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- March 2024
- Supplement
Teamworks: Tackling a Forecasting Fumble (B)
By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
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Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Valuation;
Sports Industry;
Technology Industry;
United States;
North Carolina
- March 2024 (Revised May 2024)
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party...
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Keywords:
AI and Machine Learning;
Technology Adoption;
Business Strategy;
Digital Marketing;
Price;
Product;
Business or Company Management;
Advertising Industry
Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.)
- March 2024
- Teaching Note
CoPilot(s): Generative AI at Microsoft and GitHub
By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Teaching Note
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in...
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- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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Keywords:
Customer Relationship Management;
Analytics and Data Science;
Growth and Development Strategy;
Customer Value and Value Chain;
Retail Industry;
United States
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- March 2024
- Case
Nomad: A License to Bank
By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank...
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Keywords:
Mergers and Acquisitions;
Business Startups;
Customer Satisfaction;
Decision Making;
Entrepreneurship;
Banks and Banking;
Initial Public Offering;
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Marketing Strategy;
Product Launch;
Organizational Culture;
Going Public;
Ownership Stake;
Innovation and Invention;
Strategic Planning;
Business and Government Relations;
Business and Stakeholder Relations;
Risk and Uncertainty;
Business Strategy;
Competitive Advantage;
Corporate Strategy;
Diversification;
Expansion;
Vertical Integration;
Leadership;
Law;
Banking Industry;
Technology Industry;
Service Industry;
Brazil;
United States;
North America;
Latin America
- March 7, 2024
- Article
Integrating Digital Tools into Every Stage of Your Sales Strategy
By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that...
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Keywords:
Sales Management;
Digital Tools;
Sales;
Marketing Channels;
Technology Adoption;
Brands and Branding
Cespedes, Frank V., and Georg Krentzel. "Integrating Digital Tools into Every Stage of Your Sales Strategy." Harvard Business Review (website) (March 7, 2024).
- March 2024 (Revised April 2024)
- Case
'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners
By: Rosabeth M. Kanter and Jacob A. Small
Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case covers the rationale for electric...
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Keywords:
Climate Change;
Leadership;
Growth Management;
Supply Chain;
Business and Stakeholder Relations;
Innovation Leadership;
Transportation Industry;
United States;
Canada
Kanter, Rosabeth M., and Jacob A. Small. "'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners." Harvard Business School Case 324-107, March 2024. (Revised April 2024.)
- March 2024
- Case
Unintended Consequences of Algorithmic Personalization
By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for...
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Keywords:
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Customization and Personalization;
Technology Industry;
Retail Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
- March 2024
- Article
Being Together in Place as a Catalyst for Scientific Advance
By: Eamon Duede, Misha Teplitskiy, Karim R. Lakhani and James Evans
The COVID-19 pandemic necessitated social distancing at every level of society, including universities and research institutes, raising essential questions concerning the continuing importance of physical proximity for scientific and scholarly advance. Using customized...
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Duede, Eamon, Misha Teplitskiy, Karim R. Lakhani, and James Evans. "Being Together in Place as a Catalyst for Scientific Advance." Art. 104911. Research Policy 53, no. 2 (March 2024).
- March 2024 (Revised August 2024)
- Case
Darktrace: Scaling Cybersecurity and AI (A)
By: Jeffrey F. Rayport and Alexis Lefort
In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts....
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Keywords:
Technology;
Talent;
Scaling;
Entrepreneurship;
Cybersecurity;
Leadership;
Business Growth and Maturation;
Recruitment;
Resignation and Termination;
AI and Machine Learning;
Growth and Development Strategy;
Organizational Culture;
Going Public;
Technology Industry;
United Kingdom;
Europe;
United States
Rayport, Jeffrey F., and Alexis Lefort. "Darktrace: Scaling Cybersecurity and AI (A)." Harvard Business School Case 824-092, March 2024. (Revised August 2024.)
- February 2024
- Course Overview Note
Managing Customers for Growth
By: Eva Ascarza
Keywords:
Customer Management
Ascarza, Eva. "Managing Customers for Growth." Harvard Business School Course Overview Note 524-033, February 2024.
- February 2024
- Teaching Note
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan and C. Fritz Foley
Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a...
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- February 2024
- Case
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early...
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Keywords:
Business Growth and Maturation;
Business Model;
Business Startups;
Small Business;
Transformation;
Customer Focus and Relationships;
Decisions;
Entrepreneurship;
Venture Capital;
Financial Strategy;
AI and Machine Learning;
Digital Platforms;
Technological Innovation;
Copyright;
Management;
Growth and Development;
Market Timing;
Ownership;
Risk and Uncertainty;
Competition;
Open Source Distribution;
Entrepreneurial Finance;
Computer Industry;
Europe;
Germany
Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024.
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data.
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- February 2024
- Case
Tabby: Winning Consumers' Digital Wallets
By: Eva Ascarza and Fares Khrais
Hosam Arab (MBA 2009), cofounder and CEO of Tabby, a Saudi-based fintech startup, raised its Series D funding round in October 2023, four years after its inception, valuing it as a regional unicorn. Tabby's core product, a buy-now-pay-later (BNPL) service, allowed...
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Keywords:
Business Model;
Business Startups;
Risk Management;
Competitive Strategy;
Expansion;
Financial Services Industry;
Technology Industry;
Saudi Arabia
Ascarza, Eva, and Fares Khrais. "Tabby: Winning Consumers' Digital Wallets." Harvard Business School Case 524-056, February 2024.