Filter Results
:
(759)
Show Results For
-
All HBS Web
(759)
- People (4)
- News (208)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
Show Results For
-
All HBS Web
(759)
- People (4)
- News (208)
- Research (442)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
- 01 Oct 1996
- News
Working Behind the Scenes — Alan F. Horn (MBA 1971)
In the motion picture industry, most people know Alan Horn as the smart, savvy chairman and CEO of Castle Rock Entertainment, the film company that has turned out movie hits such as When Harry Met Sally and In the Line of Fire, as well as the phenomenally successful...
View Details
Keywords:
Thomas Frick
- 01 Jun 1997
- News
Thomas C. Høegh
and closing ceremonies for the Winter Olympic Games, a smash hit enjoyed by a global television audience of hundreds of millions. "Reindeer, sled dogs, and fiddlers were my life for an entire year," laughs the lanky, amiable Høegh. "Then...
View Details
Keywords:
Garry Emmons
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
20th century, I decided on an industrial marketer and a consumer marketer who epitomized the "American Century." Each in his own way was a pioneer in the art of salesmanship: Thomas J. Watson, Sr., who created International Business Machines (IBM), and Charles Revson,...
View Details
- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
a social media presence. Those weren't the only connections they used in building the business. The pair tapped into their networks to try and land a spot on the hit television show, Shark Tank. They got the idea from pitching their...
View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs production to perpetuate that brand's...
View Details
- 04 Sep 2019
- News
A Wide Screen Approach
a tipping point, where we said, ‘Nobody else has really done that,’ and he said, ‘Well, why don’t we?’” Five years later, the decision has transformed the WWE. In 2008, some 20 percent of the company’s revenue came from media; in 2019, it’s 70 percent. “We were very...
View Details
- 22 Feb 2016
- News
Cooking Up America’s Food Culture
think, ‘Maybe there could be a whole television channel devoted to food.’ It was a big question mark,” Duda says now with a laugh. “I’ve worked on a small part of a big canvas of cultural change,” Duda says of his consulting career in the...
View Details
Keywords:
April White
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of...
View Details
Keywords:
Marketing Communications;
Decision Choices and Conditions;
Management;
Product Positioning;
Television Entertainment;
Sports;
Partners and Partnerships;
Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- Profile
Brian T. Bedol
While there, among many assignments, he took over the marketing and promotion of the Six Flags Theme parks and drove revenues and attendance to an all-time high. But Bedol had long harbored an urge to start his own business and create a classic sports View Details
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
technology and entertainment. Since graduation, his career path has wound its way through pay-per-view television programming and new media business development to his current job as president of E! Online. Based on his experience writing...
View Details
Keywords:
Eileen K. McCluskey
- 01 Apr 2000
- News
Getting the Message
state-of-the-art graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare today's Web ads with the first...
View Details
Keywords:
Susan Young
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
literature. And if she had to wait for a teller, she could pass the few minutes in line watching television news monitors or electronic stock tickers. What that customer probably wouldn't have realized was that all of these new services...
View Details
- 28 May 2019
- News
The Physical Campus in a Virtual World
studying on our campus. In the same way that recorded music is a complement, not a substitute, for attending a live concert, and in the same way that watching a ballgame on television can’t really compete with the experience of sitting in...
View Details
Keywords:
Nitin Nohria
- Web
Podcast - HBS Online
speaks with host Chris Linnane about how negotiation's improvisational nature makes it much like jazz. He also shares stories about a former president's photo and the acquisition of a television system to illustrate strategies for...
View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
http://www.hbs.edu/research/pdf/07-046.pdf Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast View Details
Keywords:
Martha Lagace
- Web
HBX Launched - Annual Report 2014
goes beyond the typical realm of online courses, employing technology to replicate the experience of the HBS classroom. The HBX Live classroom is actually a studio, built in partnership with public television station WGBH in its...
View Details
- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
accounting from the University of Chicago. He’ll tap his interests in corporate accountability and disclosure to help him teach the first-year required course Financial Reporting and Control. Assistant Professor Thales Teixeira, a member of the Marketing unit, received...
View Details
Keywords:
Margie Kelley
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also published romance novels, science...
View Details
- Fast Answer
India - Industry specific research
- 01 Oct 2002
- News
Bozidar Djelic
can bring everything to a halt.” Djelic adds to the pressure by placing himself very much in the public eye. “Communicating is a big part of my job,” he explains. “In this small country, we have 350 television stations serving a...
View Details