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- All HBS Web (211)
- Faculty Publications (59)
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- 08 Nov 2018
- Working Paper Summaries
When Harry Fired Sally: The Double Standard in Punishing Misconduct
- 30 Aug 2011
- First Look
First Look: August 30
311-118 Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an...
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Sean Silverthorne
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
"Marketing Analytics";
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analytics;
Data Analysis;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Targeting;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Algorithmic Bias;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea...
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Keywords:
Algorithm Bias;
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analysis;
Data Analytics;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
United States
- November 2007
- Case
Differences at Work: Jason (A)
By: Sandra J. Sucher and Rachel Gordon
Jason is a member of his firm's recruiting team, which has a mandate to create a more diverse workforce. When the group decides to interview a candidate based on the candidate's race, Jason wonders whether they made the right decision and how, in general, diversity...
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Jason (A)." Harvard Business School Case 408-016, November 2007.
- July 2016 (Revised June 2019)
- Case
Hamilton: An American Musical
By: Anita Elberse and Jennifer Schoppe
In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton....
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Keywords:
Entertainment;
Creative Industries;
Performing Arts;
(General) Management;
Blockbusters;
Non-profit;
Theater Entertainment;
Strategy;
Risk Management;
Nonprofit Organizations;
Arts;
Creativity;
Product Launch;
Product Development;
Marketing;
Entertainment and Recreation Industry;
United States
Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
- 25 Oct 2016
- First Look
October 25, 2016
diverse cultures, their moral compass may lose some of its precision. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51756 forthcoming Marketing Science Why Outlet Stores Exist: Averting Cannibalization in Product Line...
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Sean Silverthorne
- 19 Sep 2018
- Working Paper Summaries
From Immigrants to Americans: Race and Assimilation During the Great Migration
- March 2022 (Revised April 2023)
- Case
Pittsburgh: A Successful City?
Pittsburgh, PA, was once the crown jewel of American heavy industry. During the 19th and 20th centuries, the city was an undisputed leader in steel production, boasting some of the largest companies and wealthiest individuals in the world. Its abundance of...
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Keywords:
Economic And Social Disparities;
Economic Development;
Local Economic Development;
Contextual Intelligence;
Contextual Knowledge;
Context;
City Growth;
City Innovation;
City Leadership;
Pittsburgh;
Local Government;
Local Stakeholders;
Business And Community;
Business And Community Relations;
Community Engagement;
Community Relations;
Cross-sector Collaboration;
Innovation;
Innovation Economy;
Innovation Clusters;
Innovation Ecosystems;
Shared Prosperity;
Equality Of Opportunity;
Equity;
Inclusion;
Business And Government;
Business & Government Relations;
Business And Government Relations;
Business And Society;
Neighborhoods;
Race And Ethnicity;
Innovation & Entrepreneurship;
Diversity;
Ethnicity;
Race;
Household;
Income;
Economic Growth;
Economic Sectors;
Economics;
Local Range;
Urban Development;
Urban Scope;
City;
Cross-Cultural and Cross-Border Issues;
Government and Politics;
Government Administration;
Growth and Development;
History;
Leadership;
Goals and Objectives;
Philanthropy and Charitable Giving;
Society;
Civil Society or Community;
Culture;
Human Needs;
Public Opinion;
Public Sector;
Social Issues;
Poverty;
Equality and Inequality;
Manufacturing Industry;
Steel Industry;
Education Industry;
Medical Devices and Supplies Industry;
Technology Industry;
United States;
Pittsburgh;
Pennsylvania
Mills, Karen, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck, and Zeke Gillman. "Pittsburgh: A Successful City?" Harvard Business School Case 322-080, March 2022. (Revised April 2023.)
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
Google CEO Sundar Pichai. Credit: Steven Zimmerman/Wikipedia Commons Google software engineer James Damore’s ten-page manifesto excoriating his employer for its diversity initiatives incited a major controversy in August about...
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by Bill George
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
overseas, while Chinese innovations rarely made it out of China. Interestingly, growth in applications varies by IP tool, with industrial designs experiencing the most growth. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52174 View Details
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Carmen Nobel
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
Diversity and Firm Performance By: Zhang, Letian Abstract—How does a firm’s gender diversity affect its performance? Existing work has shown conflicting evidence—some finding a positive effect of gender...
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Dina Gerdeman
- December 2004 (Revised August 2005)
- Case
Managing a Public Image: Sophie Chen
By: Robin J. Ely and Ingrid Vargas
Sophie Chen, an Asian-American MBA student at Harvard Business School, describes a professional situation in which she was unable to mentor a junior person effectively because she disapproved of the way her Asian-American mentee conformed to an ethnic stereotype....
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Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Sophie Chen." Harvard Business School Case 405-052, December 2004. (Revised August 2005.)
- 28 Aug 2012
- Working Paper Summaries
Channels of Influence
- November 2007
- Case
Differences at Work: Sam (A)
By: Sandra J. Sucher and Rachel Gordon
In Differences at Work: Sam (A) HBS Case No. 9-408-021 Sam is one of the few minorities working at his company at the analyst level. He refuses a request from Human Resources to fill the “Asian spot” in his firm's diversity video.
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Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Sam (A)." Harvard Business School Case 408-021, November 2007.
- 07 Aug 2012
- First Look
First Look: August 7
Creativity: The Superadditive Benefits of Multicultural Experience for Collective Creativity in Culturally Diverse Teams Authors:Carmit Tadmor, Patricia Satterstrom, Sujin Jang, and Jeffrey Polzer Publication:Journal of Cross-Cultural...
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Keywords:
Sean Silverthorne
- 06 Aug 2007
- Research & Ideas
High Hills, Deep Poverty: Explaining Civil War in Nepal
whether ethnically diverse countries have a greater risk of civil war. Scholars have argued it both ways. Some say that if a society is very diverse it is very hard to...
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by Martha Lagace
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
headquarters maximize an organization's overall revenues by efficiently (and effectively) monitoring the desires of consumers representing a wide range of ethnicities and income levels, large families and singletons? Much has been written...
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- September 2024
- Case
The Health Equity Accelerator at Boston Medical Center
By: Susanna Gallani, Mary Witkowski and Katie Sonnefeldt
This case describes how Boston Medical Center, a hospital and safety net organization, changed its strategic approach to health equity after realizing that previous efforts were not sufficient to address the health disparities among their patients. In 2021, the Health...
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Keywords:
Health Care and Treatment;
Health Disorders;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Adaptation;
Business Strategy;
Mission and Purpose;
Decisions;
Organizational Change and Adaptation;
Organizational Structure;
Diversity;
Race;
Ethnicity;
Urban Scope;
Local Range;
Health Industry;
Boston
Gallani, Susanna, Mary Witkowski, and Katie Sonnefeldt. "The Health Equity Accelerator at Boston Medical Center." Harvard Business School Case 125-039, September 2024.
- 23 Dec 2008
- First Look
First Look: December 23, 2008
they experienced from growth prior to the 1960s. Download the working paper from SSRN ($5): http://papers.nber.org/papers/w14539 The Supply Side of Innovation: H-1B Visa Reforms and U.S. Ethnic Invention Authors:William R. Kerr and...
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Keywords:
Martha Lagace