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- All HBS Web
(168)
- News (42)
- Research (93)
- Multimedia (5)
- Faculty Publications (73)
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- January 2024 (Revised February 2024)
- Case
Data-Driven Denim: Financial Forecasting at Levi Strauss
By: Mark Egan
The case examines Levi Strauss’ journey in implementing machine learning and AI into its financial forecasting process. The apparel company partnered with the IT company Wipro in 2017 to develop a machine learning algorithm that could help Levi Strauss forecast its... View Details
Keywords: Investor Relations; Forecasting; Machine Learning; Artificial Intelligence; Apparel; Corporate Finance; Forecasting and Prediction; AI and Machine Learning; Digital Transformation; Apparel and Accessories Industry; United States
Egan, Mark. "Data-Driven Denim: Financial Forecasting at Levi Strauss." Harvard Business School Case 224-029, January 2024. (Revised February 2024.)
- October 2021 (Revised March 2022)
- Supplement
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; Retail Industry; Italy
- 2021
- Working Paper
Time Dependency, Data Flow, and Competitive Advantage
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details
Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage
Valavi, Ehsan, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani. "Time Dependency, Data Flow, and Competitive Advantage." Harvard Business School Working Paper, No. 21-099, March 2021.
- March 2019
- Case
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health & Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; "USA,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
includes addressing algorithmic biases, safeguarding privacy, ensuring security and copyright protection, as well as promoting transparency, fairness, and interpretability. Deploying mechanisms for responsible View Details
- July 2024
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health & Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; "USA,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
- 24 Jul 2023
- Research & Ideas
Part-Time Employees Want More Hours. Can Companies Tap This ‘Hidden’ Talent Pool?
many such workers are caregivers, excluded from full-time jobs because short-sighted employers don’t offer them the flexibility they need. Filtered out by hiring algorithms due to employment gaps or other hiring “red flags,” these willing... View Details
Keywords: by Kara Baskin
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- 2024
- Working Paper
Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift
By: Matthew DosSantos DiSorbo and Kris Ferreira
Problem definition: While artificial intelligence (AI) algorithms may perform well on data that are representative of the training set (inliers), they may err when extrapolating on non-representative data (outliers). These outliers often originate from covariate shift,... View Details
DosSantos DiSorbo, Matthew, and Kris Ferreira. "Warnings and Endorsements: Improving Human-AI Collaboration Under Covariate Shift." Working Paper, February 2024.
- September 2022 (Revised November 2022)
- Teaching Note
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
- 08 Nov 2016
- First Look
November 8, 2016
consequence of actual leverage than it is of risk premiums. Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940 By: Hisano, Ai Abstract—This working paper examines how,... View Details
Keywords: Sean Silverthorne
- Forthcoming
- Article
Outcome-Driven Dynamic Refugee Assignment with Allocation Balancing
By: Kirk Bansak and Elisabeth Paulson
This study proposes two new dynamic assignment algorithms to match refugees and asylum seekers to geographic localities within a host country. The first, currently implemented in a multi-year pilot in Switzerland, seeks to maximize the average predicted employment... View Details
Bansak, Kirk, and Elisabeth Paulson. "Outcome-Driven Dynamic Refugee Assignment with Allocation Balancing." Operations Research (forthcoming). (Pre-published online March 25, 2024.)
- 2019
- Article
An Empirical Study of Rich Subgroup Fairness for Machine Learning
By: Michael J Kearns, Seth Neel, Aaron Leon Roth and Zhiwei Steven Wu
Kearns et al. [2018] recently proposed a notion of rich subgroup fairness intended to bridge the gap between statistical and individual notions of fairness. Rich subgroup fairness picks a statistical fairness constraint (say, equalizing false positive rates across... View Details
Kearns, Michael J., Seth Neel, Aaron Leon Roth, and Zhiwei Steven Wu. "An Empirical Study of Rich Subgroup Fairness for Machine Learning." Proceedings of the Conference on Fairness, Accountability, and Transparency (2019): 100–109.
- Forthcoming
- Article
Statistical Inference for Heterogeneous Treatment Effects Discovered by Generic Machine Learning in Randomized Experiments
By: Kosuke Imai and Michael Lingzhi Li
Researchers are increasingly turning to machine learning (ML) algorithms to investigate causal heterogeneity in randomized experiments. Despite their promise, ML algorithms may fail to accurately ascertain heterogeneous treatment effects under practical settings with... View Details
Imai, Kosuke, and Michael Lingzhi Li. "Statistical Inference for Heterogeneous Treatment Effects Discovered by Generic Machine Learning in Randomized Experiments." Journal of Business & Economic Statistics (forthcoming). (Pre-published online July 8, 2024.)
- 2023
- Article
On the Impact of Actionable Explanations on Social Segregation
By: Ruijiang Gao and Himabindu Lakkaraju
As predictive models seep into several real-world applications, it has become critical to ensure that individuals who are negatively impacted by the outcomes of these models are provided with a means for recourse. To this end, there has been a growing body of research... View Details
Gao, Ruijiang, and Himabindu Lakkaraju. "On the Impact of Actionable Explanations on Social Segregation." Proceedings of the International Conference on Machine Learning (ICML) 40th (2023): 10727–10743.
- 2022
- Working Paper
Statistical Inference for Heterogeneous Treatment Effects Discovered by Generic Machine Learning in Randomized Experiments
By: Kosuke Imai and Michael Lingzhi Li
Researchers are increasingly turning to machine learning (ML) algorithms to investigate causal heterogeneity in randomized experiments. Despite their promise, ML algorithms may fail to accurately ascertain heterogeneous treatment effects under practical settings with... View Details
Imai, Kosuke, and Michael Lingzhi Li. "Statistical Inference for Heterogeneous Treatment Effects Discovered by Generic Machine Learning in Randomized Experiments." Working Paper, March 2022.
- 2023
- Article
Towards Bridging the Gaps between the Right to Explanation and the Right to Be Forgotten
By: Himabindu Lakkaraju, Satyapriya Krishna and Jiaqi Ma
The Right to Explanation and the Right to be Forgotten are two important principles outlined to regulate algorithmic decision making and data usage in real-world applications. While the right to explanation allows individuals to request an actionable explanation for an... View Details
Keywords: Analytics and Data Science; AI and Machine Learning; Decision Making; Governing Rules, Regulations, and Reforms
Lakkaraju, Himabindu, Satyapriya Krishna, and Jiaqi Ma. "Towards Bridging the Gaps between the Right to Explanation and the Right to Be Forgotten." Proceedings of the International Conference on Machine Learning (ICML) 40th (2023): 17808–17826.
- Article
Adaptive Machine Unlearning
By: Varun Gupta, Christopher Jung, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi and Chris Waites
Data deletion algorithms aim to remove the influence of deleted data points from trained models at a cheaper computational cost than fully retraining those models. However, for sequences of deletions, most prior work in the non-convex setting gives valid guarantees... View Details
Gupta, Varun, Christopher Jung, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi, and Chris Waites. "Adaptive Machine Unlearning." Advances in Neural Information Processing Systems (NeurIPS) 34 (2021).
- Forthcoming
- Article
Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation
By: Maya Balakrishnan, Kris Ferreira and Jordan Tong
Even if algorithms make better predictions than humans on average, humans may sometimes have private information which an algorithm does not have access to that can improve performance. How can we help humans effectively use and adjust recommendations made by... View Details
Keywords: AI and Machine Learning; Analytics and Data Science; Forecasting and Prediction; Digital Marketing
Balakrishnan, Maya, Kris Ferreira, and Jordan Tong. "Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation." Management Science (forthcoming).