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- All HBS Web (59)
- Faculty Publications (33)
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- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
100 product categories and found a few interesting things. Over the 15-year period that ended in 2019, right before the pandemic, prices for these products increased by only 2 percent (in real terms). So a box of cereal that used to be... View Details
- 01 Aug 1998
- News
High Honors
Company and Post Cereals Last September, Ann Fudge took a sledgehammer to a boarded-up brownstone in Harlem. The building was slated to come down as part of an affordable-housing campaign - one hundred new homes in one hundred weeks for... View Details
Charles W. Post
Having been inspired by a drink served at the Kellogg brothers’ sanitarium, Post developed an entire line of grain-based products including such famous cereal brands as Grape Nuts and Bran Flakes. Post played a pivotal role in the... View Details
Keywords: Food & Tobacco
Marjorie M. Post
Under Marjorie’s leadership, Postum Cereal was expanded through acquisitions, which enabled her to take the company public. The company was eventually reorganized to form the General Foods Corporation, which remains one of the largest... View Details
Keywords: Food & Tobacco
Watson H. Vanderploeg
Vanderploeg continued Kellogg’s impressive growth. Under his leadership, he grew sales six-fold from $34 million to over $200 million and quadrupled earnings. He was devoted to international expansion (opening new plants in Australia and Great Britain) and was... View Details
Keywords: Food & Tobacco
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative... View Details
Keywords: Food & Tobacco
John Stuart
Having started in the cereal business as a sweeper at Quaker Oats, Stuart always paid attention to details and to the efficiency with which his father managed the company. His first major task at Quaker Oats was to create a more effective... View Details
Keywords: Food & Tobacco
Stephen W. Sanger
company to the top spot in cereal sales, outpacing rival Kellogg’s for the first time since 1906. In 2001, Sanger led the merger of General Mills and Pillsbury to create one of the largest food companies in the world. In the process, he... View Details
Keywords: Food & Tobacco
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
Robert Austin, Richard Nolan, and Shannon O'Donnell Jim Barton barely reacted when the doorbell rang. Immersed in content streaming to a tablet propped up behind his cereal bowl, he waved an empty spoon past one ear, as if pushing away a... View Details
- 01 Sep 2003
- News
Patrick Moreton
in many other areas? If you go down your supermarket’s cereal aisle, you’ll see there are three companies that basically dictate what types of cereal you can have for breakfast. You’ll also see that there’s... View Details
- 01 Mar 2015
- News
In My Humble Opinion: Leonard Dick (MBA 1990)
write for on The Good Wife: The title character, Alicia. “Because Julianna Margulies could read the back of a cereal box and make it compelling. The beauty of it is that you tend to write less dialogue instead of more, because Julianna... View Details
- 01 Feb 1998
- News
Not Your Typical Business Conference
Maxwell House Coffee and Post Cereals president Ann M. Fudge (MBA '77), to a dinner organized by Beatrice ("Bunny") Ellerin (MBA '95), the day's events generated an energy that allowed speakers and participants alike to dispense with... View Details
- 13 May 2014
- First Look
First Look: May 13
http://hbr.org/product/fei-cheng-wu-rao/an/414056-PDF-ENG Harvard Business School Case 712-463 Sweet Deal-Industry Self-Regulation of Breakfast Cereal Advertising to Children In response to growing concern about childhood obesity, in... View Details
Keywords: Sean Silverthorne
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
adding more and more variety to your cereal offerings. Finally, there may be tremendous competitive pressure to expand your assortment. If your competition comes out with new sizes or flavors, you feel you have to keep pace. The end... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
box of cereal to a flat-screen TV. For every product, the researchers write, "the trend was such that willingness to buy was higher for the low-pay-ratio retailer." A Potential Downside? Still, the researchers wondered if there was a... View Details
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
to package the maize. Masha's company warehouses the grain at the end of the process, commoditizes it, and sells it to food conglomerates like Nestlé, which uses it to make baby food and breakfast cereal sold in Nigeria and abroad. Babban... View Details