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All HBS Web
(1,160)
- Faculty Publications (135)
- June 2018
- Supplement
Valuing Snap After the IPO Quiet Period (B)
By: Marco Di Maggio and Benjamin C. Esty
Analyzes Snap’s value and analyst recommendations following the events described in the (A) case.
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Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States;
California
Di Maggio, Marco, and Benjamin C. Esty. "Valuing Snap After the IPO Quiet Period (B)." Harvard Business School Supplement 218-096, June 2018.
- June 2018
- Supplement
Valuing Snap After the IPO Quiet Period (C)
By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Analyzes Snap’s value and analyst recommendations following the events described in the (B) case.
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Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States;
California
Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (C)." Harvard Business School Supplement 218-116, June 2018.
- March 2018
- Teaching Note
ISRO: Explore Space or Exploit CubeSats?
ISRO, India’s space agency, established to address domestic challenges with space technology, is one of the six largest space agencies in the world. Through its 59 missions, ISRO has launched numerous satellites for communication, disaster management, navigation,...
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- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio...
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Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio;
Merger;
Hospitality Industry;
Services Marketing;
Branded House;
House Of Brands;
Sub-branding;
Marketing;
Marketing Strategy;
Brands and Branding;
Mergers and Acquisitions;
Consumer Behavior;
Advertising;
Travel Industry;
Accommodations Industry;
Tourism Industry;
United States;
North America;
Europe;
Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google...
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Keywords:
Data Science;
Digital Marketing;
Marketing;
Internet and the Web;
Analytics and Data Science;
Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- October 2017 (Revised November 2017)
- Case
NYC311
By: Constantine E. Kontokosta, Mitchell Weiss, Christine Snively and Sarah Gulick
Joe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the mayor’s deputies: “Are some communities being underserved by 311? How do we know we are hearing from the right people?” Founded...
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Keywords:
New York City;
NYC;
311;
NYC311;
Big Data;
Equal Access;
Bias;
Data Analysis;
Public Entrepreneurship;
Urban Informatics;
Predictive Analytics;
Chief Data Officer;
Data Analytics;
Cities;
City Leadership;
Analytics and Data Science;
Analysis;
Prejudice and Bias;
Entrepreneurship;
Public Sector;
City;
Public Administration Industry;
New York (city, NY)
- August 2017 (Revised July 2019)
- Case
GROW: Using Artificial Intelligence to Screen Human Intelligence
By: Ethan Bernstein, Paul McKinnon and Paul Yarabe
Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro...
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Keywords:
Big Data;
Artificial Intelligence;
Talent and Talent Management;
Recruitment;
Selection and Staffing;
Human Resources;
Information Technology;
AI and Machine Learning;
Analytics and Data Science;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Financial Services Industry;
Japan
Bernstein, Ethan, Paul McKinnon, and Paul Yarabe. "GROW: Using Artificial Intelligence to Screen Human Intelligence." Harvard Business School Case 418-020, August 2017. (Revised July 2019.)
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders....
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Keywords:
Mastercard;
Financial Services;
Ingredient Brand;
B2B2C;
Experiential Marketing;
Digital Marketing;
ROI;
Marketing;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Brands and Branding;
Internet and the Web;
Investment Return;
Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- December 2016 (Revised October 2018)
- Case
U.S. Digital Service
By: Mitchell Weiss, Nick Sinai and Michael Norris
Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certain about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom’s Government...
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Keywords:
Public Entrepreneurship;
Haley Van Dyck;
Mikey Dickerson;
United States Digital Service;
Digital Services;
Innovation Teams;
Scaling Innovation;
18F;
Presidential Innovation Fellows;
Government Digital Service;
Mike Bracken;
Innovation Fellowships;
Entrepreneurship;
Government Administration;
Innovation and Management;
United States;
United Kingdom
Weiss, Mitchell, Nick Sinai, and Michael Norris. "U.S. Digital Service." Harvard Business School Case 817-032, December 2016. (Revised October 2018.)
- December 2016
- Article
Selective Regulator Decoupling and Organizations' Strategic Responses
By: Jonas Heese, Ranjani Krishnan and Frank Moers
Organizations often respond to institutional pressures by symbolically adopting policies and procedures but decoupling them from actual practice. Literature has examined why organizations decouple from regulatory pressures. In this study, we argue that decoupling...
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Keywords:
Regulator Leniency;
Beneficence;
Mispricing;
Upcoding;
Nonprofit Organizations;
Health Care and Treatment;
Revenue;
Health Industry
Heese, Jonas, Ranjani Krishnan, and Frank Moers. "Selective Regulator Decoupling and Organizations' Strategic Responses." Academy of Management Journal 59, no. 6 (December 2016). (Selected for Best Paper Proceedings of the 2015 Academy of Management Annual Meeting. Winner of the Healthcare Management Division of the Academy of Management 2015 Best Paper Award.)
- November 2016 (Revised February 2017)
- Case
BrightStar Care: The Evolution of a Leadership Team
By: Boris Groysberg, Colleen Ammerman and John D. Vaughan
BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300...
