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- Faculty Publications (23)
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- All HBS Web (73)
- Faculty Publications (23)
- 01 Dec 2015
- News
Complements to the Case Method
Coleman Professor of Financial Management. “We are surprised by how teams come in and say we talked to the CEO,” laughs Cohen. One of the key lessons in Cohen and Malloy’s field course, Stock Pitching, is that the market is almost always...
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- 10 Aug 2021
- Blog Post
Meet the Health & Wellness Club
that the market will continue to grow in leaps and bounds in the coming years. We hope to serve as a conduit for business school students and partners looking to create positive change in the industry in the years ahead. Opportunities for...
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- 01 Dec 2008
- News
Designing Change
associate Emily Stecker dig deep into the rebranding of a company founded in 1934 that, by the 1980s, was rapidly losing market share and was often equated in the popular mind with anything generic or bland, despite its impressive catalog...
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Julia Hanna
- 01 Sep 2016
- News
Offshore Learning
multiyear, experiential learning program for urban middle schoolers. “We’re building partnerships with Boston public schools to bring students in grades five through eight out to the island for hands-on science education,” said Pearson,...
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- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their...
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- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
to pay as much as four." By December 2017, Cynthia had "let go of everything but brand-sponsored events," and in January 2018, she went all in with her new concept: experiential marketing for...
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- 04 Sep 2019
- News
Action Plan: A New ’Cue
marketing strategies and consumer activations around those three pillars, like ‘Back of the House Sessions,’ where we have musicians come in and record.” Be flexible. “On the restaurant side, we have three different models: an View Details
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April White
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual around yoga offers View Details
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Deborah Halber
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
value than e-commerce, such as immediacy, curated selection, or allowing touch and feel of non-digital experiential goods. Thinking of online shopping as a compliment and an opportunity, rather than as a substitute and a threat to offline...
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- 01 Mar 2016
- News
Case Study: Paper Chase
customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details
- 04 Dec 2007
- First Look
First Look: December 4, 2007
a platform-based market socially efficient? We analyze a dynamic model where an entrant with superior quality competes with an incumbent platform, and examine long-run market outcomes. We find that the...
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Martha Lagace
- 01 Jun 2010
- News
Rethinking the MBA
were a time for institutions to reconsider their goals and direction, it is now. There is, for example, a growing social perception that the MBA degree needs to do more around the roles and responsibilities of business and business leaders. We need to teach students...
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- 01 Oct 1999
- News
Four Promoted to Full Professor
Clayton M. Christensen has a joint appointment in the Technology and Operations Management and General Management units. His research focuses on the management of technological innovation, developing organizational capabilities, and finding new View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Working PapersFixing Market Failures or Fixing Elections? Agricultural Credit in India Authors:Shawn A. Cole Abstract This paper integrates theories of political budget cycles with theories of tactical electoral redistribution to test...
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Martha Lagace
- 01 Dec 2011
- News
Reimagining the MBA
emerged was an awareness that HBS could do more in three areas: leadership development, globalization, and experiential learning. Afterward, Dean Jay Light formed faculty committees to identify ways HBS might uniquely address these areas....
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- Web
Supplemental Financial Information - Financial Report 2018
annually. The model continued to gain market traction in fiscal 2018. Paid circulation grew nearly 5 percent to 320,000—the highest since publication began more than a century ago—driven by increased renewals and subscriber engagement....
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- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve gotten used to as consumers....
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- 16 Dec 2002
- Lessons from the Classroom
Marrying Distance and Classroom Education
looking through the organs which surely does impart a certain amount of understanding and knowledge that you really wouldn't get any other way. So, there are some things that technology is going to enable us to do that we won't be able to do any other way. And to the...
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by Sean Silverthorne
- 01 Apr 1996
- News
Technology for Learning's Sake
innovation, a more subtle transformation is taking place as well. "We're beginning to redefine how field-based, experiential learning will operate in the 21st century," states Dean Clark. "Recent advances in IT have opened a new world of...
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by Deborah Blagg; photo by David Zadig
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books Pilgrimage to the Museum: Man’s Search for God Through Art and Time By Stephen Auth (MBA 1985) Sophia Institute Press In Pilgrimage to the Museum, author-curator Stephen Auth takes you on a colorful journey through the history of...
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