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Show Results For
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All HBS Web
(1,783)
- People (6)
- News (593)
- Research (872)
- Events (3)
- Multimedia (7)
- Faculty Publications (132)
- Program
Designing and Executing Corporate Revitalization
transformation. If your company is at an inflection point, how do you proceed? Will your business be held back by old ways of thinking or is it willing to embrace new frontiers? Will your company be static and hesitant in the face of a...
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- September 2013
- Case
PadFone vs. FonePad
By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of...
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Keywords:
Mobile Phones;
Smartphone;
Tablet Computer;
Android;
Recombination;
Design Thinking;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Information Technology Industry;
Computer Industry;
Communications Industry;
Technology Industry;
Asia;
Taiwan;
Europe;
United States
Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
- January – February 2011
- Article
How to Design a Winning Business Model
By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone...
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Keywords:
Business Model;
Design;
Strength and Weakness;
Competitive Strategy;
Competitive Advantage
Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
- September 2015 (Revised March 2017)
- Technical Note
FIELD Global Immersion: Developing Customer Empathy
By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of...
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- 01 Oct 2002
- News
Thinking Outside the Centerfold
“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social...
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- January 2014
- Technical Note
Learning From Extreme Consumers
By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary...
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Keywords:
Market Research;
Ethnography;
Design Thinking;
Innovation;
New Product Development;
Research;
Marketing;
Consumer Behavior;
Innovation and Invention
Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
- March 2023
- Supplement
Deepa Bachu (B): Insights and Experiments at Pensaar Design
By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The...
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Keywords:
Buildings and Facilities;
Design;
Training;
Working Conditions;
Business or Company Management;
Production;
Business Processes;
Corporate Social Responsibility and Impact;
Outcome or Result;
Performance Improvement;
Programs;
Business and Stakeholder Relations;
Groups and Teams;
Labor and Management Relations;
Rank and Position;
Safety;
Attitudes;
Behavior;
Motivation and Incentives;
Trust;
Well-being;
Consulting Industry;
Pulp and Paper Industry;
Manufacturing Industry;
India
Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (B): Insights and Experiments at Pensaar Design." Harvard Business School Supplement 923-034, March 2023.
- 17 Nov 2011
- Sharpening Your Skills
Sharpening Your Skills: Organizational Design
Questions To Be Answered: What are the best techniques for fostering innovation in multicultural teams? I want my functional experts to influence high-level strategy. How can managers get the best thinking out of support staff? What role...
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Keywords:
Re: Ranjay Gulati & Raffaella Sadun
- 06 Dec 2012
- News
New Thinking on Healthcare Reform
Tim Brown, president and CEO of the design firm IDEO. Christensen then drew a parallel between the evolution of the computer industry and what is slowly taking place in healthcare. Initially, people had to take their problems to the sites...
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- 08 Dec 2008
- Research & Ideas
Thinking Twice About Supply-Chain Layoffs
one-standard-deviation increase in store labor brought about a 10 percent increase in profit margin. These findings ran contrary to the thinking of store managers that Ton interviewed. They consistently identified service quality as a top...
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- 2007
- Working Paper
Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies
By: Andrei Hagiu
Multi-sided platforms (MSPs), which bring together two or more interdependent groups of customers, have recently risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework which aims to organize academic and...
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Keywords:
Multi-Sided Platforms
Hagiu, Andrei. "Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies." Harvard Business School Working Paper, No. 07-094, May 2007.
- 21 Jun 2007
- Working Paper Summaries
Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies
- 20 Apr 2011
- Research & Ideas
Blind Spots: We’re Not as Ethical as We Think
Think back to recent events when people making unethical decisions grabbed the headlines. How did auditors approve the books of Enron and Lehman Brothers? How did feeder funds sell Bernard Madoff's invesments? We would never act as they...
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Keywords:
by Sean Silverthorne
- November 2004 (Revised June 2005)
- Background Note
Designing Products and Processes: Aligning Hierarchical Problem Levels with Problem-Solving Team Forms
All complex systems have four distinct hierarchical design levels: system objectives, architecture, interfaces, and components. Each level has a distinct design question associated with it. Distinguishing among these levels and understanding the questions associated...
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Spear, Steven J. "Designing Products and Processes: Aligning Hierarchical Problem Levels with Problem-Solving Team Forms." Harvard Business School Background Note 605-039, November 2004. (Revised June 2005.)
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
Airbnb hosts of Asian descent had significantly fewer stays early in the COVID-19 pandemic—and the design of the travel site may have inadvertently enabled discrimination that shut Asians out, says new research by Harvard Business...
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- 11 Oct 2017
- Blog Post
Designing Internship Projects for Greater Impact
We need to think of ways interns can watch operations and do research, but not get stuck in the day to day.” She sets firm limits: “No projects that take a long time to implement, or that rely on local knowledge to get done.” For each...
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Keywords:
Entrepreneurship
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
possibly going to change their attitudes about what they think their lives can be." Yet Harris doesn't wait for residents to come to him. Instead, he has reached out to inner city business owners, helping them write competitive...
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Keywords:
by Dina Gerdeman
- 01 May 2019
- Blog Post
Viewpoints: Synthetic Thinking with a Humble Mindset
Last week, all the first-year (RC) students completed “Viewpoints,” a day designed to expose us to current issues at the intersection of business and society taught by more than 20 HBS faculty members. We explored a variety of topics,...
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- 08 Jul 2015
- What Do You Think?
Do Americans Work Too Much and Think About Work Too Little?
Streeters, although comparable productivity measurements among financial service firms are hard to come up with. Good work design doesn't rely on overtime. In fact, it is just the reverse. Best places to work often provide paid time for...
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- 2004
- Working Paper
Thinking About Technology: Applying a Cognitive Lens to Technical Change
We apply a cognitive lens to understanding technology trajectories across the life cycle by developing a coevolutionary model of technological frames and technology. Applying that model to each stage of the technology life cycle, we identify conditions under which a...
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Kaplan, Sarah, and Mary Tripsas. "Thinking About Technology: Applying a Cognitive Lens to Technical Change." Harvard Business School Working Paper, No. 04-039, January 2004. (Revised September 2006, August 2007, April 2008.)