader Ian Smith to accede to black majority rule. Conducted near the end of President Gerald Ford’s...
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Keywords:
Equality and Inequality;
Negotiation Process;
Race;
Negotiation Participants;
Negotiation Deal;
Government and Politics;
Africa;
United States
Sebenius, James K., R. Nicholas Burns, Robert H. Mnookin, and L. Alexander Green. "Henry Kissinger: Negotiating Black Majority Rule in Southern Africa." Harvard Business School Working Paper, No. 17-051, December 2016.
- November 2016 (Revised March 2018)
- Module Note
Strategy Execution Module 9: Building a Balanced Scorecard
By: Robert Simons
This module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-sale service...
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Keywords:
Management Control Systems;
Implementing Strategy;
Execution;
Performance Measurement;
Strategy Map;
Business Goals;
Customer Measures;
Strategy;
Balanced Scorecard;
Business Model
Simons, Robert. "Strategy Execution Module 9: Building a Balanced Scorecard." Harvard Business School Module Note 117-109, November 2016. (Revised March 2018.)