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All HBS Web
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- Faculty Publications (232)
Arts →
- 2020
- Book
Step Back: How to Bring the Art of Reflection into Your Busy Life
Badaracco, Joseph L. Step Back: How to Bring the Art of Reflection into Your Busy Life. Boston: Harvard Business Review Press, 2020.
- June 2020 (Revised July 2023)
- Case
Time Out: The Evolution from Media to Markets
By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in...
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Keywords:
Branding;
Media Businesses;
Hospitality;
Hospitality Industry;
Digital;
Brands and Branding;
Media;
Marketing;
Marketing Strategy;
Organizational Change and Adaptation;
Strategy;
Media and Broadcasting Industry;
Food and Beverage Industry;
United Kingdom;
United States
Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
- May 2020 (Revised October 2020)
- Teaching Note
San Francisco Ballet: On 'Pointe' for the Future
By: Rohit Deshpandé and Nicole Tempest Keller
An examination of the strategic challenges facing the SF Ballet in 2019 due to changes in demographics, lifestyles, and the city of San Francisco itself
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- April 2020 (Revised June 2022)
- Technical Note
Quantitative Analysis in Marketing
By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining...
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Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
- April 2020 (Revised May 2021)
- Case
Middlebury College: Energy2028
By: Brian Trelstad, Michael Norris and John McKinley
In 2018, Middlebury College’s board of trustees is considering a proposal called Energy2028 that would push the small, liberal arts and sciences college in Vermont to become a net zero carbon emitter, decrease energy usage by 25%, divest fossil fuels from its...
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Trelstad, Brian, Michael Norris, and John McKinley. "Middlebury College: Energy2028." Harvard Business School Case 320-029, April 2020. (Revised May 2021.)
- March 2020 (Revised May 2022)
- Case
The Art of the Merger: The Museum of Modern Art and PS1
By: Dennis Yao and Hillary Greene
This case examines the organizational relationship between the Museum of Modern Art and its affiliate MoMA PS1. The relationship raises a number of business and corporate strategy questions regarding the evolution of organizational relationships and their management....
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Keywords:
Arts;
Nonprofit Organizations;
Corporate Strategy;
Mergers and Acquisitions;
Disruption;
Decision Making;
Fine Arts Industry;
United States;
New York (state, US)
Yao, Dennis, and Hillary Greene. "The Art of the Merger: The Museum of Modern Art and PS1." Harvard Business School Case 720-412, March 2020. (Revised May 2022.)
- March 2020 (Revised October 2020)
- Case
Jeffrey Deitch: Art Entrepreneur
By: Henry McGee, Rohit Deshpandé and Sarah Gulick
Jeffrey Deitch is an influential gallery owner and art entrepreneur. An HBS alumnus generally credited with developing the field of bank art advisory and financing services, Deitch has had a storied career in both the commercial and non-profit art world. Wrestling with...
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Keywords:
Cultural Entrepreneurship;
Arts;
Personal Development and Career;
Fine Arts Industry;
New York (city, NY);
Los Angeles
McGee, Henry, Rohit Deshpandé, and Sarah Gulick. "Jeffrey Deitch: Art Entrepreneur." Harvard Business School Case 320-042, March 2020. (Revised October 2020.)
- February 2020 (Revised August 2020)
- Case
San Francisco Ballet: On 'Pointe' for the Future
By: Rohit Deshpandé and Nicole Tempest Keller
The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European...
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Keywords:
Arts;
Business and Stakeholder Relations;
Demographics;
Organizational Change and Adaptation;
Strategic Planning;
Social Enterprise;
Cultural Entrepreneurship;
United States;
San Francisco
Deshpandé, Rohit, and Nicole Tempest Keller. "San Francisco Ballet: On 'Pointe' for the Future." Harvard Business School Case 520-054, February 2020. (Revised August 2020.)
- November 2019
- Teaching Note
Magnus Resch: Transforming the Art Market Through Transparency
By: Henry McGee and Sarah Mehta
Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions...
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- October 2019
- Case
Street Symphony: Making Human Connections Through Music
By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians...
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Keywords:
Arts;
Cultural Entrepreneurship;
Nonprofit Organizations;
Social Issues;
Business and Community Relations;
Music Entertainment;
Human Needs;
Music Industry;
Los Angeles;
California;
United States
Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
- October 2019 (Revised December 2019)
- Case
Swizz Beatz
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.
