Fast-Moving Consumer Goods - Publications - Faculty & Research

If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion retail economy. The shops are... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

01 Dec 2023
News

Thinking Ahead

intermediate fix—even more pressing. “An open problem is whether you can train a generative AI model from scratch on your own data, preserve privacy, and still have good utility,” says Neel. Differential privacy—the practice of... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

01 Sep 2023
News

Money Does Grow on (Family) Trees

trees, or at least our family trees: By 2026, the hunt for one’s lineage is forecasted to be an $8 billion industry globally. Genealogy consumers today expect their foray into the past to be aided by speedy and seamless technology.... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

01 Dec 2023
News

Endless Possibilities

offers five choices, with 70 percent choosing monogamy (other options include “ethical non-monogamy” and “open to exploring”). “Tinder won’t tell you who to date or how to date,” says Iosotaluno, a longtime consumer tech executive who was... View Details

Keywords: Julia Hanna

01 Sep 2023
News

Returning to the Roots

company’s wines (which range from $18 for a bottle of Ardèche Chardonnay to $350 for a bottle of Corton-Charlemagne) accessible to a new generation of consumers. “It’s an issue that’s common to the business as a whole. We need to attract View Details

Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing

20 Jan 2023
News

Free Spirits

made available on draft. “That’s not really been done,” he says, but it would be an ideal way to get it in front of new customers. “We’ve seen some people start with a Liberté, never having had a Stella before. It’s a good example of what... View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

01 Jun 2023
News

Pet Project

beginning was that the only way DTC physical goods make sense, as a venture-fundable, multiple-X return on your investment business, is if you can achieve the strong lifetime value (LTV) to customer-acquisition-cost (CAC) ratio that View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

01 Mar 2024
News

The Internet's Next Frontier

pages, web forms) Users mainly consumed information published on the web, but it was a one-way street Static web pages Content owned only by the creator Minimal online transactions No/very little user data collected Inception of World... View Details

Keywords: Jennifer Gillespie

01 Dec 2023
News

Venturing Forth

“Right now the industry is going through a massive hangover after a complete rager,” says Jo Tango (MBA 1995), a senior lecturer at HBS and a venture capitalist who has exited from three unicorns. Like any financial industry, venture capital is a cyclical business,... View Details

Keywords: Janelle Nanos; Funds, Trusts, and Other Financial Vehicles; Finance

01 Dec 2019
News

Bridging the Gap

came about over 25 years, the result of another civic- and business-led effort. And it’s wonderful, many agree. But there are still a good number of Chattanooga residents who’ve been left out of the picture. As in so many American cities,... View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

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The Other Amazon Effect: How Prices Have Become Less Insulated From Supply Shocks

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Buy Big, Sell Small