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- Faculty Publications (17)
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- All HBS Web (101)
- Faculty Publications (17)
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
technological fiefdoms, similar to how social networks and mobile app stores operate today? The answer is not yet clear—and may not be for years to come. When will the metaverse make a splash? “For the last 10 years, metaverse and virtual...
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- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
revenue, up from 20 percent in 2020. And Peloton still has 75 stores in the US and two studios for video production. “The large subscriber base and devotion of many make it a viable business, but with significant management challenges,”...
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- 10 Mar 2009
- First Look
First Look: March 10, 2009
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209082 Design Thinking and Innovation at Apple Harvard Business School Note 609-066 Describes Apple's approach to innovation, management, and design...
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Martha Lagace
- Web
Named Fellowship Funds - Alumni
career with Apple Computer in the Bay Area. After earning his undergraduate degree in computer science from the Indian Institute of Technology (IIT) in Kanpur, Uttar Pradesh, Bajaj became a Baker Scholar at HBS and a WARF Fellow at the...
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- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
aware of the tools available to help them comply with privacy regulation. Ascarza: There is a big focus on documentation. Companies have to be really thorough about recording everything: how they handle data, store it, retrieve it, and...
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- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
After successful stints at Target (vice president of merchandising) and Apple (senior vice president of retail operations), it seemed Ron Johnson could do no wrong. But the winning streak came to a well-publicized end during his two-year...
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- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
stores to 2,227. This surprising resurgence piqued the interest of Ryan Raffaelli, an assistant professor in the Organizational Behavior unit at Harvard Business School, who studies how mature organizations and industries faced with...
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- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
divided three ways (see figure 2). [div class=infogram-embed data-id=_/spzq2im9eljT66uM6p33][/div] The difference between WTP and price is value for the customer. Apple’s products may be expensive, but customer appreciation for the devices is even higher. The happy...
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by Danielle Kost
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
about meeting customer expectations, providing value, or generating good functionality. Instead, they are more often about encountering an unexpected problem: A consumer heads to an Apple store with a broken...
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- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
customers is just the starting point. From here, firms have to make a creative leap to discover the unique combination of products and services that may address those needs. No customer gave Steve Jobs and Apple the design for the iPhone...
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- 01 Jun 2024
- News
Alumni Achievement Awards 2024
investment success. “The initial funding was $7.5 million; one of our first investments was $250,000 in Intel.” Apple corps: “We invested early in Apple, purchasing 10 percent of the company in 1979 for $300,000. Serving on the board for...
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- Research Summary
Overview
By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of...
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- Research Summary
Overview
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of...
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- Web
Advisory Board - Entrepreneurship
double digit comparable store and delivery sales growth. In 1998, Todd left Staples to co-found dry cleaner Zoots with Staples founder, Tom Stemberg (who remained Staples C.E.O.). Todd was C.E.O. of Zoots for five years, building the...
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- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
a reseller to completely control prices, and the prices were quite low." On the flip side, Apple manages its iPhone App Store as an MSP, creating a space where application developers can market and sell a...
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by Julia Hanna
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the product be sold at big-box View Details
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
record was relatively easy. The major labels used to own plants to ensure they had enough product to keep record store bins stocked. What does the landscape look like today? Kelleher: In North America, I estimate there are probably 20...
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- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
unfolds. An Endearing Artlessness Some brands just want to have fun, and from birth Snapple was one of them. Operating from the back of his parents' pickle store in Queens, Arnie Greenberg and his friends Leonard Marsh and Hyman Golden...
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- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not...
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- 01 Jun 2012
- News
Faculty Research Online
in the number of “functional” managers for crowding in the C-suite. Is J.C. Penney’s Makeover the Future of Retailing? The stuffy department store chain has become emboldened under new CEO Ron Johnson (MBA 1984) with plans for an...
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