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- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution.
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Keywords:
Distribution Channels;
Product Marketing;
Brands and Branding;
Apparel and Accessories Industry;
Health Industry
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks." Harvard Business School Case 581-073, July 1981. (Revised October 1992.)
- January 1980 (Revised April 1994)
- Case
New Balance Athletic Shoes
By: Kim B. Clark
Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to...
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Keywords:
Factories, Labs, and Plants;
Forecasting and Prediction;
Financial Strategy;
Information;
Growth Management;
Organizational Design;
Performance Capacity;
Risk and Uncertainty;
Apparel and Accessories Industry;
Republic of Ireland
Clark, Kim B. "New Balance Athletic Shoes." Harvard Business School Case 680-110, January 1980. (Revised April 1994.)
- August 1978 (Revised June 1988)
- Case
University of Michigan Athletic Department
Keywords:
Sports Industry
Greyser, Stephen A. "University of Michigan Athletic Department." Harvard Business School Case 179-008, August 1978. (Revised June 1988.)
- Teaching Interest
Crossover into Business (for Professional Athletes)
By: Anita Elberse
Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible...
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- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details