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- All HBS Web (455)
- Faculty Publications (136)
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- All HBS Web (455)
- Faculty Publications (136)
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- September 2015 (Revised March 2017)
- Technical Note
FIELD Global Immersion: Developing Customer Empathy
By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of...
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- September–October 2015
- Article
Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces
By: Jesse Shore, Ethan Bernstein and David Lazer
Using data from a novel laboratory experiment on complex problem solving in which we varied the structure of 16-person networks, we investigate how an organization's network structure shapes performance of problem-solving tasks. Problem solving, we argue, involves both...
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Keywords:
Networks;
Experiments;
Clustering;
Problem Solving;
Exploration And Exploitation;
Knowledge;
Search;
Collaboration;
Collaboration Structures;
Transparency;
Communication;
Communication Technology;
Information;
Knowledge Use and Leverage;
Organizational Design;
Organizational Structure;
Performance Effectiveness;
Theory;
Information Industry;
Information Technology Industry;
Public Administration Industry;
Technology Industry;
Service Industry
Shore, Jesse, Ethan Bernstein, and David Lazer. "Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces." Organization Science 26, no. 5 (September–October 2015): 1432–1446. (Won 2014 INGRoup Outstanding Paper Award.)
- 14 Apr 2014
- Working Paper Summaries
Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces
- Research Summary
Overview
By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection...
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- Research Summary
The Toyota Production System: Rules for Activity, Connection, and Pathway Design and Improvement
Researchers have established that Toyota enjoys advantages in cost, quality, lead time, and flexibility when compared to its competitors in automobile assembly. Differences in generating value have been attributed to differences between the Toyota Production System... View Details
- September 2013
- Case
PadFone vs. FonePad
By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of...
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Keywords:
Mobile Phones;
Smartphone;
Tablet Computer;
Android;
Recombination;
Design Thinking;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Information Technology Industry;
Computer Industry;
Communications Industry;
Technology Industry;
Asia;
Taiwan;
Europe;
United States
Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
- March 2016
- Case
Evive Health and Workplace Influenza Vaccinations
By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health...
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Keywords:
Vaccination;
Influenza;
Flu Shot;
Preventive Care;
Health Care;
Behavioral Economics;
Choice Architecture;
Nudge;
Experimental Design;
Randomized Controlled Trial;
RCT;
Causal Inference;
Consumer Behavior;
Health Care and Treatment;
Health Testing and Trials;
Communication Strategy;
Health Industry
Beshears, John. "Evive Health and Workplace Influenza Vaccinations." Harvard Business School Case 916-044, March 2016.
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The...
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- November 2013
- Article
Organizational Ambidexterity: Past, Present and Future
By: Charles A. O'Reilly III and Michael Tushman
Organizational ambidexterity refers to the ability of an organization to both explore and exploit—to compete in mature technologies and markets where efficiency, control, and incremental improvement are prized and to also compete in new technologies and markets where...
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Keywords:
Organizational Ambidexterity;
Organization Design;
Innovation;
Leadership;
Organizational Design;
Innovation and Invention
O'Reilly, Charles A., III, and Michael Tushman. "Organizational Ambidexterity: Past, Present and Future." Academy of Management Perspectives 27, no. 4 (November 2013): 324–338.
- March 2016 (Revised March 2022)
- Teaching Note
Evive Health and Workplace Influenza Vaccinations
By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health...
View Details
Keywords:
Vaccination;
Influenza;
Flu Shot;
Preventive Care;
Health Care;
Behavioral Economics;
Choice Architecture;
Nudge;
Experimental Design;
Randomized Controlled Trial;
RCT;
Causal Inference;
Health Care and Treatment;
Insurance;
Health;
Consumer Behavior;
Health Testing and Trials;
Communication Strategy;
Insurance Industry;
Health Industry
- Article
The Magic That Makes Customer Experiences Stick
By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article...
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Keywords:
Customer Experience;
Emotion;
Innovation;
Experimentation;
Storytelling;
Customer Satisfaction;
Emotions;
Design;
Innovation and Invention
Thomke, Stefan. "The Magic That Makes Customer Experiences Stick." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- Article
The Similarity Heuristic
By: Daniel Read and Yael Grushka-Cockayne
Decision makers often make snap judgments using fast‐and‐frugal decision rules called cognitive heuristics. Research into cognitive heuristics has been divided into two camps. One camp has emphasized the limitations and biases produced by the heuristics; another has...
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Read, Daniel, and Yael Grushka-Cockayne. "The Similarity Heuristic." Journal of Behavioral Decision Making 24, no. 1 (January 2011): 23–46.
