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All HBS Web
(510)
- People (2)
- News (72)
- Research (190)
- Multimedia (2)
- Faculty Publications (101)
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- 15 May 2020
- News
New Menu
its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein sources could help the country realize that goal. Tyson...
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- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
Alumnae to Celebrate Official Launch of HBS Women’s Association The Harvard Business School Women’s Association (HBSWA) will host a Virtual Launch Celebration on Wednesday, June 12, to mark its official expansion as a nationwide HBS alumnae Shared Interest Group (SIG)....
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Margie Kelley
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and most challenging parts of...
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- 01 Jun 2011
- News
Alumni Books
find the right opportunities; how to package yourself to make sure you secure an interview; how important preparation is for an interview so that you are relaxed and give a great performance; how to show your passion and ask the perfect...
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- 01 Mar 2010
- News
Eric Schiffer
product that didn’t do well, or it could be something that the new product replaced. Or maybe it’s just a package or labeling change. These special buys, or closeouts, are about 50 percent of our products. Around 95 percent of what we buy...
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- 01 Mar 2009
- News
Damon Silvers
economic stagnation of the middle class? The labor movement supports the agenda that Barack Obama has skillfully outlined for revitalizing our economy and rebuilding the middle class. First, we have to have a real economic recovery View Details
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
diagnose the problem and treat it. The rescue bill calls for the government to auction banks’ distressed mortgage assets to “try to restore the price discovery process so we can figure out what these things are actually worth.” Light challenged the description of the...
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- 01 Mar 2006
- News
Drive-In Nation
has held that sheer corporate size could ensure industry dominance. Toyota, shunning these approaches, took advantage of this Detroit “blind spot.” While less generous in its compensation packages for workers, Toyota “strives to use its...
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- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the View Details
- 01 Jun 2020
- News
Meal Plan
consumed outside of the home, we felt it was critical to continue to operate—our restaurants serve 4.3 million meals a day on average. With so many of our locations already set up for drive-in, drive-through, and takeout, about 97 percent...
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- 01 Mar 2006
- News
The Producers
can rack up U.S. box office receipts of just over $380 million (not including consumer product tie-ins), and unexpected hits like Mel Gibson’s The Passion of the Christ grossed $370 million in 2004, earning a respectable third-place...
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- 01 Apr 2000
- News
Getting the Message
for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees, describing the Internet as a multidimensional "total...
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Susan Young
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
that says older consumer. But it turns out, over 55 and older is the consumer who most often buys a BMW. And they realize that they needed accommodations to make it easier for an older driver, such as bigger dials, font, color contrast,...
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- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get. Hearing what consumers had to say...
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- 21 Nov 2017
- News
Alumni Peer into the Future of Energy
“Some of the other big megatrends are AI and autonomous cars, and how they will affect the transportation sector. We also have drones, and when we’re delivering packages and using drones instead of trucks on the highway, it’s really going...
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- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that...
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- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
for the very first time in this part of the world. And it was very important for us to start our beta, which we launched out of Dubai, with a consumer base that knew what we're talking about. And therefore we purposefully—actually,...
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- 09 Dec 2021
- News
Higher Returns
practices and sustainable products. They're the ones checking the packaging and labeling to ensure that there is a positive social and environmental impact message as well, specifically on consumer products....
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- 01 Dec 1996
- News
Starting Up and Starting Over
World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details