Publications
Publications
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- Faculty Publications (56)
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- 2011
- Teaching Note
UFIDA (B) (TN)
By: F. Warren McFarlan, Bin Yang and E. Chen
This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader,... View Details
- June 2010 (Revised September 2010)
- Case
Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
By: Lynda M. Applegate and Gabriele Piccoli
Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer... View Details
- Article
Managing Alliances with the Balanced Scorecard
By: Robert S. Kaplan, David P. Norton and Bjarne Rugelsjoen
The article addresses failures in strategic alliances and illustrates, via a detailed description of the successful strategic alliance between Solvay Pharmaceuticals Inc. and Quintiles company how the creation of a strategy map and Balanced Scorecard helps align the... View Details
- September 8, 2009
- Article
The New Governance Paradigm
By: Nathaniel Foote and Michael Beer
Boards members of failed banks in 2008 or of the many companies like Enron who were caught up in scandals are by and large honorable, well intentioned, and competent people. So what went wrong and what can be done about it. This article argues that the problem lies in... View Details
- August 2009 (Revised August 2010)
- Case
Calera Corporation
By: Joseph B. Lassiter III, Thomas J. Steenburgh and Lauren Barley
Brent Constantz, founder, CEO, and president of Calera Corporation, felt a surge of optimism as he gazed at the recently commissioned prototype flue gas processing line at Calera's R&D facility in Moss Landing, California. It was late May 2009, and Calera was an... View Details
- June 2007 (Revised February 2008)
- Case
Ericsson: Leading in Times of Change
By: Das Narayandas, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy... View Details
- September 2006 (Revised April 2007)
- Case
Medtronic Vision 2010
Describes the company's year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic... View Details
- September 2006 (Revised October 2007)
- Case
Shinsei Bank: Developing an Integrated Firm
By: Thomas J. DeLong and Masako Egawa
Tom Pedersen, newly appointed chief learning officer (CLO) of Shinsei Bank in Japan, pondered how he could facilitate development of an integrated culture and transformation of the organization. Shinsei Bank had not developed longstanding tradition or a strong... View Details
- February 2006
- Case
Bumble and bumble: Building a Successful Business in Beauty and Fashion
By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
- 2006
- Chapter
Corporate Social Entrepreneurship: A New Vision for CSR
By: James E. Austin, Dutch Leonard, Ezequiel Reficco and Jane Wei-Skillern
Keywords: Social Entrepreneurship
- April 2005 (Revised October 2007)
- Case
Candy Land: The Utopian Vision of Milton Hershey
By: Nancy F. Koehn and Erica Helms
Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details
- July 2004
- Supplement
World Vision International: The AIDS Initiative
Management discusses the organizational and governance challenges of operating a global network of partner organizations. Then key managers reflect on the decision World Vision must make on the AIDS Hope Initiative--a new strategic direction that challenges many of the... View Details
- June 2004
- Case
Aventis SA (A): Planning for a Merger
By: Joshua D. Margolis and Carin-Isabel Knoop
Eight executives at Hoechst and Rhone-Poulenc must make four crucial decisions on the eve of merging their companies to become Aventis--what would become the world's third largest pharmaceutical firm. In addition to formulating a vision and strategy, the two firms must... View Details
- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
- May 1990 (Revised July 1996)
- Case
Ingvar Kamprad and IKEA
By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
- Teaching Interest
Strategy: Building and Sustaining Competitive Advantage
By: Andy Wu
In the fight for market leadership, your company must be able to build a winning strategy—and execute it seamlessly across multiple business lines. This program prepares you to identify and exploit sources of competitive advantage and implement game-changing... View Details