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Keywords:
Health Care Services;
Entrepreneurs;
Board Of Directors;
Boards Of Directors;
Health Care Industry;
Growth Strategy;
Organizational Change;
Brand Positioning;
Entrepreneurial Organizations;
Entrepreneurial Management;
Franchising;
Family-owned Business;
Home Health Care;
Managing Growth;
Management Styles;
Organizational Development;
Talent Management;
Women Executives;
Women And Leadership;
Business Startups;
Family Business;
Small Business;
Talent and Talent Management;
Governing and Advisory Boards;
Health Care and Treatment;
Human Capital;
Leadership Development;
Leadership Style;
Business or Company Management;
Growth and Development Strategy;
Management Analysis, Tools, and Techniques;
Management Skills;
Management Style;
Management Succession;
Management Systems;
Management Teams;
Brands and Branding;
Marketing Strategy;
Strategy
Groysberg, Boris, Colleen Ammerman, and John D. Vaughan. "BrightStar Care: The Evolution of a Leadership Team." Harvard Business School Case 417-020, November 2016. (Revised February 2017.)
- October 2016
- Case
Turkasset: Bringing Customer-Centricity to Debt Collection
By: Dennis Campbell and Gamze Yucaoglu
In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,...
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Keywords:
Customer Satisfaction;
Customer Experience;
Customer Service;
Customer-centric;
Emerging Market;
Customer Focus;
Employee Empowerment;
Employee Engagement;
Employee Training;
Staffing;
Operations Management;
Quality Management;
Service Management;
Service Quality;
Continuous Improvement;
Turkasset;
Collections Agency;
NPL;
Call Center;
Financial Services;
Borrowing and Debt;
Customer Focus and Relationships;
Organizational Culture;
Operations;
Management;
Service Operations;
Quality;
Competitive Advantage;
Cost vs Benefits;
Financial Services Industry;
Turkey
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a...
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Keywords:
Sales Management;
Pricing;
Programmatic Ad Buying;
"Marketing Analytics";
Advertising Technology;
Sales;
Digital Marketing;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Product Positioning;
Media;
Advertising Industry;
Advertising Industry;
Boston;
Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- September 2016 (Revised February 2017)
- Case
Angie's List: Ratings Pioneer Turns 20
By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,...
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Keywords:
Pricing;
Pricing Strategy;
Services;
Product Line Management;
Growth;
Conjoint Analysis;
Market Research;
Freemium;
Growth Strategy;
Two Sided Markets;
Ecommerce;
Platform;
Platform Business;
Platform Businesses;
Platform Strategy;
Platforms;
Platforms And Ecosystems;
Business Model;
Internet and the Web;
Business Growth and Maturation;
Growth and Development Strategy;
Price;
Strategy;
Digital Platforms;
E-commerce;
Service Industry;
United States
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
- July–August 2016
- Article
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
By: Ayelet Israeli, Eric Anderson and Anne Coughlan
Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in...
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Keywords:
Pricing Policies;
Pricing;
Channel Management;
Legal Aspects Of Business;
Price;
Governance Compliance;
Marketing Channels;
Retail Industry
Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
- June 2016
- Case
Big Spaceship: The Evolving Agency
By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved...
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Keywords:
Digital Marketing;
Advertising;
Advertising Campaigns;
Marketing;
Organizational Structure;
Organizational Design;
Organizational Culture;
Organizational Change and Adaptation;
Social Media;
Advertising Industry;
United States;
New York (city, NY)
Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
- June 2016
- Case
Publicis Groupe 2016: Maurice and the Millennials
By: Rosabeth Moss Kanter and Jonathan Cohen
Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he...
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Keywords:
Managing Change;
Transformations;
Digital;
Millennials;
Change;
Innovation;
Acquisitions;
Merger;
Culture;
Advertising Agency;
Reorganization;
Organizational Change and Adaptation;
Information Technology;
Change Management;
Restructuring;
Management Succession;
Marketing;
Mergers and Acquisitions;
Transformation;
Innovation and Invention;
Digital Marketing;
Advertising Industry
Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Case 316-127, June 2016.
- Article
Landing the First Job: The Value of Intermediaries in Online Hiring
By: Christopher Stanton and Catherine Thomas
Online markets for remote labor services allow workers and firms to contract with each other directly. Despite this, intermediaries—called outsourcing agencies—have emerged in these markets. This paper shows that agencies signal to employers that inexperienced workers...
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Stanton, Christopher, and Catherine Thomas. "Landing the First Job: The Value of Intermediaries in Online Hiring." Review of Economic Studies 83, no. 2 (April 2016): 810–854.
- March 2016 (Revised May 2016)
- Case
UFO Moviez—Gentle Disruption
By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution...
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Keywords:
Film Entertainment;
Information Technology;
Distribution;
Disruption;
Growth and Development Strategy;
Technology Industry;
Motion Pictures and Video Industry;
India
Luo, Hong, Felix Oberholzer-Gee, and Saloni Chaturvedi. "UFO Moviez—Gentle Disruption." Harvard Business School Case 716-447, March 2016. (Revised May 2016.)
- 2015
- Working Paper
The Integrity of Private Third-party Compliance Monitoring
By: Jodi L. Short and Michael W. Toffel
Government agencies are increasingly turning to private, third-party monitors to inspect and assess regulated entities’ compliance with law. The integrity of these regulatory regimes rests on the validity of the information third-party monitors provide to regulators....
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Keywords:
Regulation;
Compliance;
Compliance Policies;
Conflict Of Interest;
Independent Third Party;
Inspection;
Audit Quality;
Auditor;
Audit;
Environment;
Production;
Supply Chain;
Quality;
Government Administration;
Working Conditions;
Safety;
Labor;
Governing Rules, Regulations, and Reforms;
Governance Compliance;
Service Industry;
Service Industry;
Service Industry;
Service Industry;
United States
Short, Jodi L., and Michael W. Toffel. "The Integrity of Private Third-party Compliance Monitoring." Harvard Kennedy School Regulatory Policy Program Working Paper, No. RPP-2015-20, November 2015. (Revised December 2015.)