Market Selection - Publications - Faculty & Research

30 Aug 2011
First Look

First Look: August 30

PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage... View Details

Keywords: Sean Silverthorne

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

rated the best carbon credit rater by Carbon Market Watch, is used by other large companies like Meta and Salesforce, and was recommended by Harvard’s Office for Sustainability for selecting previous HBS and... View Details

April 2006 (Revised March 2007)
Case

Drexel Burnham Lambert (A): "The Smartest People on Wall Street Can be Had"

By: Boris Groysberg, Anahita Hashemi and Brendan Reed

In February 1990, Drexel Burnham Lambert declared bankruptcy amid a slew of scandals. Equities chief Arthur Kirsch hoped to keep his high-performing 600-person team intact. Could he find a company that would take on such a massive group hire? Competitors were already... View Details

Keywords: Decision Making; Decision Choices and Conditions; Insolvency and Bankruptcy; Selection and Staffing; Leadership; Negotiation; Groups and Teams; Power and Influence; Society

Citation

Find at Harvard

30 Jul 2018
Research & Ideas

Why Ethical People Become Unethical Negotiators

fraudulent fund, even though many suspected something was strange, since the low-risk fund had defied reality by dramatically outperforming the stock market several years in a row. “We were all aware of this hedge fund that had had great... View Details

Keywords: by Dina Gerdeman

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

is no chance of meeting it,” says Doug J. Chung, MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely to work to... View Details

Keywords: by Michael Blanding

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

its own path to success. Rather than betting on a single product, Burton stitched together one market after another—first snowboards, then boots, outerwear, and accessories, adding new customers along the way. For companies like Burton,... View Details

Keywords: by Lane Lambert

12 Nov 2008
First Look

First Look: November 12, 2008

selective annexation using a specific policy rule, I find that areas which experienced direct rule have significantly lower levels of access to schools, health centers, and roads in the post-colonial period. I find evidence that the... View Details

Keywords: Martha Lagace

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details

Keywords: Carmen Nobel

16 Jan 2018
First Look

First Look at New Research and Ideas, January 16, 2018

outcomes. (2) Selecting or developing leaders for the future requires a forward-looking strategy and culture. (3) In a merger, designing a new culture on the basis of complementary strengths can speed up integration and create more value... View Details

Keywords: Sean Silverthorne

Web

Design Thinking Course | HBS Online

innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details

Web

Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

Competition provides a unique opportunity for students to put entrepreneurship principles into practice with an integrative learning experience. Students may participate in either the Business Track (for ventures whose economic returns drive substantial View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's View Details

Keywords: by Staff; Auto

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

chronicles the brand's origins, life experiences, and evolution over time in a selectively constructed story." Keinan recently participated in an e-mail interview about the research and its importance for View Details

Keywords: by Martha Lagace

Web

2022 Reunion Presentations - Alumni

S. Bernstein (MBA 2006, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on what organizations would hire them to do: organizations posted jobs, and people applied for them. For... View Details

25 Jun 2013
First Look

First Look: June 25

governments have started to list state-owned enterprises, have selected professional managers to run them, and have given them more financial autonomy. We argue that the transformation from owner and manager to majority shareholder has... View Details

Keywords: Anna Secino

06 Aug 2021
Book

Steve Jobs and the Rise of the Celebrity CEO

marketing was dreadful, and its finances would have collapsed had it not been for CFO Fred Anderson’s work. The world of computers was dominated by Microsoft, especially after the introduction of its breakthrough product, Windows 95, in... View Details

Keywords: by Dina Gerdeman

Web

HBS - Financials | Supplemental Financial Information

of students who elected a deferral or leave of absence, allowing roughly half to enroll in fiscal 2022 and half in the current fiscal year. This resulted in fiscal 2022 enrollment of 1,013 first-year students and 857 second-year students. Harvard Business Publishing... View Details

30 Nov 2022
Research & Ideas

Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay

11-week-long field experiment in 2021 with 178,862 customers of Zippia, a career service agency. Customers seeking job postings received an email containing several recommended positions and basic information about the jobs, including location, role, and salary. A... View Details

Keywords: by Sean Silverthorne

15 May 2007
Working Paper Summaries

I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders

Keywords: by Todd Rogers, Katherine L. Milkman & Max H. Bazerman; Food & Beverage

Web

Finance Awards & Honors - Faculty & Research

Capital Allocation" (May 2023) with Mancy Luo, Larissa Schäfer, and Margarita Tsoutsoura. Ishita Sen : Received an INQUIRE Europe Research Grant in 2024 for “The Market for Sharing Interest Rate Risk: Quantities and Asset Prices” with... View Details

Publications