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Show Results For
- All HBS Web
(3,750)
- People (15)
- News (856)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,465)
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- 01 Jun 2013
- News
EnTRIPreneurs
sold in seven Southeast states. (Fans recommend the Cold Mountain Winter Ale and award-winning Black Mocha Stout.) "Highland is well-known for its support of the Asheville community," notes Baker. "This is an especially interesting business because it's a growing... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
- 01 Sep 2009
- News
Class Day, Commencement Mark New Beginning for Newest Alumni
schools and their graduates are currently viewed less favorably by the public than in recent years. But, Rajan said, “This time of crisis requires a new way of thinking, a new brand of leadership, and we as graduates of the MBA Class of... View Details
- 21 Jul 2010
- News
Mad Men, the Early Era
Related research Dare to Be Different Should You Bring Advertising Expertise in House? Improving Brand Recognition in TV Ads Step into the lobby of the Baker Library | Bloomberg Center and you’ll find an exhibit that coordinates well with... View Details
- 01 Sep 2020
- News
Good Odds
better digital experience buying food,” he says. “They expect to interact with brands they can love and that care about waste, not brands that they can tolerate. We think we’re pushing on an open door.” View Details
- 01 Dec 2013
- News
Plugged In
have a notion of what an electric car should be, and they are open to new technologies." And even if the youth market isn't ready for high-end wheels, changing the perception of the Cadillac brand among that crowd, he notes, can pay... View Details
- 23 Oct 2019
- News
An Experiment in Online Education Reaches 50,000 Learners in Five Years
speak with the professor and with each other. In 2014, Harvard Business School launched HBX—an innovative platform that aimed to replicate the unique pedagogy and intensity of an HBS on-campus classroom. Five years and one name change later, Harvard Business School... View Details
- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
through charisma or force of character in the way that I thought leaders always did. Professor Joshua Margolis’s class helped me see beyond that. It’s possible to be an effective leader and an introvert. We’ve spent a lot of time changing the View Details
Keywords: April White; photographed by Scott Clark
- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name.... View Details
- 26 Feb 2014
- News
How Grocery Bags Manipulate Your Mind
- 01 Jun 2007
- News
Uncorked
an advertisement for perfume.” In 1972, E. & J. Gallo Winery called out of the blue and invited McClelland to its Modesto headquarters to manage its network television purchases. Eventually becoming the family company’s first female vice president and media maven, she... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
Smith Cochrane (right) accepts the Emmy with her colleague German Cheung Smith Cochrane (right) accepts the Emmy with her colleague German Cheung Kathryn Smith Cochrane’s (MBA 2016) recent Emmy award win didn’t have the anticipatory stress of the ones you see on TV.... View Details
- 01 Dec 2020
- News
Take Time to Transition (If it’s Time)
doing enough with your network?” Know when to adjust your terms. “If you want to do something brand new, remember you’re an unproven commodity. You may find some incredible opportunities—just don’t expect to start at your past peak,” says... View Details
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain climbing, Carpenter says, it's... View Details
Keywords: Caroline Chauncey
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page from his playbook and decided to... View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building on this View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details
Keywords: Julia Hanna
- 01 Oct 1999
- News
Eight Among Many: W. Mitt Romney
2002. "Those firms signed up again because of the unmatched brand impact and revenue growth they gain from their association with the Games," he says. Romney is currently on leave as CEO of Bain Capital, the firm that has funded winners... View Details
Keywords: Garry Emmons