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Show Results For
-
All HBS Web
(10,793)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product development and strategy...
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- 2012
- Chapter
Leading in Crises: Observations on the Political and Decision-Making Dimensions of Response
By: Herman B. Leonard and Arnold M. Howitt
Emergency response organizations, as we have argued in earlier writing, must deal with both "routine emergencies" (dangerous events, perhaps extremely severe, that are routine because they can be anticipated and prepared for) and "true crises" (which, because of...
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Keywords:
Strategy;
Leadership;
Decision Choices and Conditions;
Crisis Management;
Government and Politics
Leonard, Herman B., and Arnold M. Howitt. "Leading in Crises: Observations on the Political and Decision-Making Dimensions of Response." Chap. 3 in Mega-Crises: Understanding the Prospects, Nature, Characteristics and the Effects of Cataclysmic Events, edited by Ira Helsloot, Arjen Boin, Brian Jacobs, and Louise K. Comfort, 25–36. Springfield, IL: Charles C. Thomas, 2012.
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these...
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Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
- August 2011 (Revised September 2011)
- Supplement
The Dannon Company: Marketing and Corporate Social Responsibility (B)
By: Christopher Marquis and Bobbi Thomason
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.
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Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
- March 2022
- Case
GrowSari (A): Design for the Last Mile Customer
By: Brian Trelstad, Cam Carag and Michi Ferreol
Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,...
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Keywords:
Fast Moving Consumer Goods;
Product Launch;
Information Technology;
Analytics and Data Science;
Digital Platforms;
Retail Industry;
Consumer Products Industry;
Technology Industry;
Philippines
Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (A): Design for the Last Mile Customer." Harvard Business School Case 322-036, March 2022.
- March–April 2022
- Article
Uncovering the Mitigating Psychological Response to Monitoring Technologies: Police Body Cameras Not Only Constrain but Also Depolarize
By: Shefali V. Patil and Ethan Bernstein
Despite organizational psychologists’ long-standing caution against monitoring (citing its reduction in employee autonomy and thus effectiveness), many organizations continue to use it, often with no detriment to performance and with strong support, not protest, from...
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Keywords:
Monitoring;
Transparency;
Polarization;
Body Worn Cameras;
Quasi Field Experiment;
Analytics and Data Science;
Employees;
Perception;
Law Enforcement
Patil, Shefali V., and Ethan Bernstein. "Uncovering the Mitigating Psychological Response to Monitoring Technologies: Police Body Cameras Not Only Constrain but Also Depolarize." Organization Science 33, no. 2 (March–April 2022): 541–570. (*The authors contributed equally to this manuscript.)
- September 2008
- Article
Response to Farjoun's 'Strategy Making, Novelty, and Analogical Reasoning' Commentary on Gavetti, Levinthal, and Rivkin (2005)
By: G. Gavetti, Daniel A. Levinthal and Jan W. Rivkin
Gavetti, G., Daniel A. Levinthal, and Jan W. Rivkin. "Response to Farjoun's 'Strategy Making, Novelty, and Analogical Reasoning' Commentary on Gavetti, Levinthal, and Rivkin (2005)." Strategic Management Journal 29, no. 9 (September 2008).
- December 2023 (Revised August 2024)
- Case
Monsters in the Machine? Tackling the Challenge of Responsible AI
By: Paul M. Healy and Debora L. Spar
In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across...
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- Research Summary
Overview
By: Ryan W. Buell
From creating flight itineraries online, to interacting with tellers to complete complex banking transactions, to engaging with the government to address civic problems, customers are playing an increasingly vital role in the performance of operations in a broadening...
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- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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Keywords:
by Michael Blanding
- 1990
- Chapter
Rediscovering Functions in the MNC: The Role of Expertise in Firms' Response to Shifting Exchange Rates
By: D. Lessard and N. Nohria
Lessard, D., and N. Nohria. "Rediscovering Functions in the MNC: The Role of Expertise in Firms' Response to Shifting Exchange Rates." In Managing the Global Firm, edited by Christopher A. Bartlett, Y. Doz, and G. Hedlund. London: Routledge, 1990.
- January 2013
- Supplement
The Great East Japan Earthquake (E): Yamato Transport's Response
By: Hirotaka Takeuchi, Leonard Kosinski, Christina Royce, Anna Stetsovskaya and Evgeny Vasilyev
CEO Kikawa of Yamato Transport gave orders to his managers right after the triple disaster hit the Tohoku region of Japan to do whatever it takes to save lives and not to worry about costs. He also felt that he had to confront the government to make donations to the...
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Keywords:
Japan;
Earthquake;
Yamato Transport Company;
Natural Disasters;
Business and Shareholder Relations;
Philanthropy and Charitable Giving;
Transportation Industry;
Japan
Takeuchi, Hirotaka, Leonard Kosinski, Christina Royce, Anna Stetsovskaya, and Evgeny Vasilyev. "The Great East Japan Earthquake (E): Yamato Transport's Response." Harvard Business School Supplement 713-442, January 2013.
- 09 May 2012
- News
Blackstone Counters Fee Pressure Via Custom Pension Deals
- Article
Fighting Bias on the Front Lines
By: Alexandra C. Feldberg and Tami Kim
Most companies aim for exceptional customer service, but too few are attentive to the subtle discrimination by frontline employees that can alienate customers, lead to lawsuits, or even cause lasting brand damage by going viral.
This article presents research... View Details
This article presents research... View Details
Keywords:
Customer Service;
Customer Focus and Relationships;
Service Delivery;
Diversity;
Prejudice and Bias;
Organizational Change and Adaptation
Feldberg, Alexandra C., and Tami Kim. "Fighting Bias on the Front Lines." Harvard Business Review 99, no. 6 (November–December 2021): 90–98.
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
customer experience faces cutbacks, what services get chopped? Fix This! Why is it so Painful to Buy a New Car? Car-buying sends shivers up the backbones of American consumers, so why hasn’t the industry...
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- May–June 2023
- Article
Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail
By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to...
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Keywords:
Online Retail;
Quasi-experiments;
Abandonment;
Synthetic Control;
E-commerce;
Internet and the Web;
Consumer Behavior;
Policy;
Retail Industry
Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail." Operations Research 71, no. 3 (May–June 2023): 876–894.
- August 2009
- Case
The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co.
By: Willy C. Shih, Chen-Fu Chien, Chintay Shih and Jack Chang
When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and...
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Keywords:
Disruption;
Customer Relationship Management;
Decision Choices and Conditions;
Cost;
Order Taking and Fulfillment;
Production;
Semiconductor Industry;
Taiwan
Shih, Willy C., Chen-Fu Chien, Chintay Shih, and Jack Chang. "The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co." Harvard Business School Case 610-003, August 2009.