- March 2020
- Article
Which Early Withdrawal Penalty Attracts the Most Deposits to a Commitment Savings Account?
By: John Beshears, James J. Choi, Christopher Harris, David Laibson, Brigitte C. Madrian and Jung Sakong
Previous research has shown that some people voluntarily use commitment contracts that restrict their own choice sets. We study how people divide money between two accounts: a liquid account that permits unrestricted withdrawals and a commitment account that is...
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Keywords:
Quasi-hyperbolic Discounting;
Present Bias;
Sophistication;
Naiveté;
Commitment;
Flexibility;
Savings;
Contract Design;
Defined Contribution Retirement Plan;
401 (K);
IRA;
Saving;
Behavior;
Contracts;
Design;
Interest Rates
Beshears, John, James J. Choi, Christopher Harris, David Laibson, Brigitte C. Madrian, and Jung Sakong. "Which Early Withdrawal Penalty Attracts the Most Deposits to a Commitment Savings Account?" Art. 104144. Journal of Public Economics 183 (March 2020).
- July 2020
- Case
Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady...
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Keywords:
Female Protagonist;
Organizational Change;
Organizational Behavior;
Culture Change;
Digital;
Innovation;
Lean Startup;
Experimentation;
Metrics;
Consumer Packaged Goods (CPG);
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Organizational Change and Adaptation;
Disruption;
Innovation and Invention;
Digital Transformation
Truelove, Emily, Linda A. Hill, and Emily Tedards. "Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within." Harvard Business School Case 421-012, July 2020.
- July 2020 (Revised January 2021)
- Case
Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A)
By: Linda A. Hill and Emily Tedards
In 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth to found Sampark Foundation — a grant-making philanthropy with a mission to transform learning outcomes for 20...
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Keywords:
Organizational Behavior;
Cultural Change;
Digital;
Innovation;
Experimentation;
Metrics;
Education Reform;
Non-profit;
Frugal Innovation;
Scale;
Ecosystem;
Government;
Education;
Social Enterprise;
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Innovation Leadership;
Nonprofit Organizations;
Growth and Development Strategy;
Information Technology;
Digital Transformation;
India
Hill, Linda A., and Emily Tedards. "Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A)." Harvard Business School Case 421-015, July 2020. (Revised January 2021.)
- July 2020 (Revised January 2021)
- Case
Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2005, Vineet Nayar, the former CEO and Vice Chairman of HCL Technologies, and his wife, Anupama Nayar, committed $100 million of their personal wealth to found Sampark Foundation—a grant-making philanthropy with a mission to transform learning outcomes for 20...
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Keywords:
Organizational Behavior;
Organizational Alignment;
Culture Change;
Digital;
Innovation;
Experimentation;
Metrics;
Education Reform;
Non-profit;
Frugal Innovation;
Scale;
Ecosystem;
Government;
Education;
Social Enterprise;
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Alignment;
Innovation Leadership;
Nonprofit Organizations;
Growth and Development Strategy;
Information Technology;
Digital Transformation;
India
Hill, Linda A., and Emily Tedards. "Vineet Nayar and Sampark Foundation: Frugal Innovation at Scale (A) (Abridged)." Harvard Business School Case 421-021, July 2020. (Revised January 2021.)
- June 2000 (Revised October 2017)
- Case
IDEO
By: Stefan Thomke and Ashok Nimgade
Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A...
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- November 1980 (Revised August 1986)
- Case
Progressive Corp.'s Divisionalization Decision (A)
By: Robert G. Eccles Jr.
Describes a company that is considering whether to establish an experimental division as a relatively independent profit center under a general manager. Data relevant to this decision include the company's strategy, markets, products, current structure, size, and the...
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Keywords:
Business Divisions;
Decision Making;
Data and Data Sets;
Managerial Roles;
Organizational Design;
Situation or Environment
Eccles, Robert G., Jr. "Progressive Corp.'s Divisionalization Decision (A)." Harvard Business School Case 481-067, November 1980. (Revised August 1986.)
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
seed the concept more broadly.” But Ana Frony reminded us to “never forget that even trainees must have some intuition and poetry to develop a hypotheses and design an experiment.” Nick C raised the question of just how far the practice...
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- October 1996 (Revised April 1997)
- Case
Team New Zealand (A)
By: Marco Iansiti and Alan D. MacCormack
The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach...
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Keywords:
Product Design;
Design;
Product Development;
Sports;
Ship Transportation;
Research and Development;
Situation or Environment;
Decisions;
Sports Industry;
New Zealand
Iansiti, Marco, and Alan D. MacCormack. "Team New Zealand (A)." Harvard Business School Case 697-040, October 1996. (Revised April 1997.)