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- Faculty Publications (12)
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- All HBS Web (96)
- Faculty Publications (12)
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- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
too narrow, or underconfident. When combining probability forecasts, users need to adjust for those individual tendencies. Measuring accuracy and tracking performance are crucial to improving forecasts. Just as there are different methods...
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- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
messaging in marketing. Given the hype around AI that has raised everyone’s curiosity, an AI-forward positioning might be an effective strategy to get a first meeting. However, when it comes to actual buying decisions, customers do not...
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by Rocio Wu
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
Intense preparation helped Hillary Clinton command the podium in her first debate with Donald Trump in September 2016—the most-watched presidential debate in US history. In one of the debate’s most memorable moments, Clinton called out...
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by Danielle Kost
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
such, from the perspective of the trader, the market works much like any other stock exchange. Movies have an initial public offering once the project first takes shape, and traders can buy, sell, cover, and short stocks just as they can...
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- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
one’s pre-tenure years when the opportunity cost of time seems especially high,” he writes. Colleague David A. Moss concurs. “The first priority should always be to identify truly important problems to work on,” says Moss, the Paul Whiton...
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- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
psychological biases and errors that reduce the accuracy of human perception, sense making, estimation, and attribution.1 These can hinder the human ability to analyze failure effectively. People tend to be more comfortable attending to...
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by Amy Edmondson & Mark D. Cannon
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54727 forthcoming Journal of Applied Psychology Worthy of Swift Trust? How Brief Interpersonal Contact Affects Trust Accuracy By: Schilke, Oliver, and Laura Huang Abstract—Organizational...
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Dina Gerdeman
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
configured as "traditional centers," familiar-looking branches that provided conventional banking services, though often supported by new technologies and redesigned processes. The group unveiled its first redesigned branch—a...
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- 06 Feb 2006
- What Do You Think?
Should CEOs of Public Companies Offer Earnings Guidance?
Summing Up Based on some of the most thoughtful comments to any of these columns, one might conclude that acceptable earnings guidance by CEOs should take on new forms. Let's first consider the pros and cons, then some research, then some...
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- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
history of reviews to identify factors considered by reviewers—the accuracy of a reviewer can be determined, for example, by studying how far that person's opinions stray from the long-running average of the restaurants they review. The...
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- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
forthcoming Management Science Patent Trolls: Evidence from Targeted Firms By: Cohen, Lauren, Umit Gurun, and Scott Duke Kominers Abstract—We provide the first large-sample evidence on the behavior and impact of nonpracticing entities...
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Dina Gerdeman
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
to employees' identity and self-worth. Caring About Accuracy Dave Thompson was appointed a measurement technician at El Segundo, CA-based Unocal's Van, TX, oil field in 1993. He was responsible for making sure that the amounts of oil and...
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by Theodore Kinni
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
be less likely to predict that John also enjoys conducting social science research at Harvard. FIVE EXPERIMENTS The researchers conducted five studies to determine when and why people assume that others are incapable of liking dissimilar things. In the View Details
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
avoid getting sidetracked in the future. Forces from within are factors that reside in both our minds and our hearts, and exist because of the very nature of being human. We will explore the accuracy (or lack thereof) of our beliefs about...
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Re: Francesca Gino
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
How's this for a mission statement: We make crummy products for non-consumers. But if you think that's the idea for an "F" paper in business school, you haven't been paying attention to success stories ranging from Henry Ford's View Details
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by Sean Silverthorne
- 20 Jun 2012
- Lessons from the Classroom
Teaching Leadership: What We Know
considered to be the first formal textbook specifically designed to "teach leadership". Since then, the field of leadership has exploded. A simple Google search of "leadership books" returns more than 84 million hits....
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- 11 Nov 2013
- Research & Ideas
A Smarter Way to Reduce Customer Defections
targeting efforts. The First Cut Customer attrition is a widespread problem that affects firms in a variety of industries. For example, US credit card providers often deal with annual churn rates of about 20 percent, and mobile phone...
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- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
Reprinted with permission from CommonWealth Magazine, which first published this article. These are times that none of us have seen before. Amid the radical uncertainty of the coronavirus pandemic, fear has reared its ugly head medically,...
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- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
claim to systematic scientific insight. This book describes the first generation of economic forecasters and the methods they created to predict the future of the economy. The forecasting field was initially developed by entrepreneurs...
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by Walter A. Friedman
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
investments in customized test software developed for UNIX systems. Teradyne's top customers were not interested in sacrificing accuracy and scrapping already installed software for the cost benefits of CMOS chips and NT. Instead, they...
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