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Keywords:
Entertainment;
Music Entertainment;
Television Entertainment;
Entrepreneurship;
Fine Arts Industry;
Fine Arts Industry;
Fine Arts Industry;
United States
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)
- October 2019 (Revised December 2019)
- Case
Swizz Beatz and Alicia Keys: A Power Couple
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys...
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Keywords:
Entertainment;
Music Entertainment;
Personal Development and Career;
Entrepreneurship;
Goals and Objectives;
Power and Influence;
Fine Arts Industry;
Fine Arts Industry;
Fine Arts Industry
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)
- September 2019
- Case
Alicia Keys
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,...
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Keywords:
Entertainment;
Music Entertainment;
Television Entertainment;
Entrepreneurship;
Personal Development and Career;
Fine Arts Industry;
Fine Arts Industry;
United States
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
- 2019
- Book
Problem Solving: HBS Alumni Making a Difference in the World
By: Howard H. Stevenson, Russ Banham and Shirley Spence
Problem Solving is the culmination of four years of research conducted by a small project team from 2015 through 2018 in collaboration with HBS alumni, students, faculty, and staff. Its broad and deep knowledge base is derived from a survey of 13 MBA classes...
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Stevenson, Howard H., Russ Banham, and Shirley Spence. Problem Solving: HBS Alumni Making a Difference in the World. Southwestern Publishing Group, 2019.
- July 2019 (Revised November 2022)
- Case
Backstage at Boston Ballet
By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley
This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several...
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Keywords:
Organizational Behavior;
Managing Change;
Strategy Execution;
Priorities;
Arts;
Buildings and Facilities;
Decision Making;
Theater Entertainment;
Leadership;
Business or Company Management;
Mission and Purpose;
Organizational Change and Adaptation;
Strategic Planning;
Problems and Challenges;
Nonprofit Organizations;
Strategy;
Marketing;
Price;
Fine Arts Industry;
Fine Arts Industry;
Fine Arts Industry;
United States;
North America;
Massachusetts;
Boston;
New England;
Northeastern United States
Fubini, David G., Ryan Raffaelli, Begum Agca Okutgen, and Julia Kelley. "Backstage at Boston Ballet." Harvard Business School Case 420-005, July 2019. (Revised November 2022.)
- 2019
- Chapter
The Art of (Creative) Thought: Graham Wallas on the Creative Process
BOOK ABSTRACT: The Creativity Reader is a necessary companion for anyone interested in the historical roots of contemporary ideas about creativity, innovation, and imagination. It brings together a prestigious group of international experts who were tasked with...
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Amabile, Teresa M. "The Art of (Creative) Thought: Graham Wallas on the Creative Process." Chap. 2 in The Creativity Reader, edited by Vlad P. Glăveanu. Oxford, UK: Oxford University Press, 2019.
- April 2019
- Case
American Ballet Theatre
By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman
Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment...
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Keywords:
Performing Arts;
Superstars;
Talent;
Talent Development;
Non-profit;
Contracts;
Labor Economics;
General Management;
Arts;
Entertainment;
Media;
Talent and Talent Management;
Nonprofit Organizations;
Marketing;
Strategy
Elberse, Anita, Tsubasa Nakajima, and Melissa Rodman. "American Ballet Theatre." Harvard Business School Case 519-085, April 2019.
- January 2019 (Revised January 2021)
- Case
The Louvre
By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer
Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and...
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Keywords:
Customer-centricity;
Cultural Organizations;
Museum;
Brand;
Customer Focus and Relationships;
Mission and Purpose;
Culture;
Education;
Brands and Branding;
Marketing;
Fine Arts Industry
Deshpandé, Rohit, Francois-Lucien Vulliermet, and Daniela Beyersdorfer. "The Louvre." Harvard Business School Case 519-045, January 2019. (Revised January 2021.)
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- August 2018 (Revised September 2019)
- Case
Magnus Resch: Transforming the Art Market Through Transparency
By: Henry McGee and Sarah Mehta
Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take...
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Keywords:
Art Market;
Transparency;
Art Pricing;
Business Startups;
Decision Making;
Innovation Strategy;
Culture;
Business Strategy;
Mobile Technology;
Fine Arts Industry;
Fine Arts Industry
McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)