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- News (9)
- Research (37)
- Multimedia (1)
- Faculty Publications (13)
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- 28 Oct 2008
- First Look
First Look: October 28, 2008
the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by...
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Martha Lagace
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Trottenberg with Davis W. Pratt, December 1966. When the 1934 NAAI and Photographic Illustrators, Inc. exhibition opened in the mezzanine gallery at 30 Rockefeller Center and visitors gazed upon advertisements for Lucky Strike cigarettes or View Details
- 01 Dec 2012
- News
From Where We Stand
what would make people join our clubs and buy our products. Plus, it became fashionable to promote women, and there I was with my HBS MBA. Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City,...
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- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
relies on Costco as a distributional partner, which adds credibility as well as helps to the brand without overspending on advertising. A logistics system allows Vizio to import televisions from a manufacturer in China in just-in-time View Details
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by Martha Lagace