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- All HBS Web
(160)
- News (50)
- Research (90)
- Multimedia (6)
- Faculty Publications (54)
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- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
Andreas Haas How Does an Organization Like Boeing Coordinate Work Under Intense Competitive Pressure? Our case study on Boeing this month unfolded in real time, leading up to a second critical glitch on one... View Details
- October 2019
- Supplement
Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)." Harvard Business School Supplement 720-384, October 2019.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple
By: John A. Quelch
Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
- August 2023
- Supplement
Airbus vs. Boeing (N): Air Travel amidst COVID-19 (July 2020)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Airbus vs. Boeing (N): Air Travel amidst COVID-19 (July 2020)." Harvard Business School Supplement 724-377, August 2023.
- March 14, 2019
- Article
How Boeing Should Have Responded to the 737 Max Safety Crisis
By: Sandra J. Sucher
Sucher, Sandra J. "How Boeing Should Have Responded to the 737 Max Safety Crisis." Harvard Business Review Digital Articles (March 14, 2019).
- October 1988
- Teaching Note
Boeing 767: From Concept to Production (A) and (B), Teaching Note
By: David A. Garvin
Teaching Note for (9-688-040) and (9-688-041). View Details
Keywords: Aerospace Industry
- January 15, 2020
- Article
It's Time for Boeing's New CEO to Restore Trust by Putting People First
Kanter, Rosabeth Moss. "It's Time for Boeing's New CEO to Restore Trust by Putting People First." CNN.com (January 15, 2020).
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
the enterprise and repeatedly tried short-term fixes, all while depending too heavily on financial earnings, rather than innovation. Boeing: The world leader in aviation for 100 years, Boeing lost sight of its purpose to produce safe,... View Details
Keywords: by Bill George
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing... View Details
- January 2021
- Supplement
What Went Wrong with Boeing’s 737 Max? (B)
By: William W. George and Amram Migdal
Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing’s 737 Max jet, the model flown in both instances, was grounded by... View Details
Keywords: Ethics; Values and Beliefs; Governance; Corporate Accountability; Governance Controls; Governing Rules, Regulations, and Reforms; Leadership; Management; Business or Company Management; Crisis Management; Risk Management; Organizations; Organizational Culture; Problems and Challenges; Risk and Uncertainty; Safety; Failure; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; North America; United States
George, William W., and Amram Migdal. "What Went Wrong with Boeing’s 737 Max? (B)." Harvard Business School Supplement 321-001, January 2021.
- June 2020 (Revised October 2020)
- Case
What Went Wrong with Boeing's 737 Max?
By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
- 16 Jun 2015
- First Look
First Look: June 16, 2015
and if so, was it moving fast enough? What new sources of revenue could Ford derive from mobility solutions? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/614018-PDF-ENG Harvard Business School Case 615-048 Boeing 787:... View Details
Keywords: Sean Silverthorne
- October 2010
- Supplement
The Export-Import Bank of the United States (CW)
By: C. Fritz Foley and Matthew Johnson
In the fall of 2009, Fred Hochberg, Chairman of The Export-Import Bank of the United States (Ex-Im), and his team struggled to find a way to help finance the sale of Boeing aircraft to Emirates. Ex-Im responds to the challenges in credit market with an innovative... View Details
- 15 Apr 2016
- Working Paper Summaries
Big History, Global Corporations, Virtual Capitalism
Keywords: by Richard L. Nolan
- October 2010 (Revised November 2010)
- Case
The Export-Import Bank of the United States
By: C. Fritz Foley and Matthew Johnson
In the fall of 2009, Fred Hochberg, chairman of the Export-Import Bank of the United States (Ex-Im), and his team struggled to find a way to help finance the sale of Boeing aircraft to Emirates. Ex-Im responds to the challenges in the credit market with an innovative... View Details
Keywords: Trade; Credit; Financing and Loans; International Finance; Banking Industry; United States
Foley, C. Fritz, and Matthew Johnson. "The Export-Import Bank of the United States." Harvard Business School Case 211-032, October 2010. (Revised November 2010.)
- January 22, 2020
- Article
Making Honest Conversations the Norm
By: Michael Beer
Much admired companies like Boeing and Wells Fargo sacrifice their competitive advantage. Some make huge ethical blunders. As a result, shareholders suffer huge losses in value while employees, customers, and society lose trust and confidence in the institution. Based... View Details
Keywords: Honesty; Interpersonal Communication; Framework; Organizational Culture; Trust; Performance Effectiveness
Beer, Michael. "Making Honest Conversations the Norm." ChangeThis (blog) (January 22, 2020).
- Article
Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
- 24 Jan 2024
- Op-Ed
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago
discovered on other MAX 9s, the Federal Aviation Administration (FAA) grounded the planes and opened an investigation into whether MAX is safe to fly, accompanied by a stern warning, saying, “This incident should have never happened, and it cannot happen again.” View Details
- November 2023 (Revised May 2024)
- Case
Norse Atlantic Airways
By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
Shih, Willy. "Norse Atlantic Airways." Harvard Business School Case 624-034, November 2023. (Revised May 2024.)
- 18 Apr 2023
- Research & Ideas
The Best Person to Lead Your Company Doesn't Work There—Yet
‘cast a much wider net’ For public companies, the findings offer a fresh look at a potential pool of candidates. The authors cite Boeing CEO David Calhoun as just one prominent example. Calhoun, who became vice chairman of General... View Details