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12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By:... View Details

Keywords: Carmen Nobel

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

buyouts on target firms and their workers vary greatly by deal type and market conditions. Experimentation and Startup Performance: Evidence from A/B Testing An analysis of the adoption of View Details

Keywords: by Sean Silverthorne

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

dramatically improve performance for startups, a setting that is rife with uncertainty and change, something all businesses are feeling acutely at this moment. In this work, we find that startups that adopt A/B View Details

Keywords: by Danielle Kost; Retail