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  • Web

Harvard Business School

Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought Leadership Early AASU documents... View Details
  • 12 Jun 2012
  • First Look

First Look: June 12

partners, entitling them to provide their own ideas, often on company channels. They can create content and act as brand ambassadors, thought leaders, and storytellers. Intentionality enables leaders and employees to derive strategically... View Details
Keywords: Sean Silverthorne
  • Web

Annual Report 2020 - Annual Report 2020

have been driven by subscriptions—both digital and print, as well as new and renewals—which increased 8.4% from June 2018 to June 2019. In 2019, HBR introduced HBR Presents , a network of business podcasts curated by HBR editors that View Details
  • 01 Dec 2010
  • News

Faculty Research Online

recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan... View Details
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

third party. By contrast, a grocery store also creates a space for consumers and multiple brands to meet—but the store controls the transaction, serving as a reseller. Done right, the MSP model has proven extremely lucrative, throwing off... View Details
Keywords: by Julia Hanna
  • 14 Feb 2020
  • Video

Dr. Nalli Kuppuswami Chetti

Dr. Nalli Kuppuswami Chetti, Chair of the company which owns India's premier saree brand, talks about how maintaining high quality at a fixed, open price has been the foundation of the company's success.
 View Details
  • 08 Jan 2020
  • Video

Prithvi Raj Singh Oberoi

P.R.S. Oberoi, Chair of the Indian-based luxury hotel and tourism company EIH, discusses the importance of high quality service in his industry. 
 View Details
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they View Details
Keywords: by John Quelch

    Gordon & Morine Wavamunno

    Keywords: Diversified

      Reinaldo Solari

      Keywords: Retail
      • 22 Nov 2019
      • Video

      Merrill J. Fernando

      Merrill Fernando, founder of Sri Lanka's largest and most global tea brand, Dilmah, discussed the importance of establishing local brands.
       View Details
      • 20 Nov 2019
      • Video

      Seema Aziz

      Seema Aziz, the founder of Sefam, the first high-quality fabric manufacturer in Pakistan, describes the way her employees have been taught to monitor quality and educate customers.

       View Details
      • 03 May 2010
      • Research & Ideas

      What Is the Future of MBA Education?

      economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an... View Details
      Keywords: by Martha Lagace; Education
      • 02 Jun 2003
      • Research & Ideas

      Why Have Marketers Ignored America’s Man-of-Action Hero?

      American and British history. These brands build culture share primarily through advertising, so we analyze how the client and agency worked together to develop these successful campaigns. We interviewed... View Details
      Keywords: by Manda Salls
      • 03 Aug 2010
      • First Look

      First Look: August 3

      Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog... View Details
      Keywords: Martha Lagace

        Ricardo Claro

        Keywords: Shipping
        • Video

        Dr. Silvia Gold

        Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, explains how patent expiration is important for innovation, recounting that her company has always won against large Western pharmaceutical companies that have sought legal action... View Details
        • Person Page

        Read excerpts from DENIAL

        By: Richard S. Tedlow

        The Edifice Complex: Denial at Sears

        Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

         

        From Denial: Why Business... View Details

        • 01 Mar 2011
        • News

        Noted & Quoted

        “The variety, nuance, and humanity of the Middle East are being obscured.” — Her Majesty Queen Noor of Jordan, lamenting negative stereotypes of the Middle East, in a keynote address at Burden Auditorium. (Harvard Arab Weekend, November 18, 2010) “Grocery store shelves... View Details
        Keywords: Colleges, Universities, and Professional Schools; Educational Services
        • 24 Jul 2000
        • Research & Ideas

        Global Brands: Connecting With Consumers Across Boundaries

        What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
        Keywords: by James E. Aisner