Digital Innovation - Publications - Faculty & Research

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28 Apr 2020
Blog Post

The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership

When Apoorva Pasricha (MBA 2019) assumed her role with the City of San Jose’s Mayor’s Office of Technology & Innovation as an HBS Leadership Fellow in August 2019, her mandate was to implement San Jose’s ‘Smart City’ road map.... View Details

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details

Faculty & Advisors - MBA

venture capital firm with a ~$1.8 billion in AUM. Arjun focuses on creating and investing in companies that translate groundbreaking science into innovative medicines. Arjun serves as a director on the boards of Scorpion Therapeutics,... View Details

March 2003 (Revised August 2005)
Case

Making SMaL Big: SMaL Camera Technologies

By: Clayton M. Christensen and Scott Duncan Anthony

SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details

Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Computer Industry; Massachusetts

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Program

Succeeding as a Strategic CFO

program, you will learn what it takes to meet the demands of the CFO role. You will begin to build a robust set of skills in strategy, communication, and leadership that will enable you to drive innovation and lead organizational change.... View Details

Program

Strategic Marketing for Driving Growth

prepare to succeed in today's rapidly evolving marketplace, and learn how to lead growth initiatives through innovative marketing approaches and cutting edge go-to-market practices. Whether you are a marketing executive, growth officer,... View Details

Programs & Events - Alumni

Campus Leading and Building a Culture of Innovation Unleash your organization’s collective genius and set the stage for continuous, transformative innovation that fuels business growth. Dec 08 08–13 DEC 2024... View Details

17 Oct 2006
First Look

First Look: October 17, 2006

a family that owns a family business. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807020 Innovating in Health Care—Glossary Harvard Business School Note 307-011 Provides a glossary of terms used in... View Details

Keywords: Sean Silverthorne

July – August 2010
Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu

Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details

Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development

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Environment Initiative 617.495.6886 bei@hbs.edu Business History Initiative 617.495.1003 bhi@hbs.edu Digital Data Design Institute at Harvard 617.496.8274 digitalinitiative@hbs.edu Entrepreneurship Rock Center for Entrepreneurship... View Details

Seminars & Conferences - Faculty & Research

Seminars & Conferences Seminars & Conferences The Digital Data, and Design (D^3) Institute at Harvard Events The D^3 builds community and expertise around the digital transformation of the economy at HBS and... View Details

June 2004 (Revised June 2006)
Case

Scientific-Atlanta, Inc.

By: Thomas R. Eisenmann

Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details

Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Manufacturing Industry; Media and Broadcasting Industry

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12 Jun 2014
News

Second Wind

Placement - Doctoral

University of Science and Technology (HKUST) Dissertation: Equity Market Views and Digital Technology Investment in Non-IT Firms Advisors: Suraj Srinivasan (Chair), Paul M. Healy , Charles C.Y. Wang , and Shane M. Greenstein Hashim Zaman... View Details

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Business History Case Method Project Christensen Center for Teaching & Learning Creating Emerging Markets Crossover Into Business Digital Data Design Institute at Harvard Entrepreneurship (Rock Center) Faculty & Research Global Health... View Details

November 2006 (Revised November 2007)
Case

EFJ, Inc.

By: Lynda M. Applegate, Ajay Vinze and Mara Vatz

Michael Jalbert plans to transform EFJI, a land mobile radio manufacturer, into a leading radio systems and solutions provider. Taking advantage of new industry standards and the country's increased focus on public safety agencies and homeland security, Jalbert says... View Details

Keywords: Disruptive Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Expansion

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30 Jan 2018
First Look

January 30, 2018

Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven... View Details

Keywords: Sean Silverthorne

Curriculum - MBA

different circumstances in which our students find themselves. Read More Digital Innovation & Transformation The course introduces you to the critical elements of designing and developing View Details

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products