Publications

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

financed them—declared such brick-and-mortar businesses were dinosaurs on their way to extinction. The success of Bluemercury proved the critics wrong. “We’ve always had a hard time being able to identify the skills and behaviors of... View Details

Keywords: by HBS Working Knowledge

Article

Selfishly Benevolent or Benevolently Selfish? When Self-interest Undermines versus Promotes Prosocial Behavior

By: Julian Zlatev and Dale T. Miller

Existing research shows that appeals to self-interest sometimes increase and sometimes decrease prosocial behavior. We propose that this inconsistency is in part due to the framings of these appeals. Different framings generate different salient reference points,... View Details

Keywords: Altruism; Charitable Giving; Framing; Prosocial Behavior; Reference Points; Self-interest; Philanthropy and Charitable Giving; Framework; Behavior

11 Aug 2014
HBS Case

The Business of Behavioral Economics

specializing in the burgeoning field of behavioral economics. "Standard economic theory suggests that as long as people understand the full consequences of their actions, they tend to act in their self interest," says John. "If they want... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

April 2020
Article

CEO Behavior and Firm Performance

By: Oriana Bandiera, Stephen Hansen, Andrea Prat and Raffaella Sadun

We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary data through an unsupervised machine learning algorithm. The algorithm uncovers two distinct behavioral types: "leaders" and "managers." Leaders focus on multi-function, high-level... View Details

Keywords: CEOs; Management; Behavior; Organizations; Performance; Analysis

Article

Behavioral Hazard in Health Insurance

By: Katherine Baicker, Sendhil Mullainathan and Joshua Schwartzstein

A fundamental implication of standard moral hazard models is overuse of low-value medical care because copays are lower than costs. In these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is ample... View Details

Keywords: Insurance; Consumer Behavior; Health Care and Treatment; Insurance Industry

06 Jun 2007
Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

Least Resistance," a paper forthcoming in the Journal of Financial Economics, the authors argue that this sort of passive behavior can have a significant effect on how companies make strategic financing decisions. It all fits under... View Details

Keywords: by Julia Hanna

19 Sep 2019
News

Predicting Human Behaviors

car. The human observer was not surprised by the child in the street. Subtle behavioral cues had told him the boy was planning to cross to his mother. What was surprising was that the self-driving car simulator recognized those cues, too.... View Details

Keywords: April White

28 Mar 2017
Working Paper Summaries

CEO Behavior and Firm Performance

Keywords: by Oriana Bandiera, Stephen Hansen, Andrea Pratt, and Raffaella Sadun

2005
Dictionary Entry

Behavioral Decision Research

By: M. H. Bazerman

Keywords: Decision Making; Behavior; Research

In this chapter, we survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial responses to... View Details

2007
Chapter

Behavioral Corporate Finance: A Survey

By: Malcolm Baker, Richard Ruback and Jeffrey Wurgler

Research in behavioral corporate finance takes two distinct approaches. The first emphasizes that investors are less than fully rational. It views managerial financing and investment decisions as rational responses to securities market mispricing. The second approach... View Details

Keywords: Decisions; Prejudice and Bias; Debt Securities; Financial Management; Price; Theory; Investment; Problems and Challenges; Behavioral Finance; Corporate Finance

Read Now

fall 2008
Article

Toward a Theory of Behavioral Operations

By: Francesca Gino and Gary P. Pisano

Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details

Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory

22 Feb 2017
Working Paper Summaries

Incentives, Peer Pressure, and Behavior Persistence

Keywords: by Susanna Gallani; Health

January 2005 (Revised June 2005)
Case

Zipcar: Influencing Customer Behavior

By: Frances X. Frei and Hanna Rodriguez-Farrar

At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details

Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States

January 10, 2022
Article

The Link Between Income, Income Inequality, and Prosocial Behavior Around the World: A Multiverse Approach

By: Lucia Macchia and Ashley V. Whillans

The questions of whether high-income individuals are more prosocial than low-income individuals and whether income inequality moderates this effect have received extensive attention. We shed new light on this topic by analyzing a large-scale dataset with a... View Details

Keywords: Prosocial Behavior; Income Inequality; Behavior; Philanthropy and Charitable Giving; Income

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (A)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details

Keywords: Consumer Behavior

February 2007
Case

Behavioral Finance at JP Morgan

By: Malcolm P. Baker and Aldo Sesia

Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like... View Details

Keywords: Banks and Banking; Investment Funds; Behavioral Finance; Competitive Advantage; Asset Management; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Banking Industry; Financial Services Industry; United States; Europe

March 2006
Background Note

Influencing Customer Behavior in Service Operations

By: Frances X. Frei and Amy C. Edmondson

Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details

Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry