Behavioral - Publications - Faculty & Research

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior: What is the role of the social... View Details

28 Sep 2021
News

HBS Club of London: David Halpern on How to Apply Behavioural Science to Behavior

04 Dec 2018
News

Spending too much time on your phone? Behavioral science has an app for that

03 Jan 2014
News

Overcome the 8 Barriers to Confidence

Keywords: psychology; positive behavior

25 Mar 2022
News

Power Mapping

13 Jan 2015
News

Start-Ups Are Helping Consumers Make Better Health Care Purchases

Keywords: healthcare; consumer behavior; entrepreneurship; Health, Social Assistance

06 Apr 2024
News

Behavioral Scientist Michael Norton: ‘When a Tennis Player Ties Their Shoes in a Particular Way, They Feel They Can Play at Wimbledon’

31 Dec 2013
News

Make Your New Year's Resolutions Stick

Keywords: behavioral change; new year's resolutions

26 Sep 2024
News

When I Became President of KFC, Franchisees and Corporate Hated Each Other. But I Believed This Behavioral Theory Could Bring Them Back Together.

12 Jan 2015
News

Why Online Retailers Are Starting to Care About Your Feelings

Keywords: e-commerce; consumer behavior; innovation; Retail Trade

14 Oct 2015
News

When People Pay Attention to Video Ads--and Why

Keywords: video advertising; consumer behavior; Advertising, Public Relations, and Related Services; Professional Services

01 Dec 2011
News

Knowing the Score

ship’s. The treasure hunt to isolate ESPN’s actual financial picture was greatly aided by what I’d gleaned from accounting and other financial reporting classes. But perhaps the biggest benefit of all came about as the result of a course that many students... View Details

Keywords: James Andrew Miller; Organizational Behavior; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

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10 ways your parents' behaviors shaped who you are today

What Makes Us Tick? Insights From The 2018 Behavioral Summit

The Leadership Behaviors That Make or Break a Global Team

Harvard Business School Professor Teresa Amabile Receives Lifetime Achievement Award in Organizational Behavior from Academy of Management

Characteristics and Behavior of the Rising Class of Small Campaign Donors

In The Ritual Effect, Behavioral Scientist Explains the Power of Rituals

Podcast: How to make sure you’re not enabling others’ bad behavior

Rise in Unruly Behavior on Planes Is Tied to Stress of Flying

Creating a mathematical method to understand consumer behavior in a digital world