Publications

September 2016 (Revised January 2017)
Case

SOHO China: Transformation in Progress

By: Charles F. Wu

In 2016, against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of its new “build-to-hold” strategy. Founded... View Details

Keywords: China; REIT; Real Estate; Shared Office; Coworking; Public Company; NAV; Macroeconomics; Going Public; Transition; Growth and Development Strategy; Real Estate Industry; China

March 2004 (Revised June 2006)
Case

Journey to Sakhalin: Royal Dutch/Shell in Russia (A)

By: Rawi E. Abdelal

Operations of Royal Dutch/Shell in Russia included a strategic alliance with Gazprom, the country's natural gas monopoly, the development of the Salym oil fields in Siberia, and a small retail refilling network in St. Petersburg. Focuses on the Sakhalin II project.... View Details

Keywords: Decision Making; Energy Generation; Foreign Direct Investment; Lawfulness; Agreements and Arrangements; Alliances; Business and Government Relations; Energy Industry; Russia

February 2024
Case

FIGS: Scrubbing the Status Quo

By: Jeffrey F. Rayport and Nicole Tempest Keller

In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million... View Details

Keywords: Marketing Channels; Corporate Strategy; Business Growth and Maturation; Business Model; Decision Choices and Conditions; Competitive Strategy; Expansion; Apparel and Accessories Industry; Fashion Industry; United States; California; Los Angeles; Europe; Canada

06 Feb 2014
News

America’s Education System at a Crossroads: New Research and Insights on Business-Educator Partnerships in PK-12 Education

October 2017
Case

Shift Technologies, Inc.

By: Thomas Eisenmann and Nicole Tempest Keller

In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details

Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Retail Industry; United States

21 Jul 2021
News

The Case for Scheduling Everything

2016
Working Paper

Diversified Business Groups in the West: History and Theory

By: Asli M. Colpan and Takashi Hikino

This working paper examines the historical origins, evolutionary paths, and long-term resilience of diversified business groups in contemporary developed economies of Western Europe, North America, and Oceania. It aims to come up with a new theoretical understanding of... View Details

Keywords: History; Diversification; Business Divisions; Theory; Oceania; North America; Europe

SSRN

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December 2001
Background Note

A Note on Critical Moments in Negotiation

By: Michael A. Wheeler and Gillian Morris

This case provides an introduction to the wide field of literature that addresses the presence of critical moments--moments that fundamentally can change the negotiation. Critical moments have been examined by a range of theorists and scientists, from mathematicians to... View Details

Keywords: Negotiation Tactics; Decision Choices and Conditions; Change; Negotiation Process; Body of Literature

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January–February 2023
Article

Data-Driven COVID-19 Vaccine Development for Janssen

By: Dimitris Bertsimas, Michael Lingzhi Li, Xinggang Liu, Jennings Xu and Najat Khan

The COVID-19 pandemic has spurred extensive vaccine research worldwide. One crucial part of vaccine development is the phase III clinical trial that assesses the vaccine for safety and efficacy in the prevention of COVID-19. In this work, we enumerate the first... View Details

Keywords: COVID-19; Health Testing and Trials; Forecasting and Prediction; AI and Machine Learning; Research; Pharmaceutical Industry

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2007
Working Paper

The Ethical Mirage: A Temporal Explanation as to Why We Aren't as Ethical as We Think We Are

By: Ann E. Tenbrunsel, Kristina A. Diekmann, Kimberly A. Wade-Benzoni and Max H. Bazerman

This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and evaluation is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details

Keywords: Forecasting and Prediction; Ethics; Behavior; Cognition and Thinking; Perception; Prejudice and Bias

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January 2021 (Revised May 2023)
Case

Pearson: Efficacy 2.0

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber

Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details

Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry

06 Dec 2011
First Look

First Look: Dec. 6

Matter Authors:Rosabeth M. Kanter Publication:Alabama Law Review (2011) Abstract The "rational person" standard, based on assumptions of economic self-interest, has long prevailed in legal reasoning. But understanding of View Details

Keywords: Sean Silverthorne

Web

Capstone | MBA

that will advance new drug discoveries and therapeutics with those equally passionate about changing the business of healthcare for the better. 2. The practicalities of business decisions meet the practicalities of hard science. Students... View Details

April 2002
Case

In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok

Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details

Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry

February 2013 (Revised March 2013)
Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry

2010
Article

The Ethical Mirage: A Temporal Explanation as to Why We Are Not as Ethical as We Think We Are

By: A. E. Tenbrunsel, K. Diekmann, K A. Wade-Benzoni and Max Bazerman

This paper explores the biased perceptions that people hold of their own ethicality. We argue that the temporal trichotomy of prediction, action and recollection is central to these misperceptions: People predict that they will behave more ethically than they actually... View Details

Keywords: Forecasting and Prediction; Values and Beliefs; Framework; Research; Behavior; Cognition and Thinking; Perception; Prejudice and Bias