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- All HBS Web (1,165)
- Faculty Publications (161)
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- 22 Dec 2015
- News
Cahill to Lead HBS External Relations
has assumed a new role as Strategic Advisor, External Relations. As executive director, Cahill is responsible for managing all aspects of the School’s alumni relations, development, and alumni marketing and communications activities in... View Details
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- Profile
Adam Kanner
live events without cannibalizing full price tickets or hurting the brand, he could fill a huge market niche. In 2009, Kanner, MBA ‘98, started ScoreBig, an online ticketing service with a... View Details
- 01 Mar 2003
- News
Northern California Initiative Reaches Out to Women, Girls
have been sharing their business expertise with local girls by giving career-skills workshops, holding mock job interviews, and serving as judges on scholarship panels. One particularly successful event was a stock View Details
- 01 Mar 2005
- News
Venture Capital’s Comeback
$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for venture-capital investors — rallied last... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
- Web
Exploring California’s Climate Frontier: E&E Club’s Bay Area Trek - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable... View Details
- 03 Sep 2024
- Blog Post
Energy & Environment Club
Are you interested in connected with other HBS MBA students dedicated to tackling climate change? Student Clubs are a vital part of the HBS Community experience that support the school's mission to educate leaders who make a difference in the world. We spoke with... View Details
- 01 Dec 2007
- News
A View from the Top
Relations Bill Sahlman, who quizzed each recipient at a late September event held for the benefit of hundreds of first-year MBA students packing Burden Auditorium. Sahlman opened the discussion with this stumper: What is your greatest... View Details
- 01 Jun 2014
- News
Spring Training for Startups
The Winners Most Innovative, Greatest Impact (via online voting) York Street Partners Transforming financial markets to support Sri Lanka's development Best Investment (via HBS Alumni Angels) Busbud Busbud makes it easy to search,... View Details
- 01 Mar 2016
- News
Takes One to Know One
2010, has assumed a new role as Strategic Advisor, External Relations. Cahill is responsible for managing all aspects of the School’s alumni relations, development, and alumni marketing and communications activities in support of the more... View Details
- Web
Reunions: Accelerating Climate Solutions with Professor Jim Matheson (MBA 2001) - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable... View Details
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
How can a retailer use its own data to determine what to charge for products it has never sold before? That’s a question Kris Ferreira considered during a presentation at Future Assembly, an event at Harvard Business School where business... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond... View Details
Keywords: by Julia Austin
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
straightforward considerations are best answered in the conscious portion of the brain, presumably after considerable conscious thought. Work in neuro marketing at Ludwig-Maximilians University in Munich now claims that strong brands... View Details
Keywords: by Jim Heskett
- Profile
Julie Cruz
challenges with confidence, knowing that each obstacle is an opportunity to learn and grow. What is your most memorable classroom moment? My most memorable classroom experience at HBS is definitely Flag Day! It's a vibrant event where... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
on consumers, platform managers, and policymakers. Martha Lagace: What piqued your interest in this research? Chiara Farronato: I study market design choices of online platforms from eBay to Airbnb. Online platforms help match many... View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
this low point, I considered hanging it up and going back to tech." Instead, she realized she may have a new opportunity: "I could create the events I loved, but change who was paying and who would be attending." Food... View Details
- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
Marketing Maria: Managing the Athlete Endorsement A case study on the marketing of tennis powerhouse Maria Sharapova. Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Few of us want... View Details