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(244)
- News (46)
- Research (163)
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- Multimedia (3)
- Faculty Publications (157)
Show Results For
- All HBS Web
(244)
- News (46)
- Research (163)
- Events (1)
- Multimedia (3)
- Faculty Publications (157)
- Research Summary
Building Capabilities in Professional Service Firms
One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients. Long-term success in a professional service firm requires obtaining and developing the right... View Details
- Web
Marketing - Doctoral
Das Narayandas Seth Neel Michael I. Norton Elie Ofek Elisabeth C. Paulson V. Kasturi Rangan Maria P. Roche Raffaella Sadun George Serafeim Sara McKinley Torti Isamar Troncoso Jeremy Yang Dennis A. Yao David... View Details
- Web
Faculty & Research
With Disappointment." The Atlantic (November 7, 2024). More Publications In The News 13 Nov 2024 Times of India Experience as a Case Study: Harvard’s Professor Narayandas on Teaching and Shaping Business Leaders Re: View Details
- Web
Marketing Faculty - Faculty & Research
Professor of Business Administration Sunil Gupta Edward W. Carter Professor of Business Administration Ayelet Israeli Marvin Bower Associate Professor Michael T. Moynihan Lecturer of Business Administration Das View Details
- Web
Faculty & Research - MBA
Activities Global Research Activities Africa Asia-Pacific California Europe Japan Latin America Middle East & North Africa South Asia In the News Experience as a Case Study: Harvard’s Professor Narayandas on Teaching and Shaping Business... View Details
- Web
Marketing - Faculty & Research
experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a... View Details
- Web
For Alumni - Doctoral
Bulletin Submit Class Notes Faculty In The News Experience as a Case Study: Harvard’s Professor Narayandas on Teaching and Shaping Business Leaders Re: Das Narayandas 13 NOV... View Details
- Web
Marketing Awards & Honors - Faculty & Research
Scholar and Mentor from the American Marketing Association Foundation. Das Narayandas : Winner of the 2024 Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS... View Details
- Web
Faculty & Research - Race, Gender & Equity
Groysberg Janice H. Hammond Nien-he Hsieh Jon M. Jachimowicz Summer R. Jackson Rosabeth M. Kanter Rembrand M. Koning Anthony Mayo Kathleen L. McGinn Kristin W. Mugford Kyle R. Myers Das Narayandas Michael I.... View Details
- Web
People - Advancing Racial Equity
Behavior and Course Head / LEAD Andy Zelleke Faculty / General Management Workstreams Anti-Racism Education and Research: Curriculum Leaders: Robin Greenwood and Carin Knoop Anti-Racism Education and Research: Research and Dissemination Leaders : Robin Ely and View Details
- Web
Faculty & Research - Leadership
Michael W. Toffel Technology and Operations Management 16 results Das Narayandas Marketing 16 results Jay W. Lorsch 15 results Initiatives focus on societal challenges that are too complex for any one... View Details
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- Web
Faculty - Creating Emerging Markets
Online Research Interests : balanced scorecard , boards of directors , customer profitability analysis , incentives , inter-organizational control Interviews Narayanan Vaghul Hemendra Kothari Y.V. Reddy Mallika Sarabhai Abbas Akbarally Merrill J. Fernando M.V. Subbiah... View Details
- May 1996 (Revised March 1998)
- Case
SaleSoft, Inc. (A)
By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details
Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry
Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
- January 2017 (Revised May 2019)
- Case
Paytm: Building a Payments Network
By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
By January 2017, Paytm, a mobile payments company that started in 2010, became India’s largest mobile payments platform with over 142 million users and $5 billion valuation. Could Paytm become a $100 billion company its founder Vijay Shekhar Sharma envisioned it be? View Details
Keywords: Mobile Payments; Ecommerce; Mobile App; India; Entrepreneurship; Expansion; Service Operations; Mobile and Wireless Technology; E-commerce; Service Industry; India
Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Paytm: Building a Payments Network." Harvard Business School Case 517-091, January 2017. (Revised May 2019.)
- August 2022 (Revised October 2023)
- Case
Bajaj Finance: Building an Omnipresent Financial Services Firm
By: Das Narayandas and Rachna Tahilyani
Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details
Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India
Narayandas, Das, and Rachna Tahilyani. "Bajaj Finance: Building an Omnipresent Financial Services Firm." Harvard Business School Case 523-040, August 2022. (Revised October 2023.)
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
- Web
Faculty - Race, Gender & Equity
Technology and Operations Management course. Professor Myers studies the economics of innovation. His... Das Narayandas Edsel Bryant Ford Professor of Business Administration View Details
- August 2006 (Revised February 2009)
- Case
Tanishq: Positioning to Capture the Indian Woman's Heart
By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)