Publications

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September 2019 (Revised June 2020)
Case

Othellonia: Growing a Mobile Game

By: Eva Ascarza, Tomomichi Amano and Sunil Gupta

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details

Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

focus on your, you know-- my job and my classes and my money and my lunch and my coute. So boring. It's just so... View Details

Keywords: by HBS Staff

14 Jun 2018
News

How Chase Sapphire Made Credit Cool for Millennials

31 Jan 2022
News

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

Keywords: Digital transformation

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

about the desktop; it's not about where the content is on your hard drive versus on a public-facing Web site. It's really about the user's relationship to that content." The company also has a product on the market, Horowitz said,... View Details

Keywords: by Julie Jette

April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

23 Jan 2018
First Look

First Look at New Research and Ideas, January 23, 2018

Linking Maternal Employment and Adult Children’s Outcomes By: McGinn, Kathleen L., Mayra Ruiz Castro, and Elizabeth Long Lingo Abstract—Analyses relying on two international surveys from over 100,000 men... View Details

Keywords: Sean Silverthorne

2011
Working Paper

Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis

We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details

Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States

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Web

Advancing Global, Public, and Societal Health - Health Care

Impact Advancing Global, Public, and Societal Health Building Affordable Health Care in Paradise Re: Tarun Khanna Health Minute: How Can Companies Bring "Missing Drugs" to Market? More “Developing Nations” stories Faculty View Details

September 1996 (Revised June 1997)
Case

QVC, Inc.

By: Jeffrey F. Rayport

Illustrates the "Service Profit Chain" in action. QVC, whose initials stand for Quality, Value,, and Convenience, demonstrates clearly how a strong customer focus can lead to establishing a strong franchise in the retail sector and a highly profitable business whose... View Details

Keywords: Customer Relationship Management; Service Delivery; Retail Industry; United States

09 May 2017
First Look

New Research and Ideas, May 9

May 2017 Journal of Financial Economics The Value of Trading Relations in Turbulent Times By: Di Maggio, Marco, Amir Kermani, and Zhaogang Song Abstract—This paper investigates how dealers’ trading View Details

Keywords: Sean Silverthorne

Web

Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Organize Care Around Med... Organize Care Around Medical Conditions To deliver more value, providers need to View Details

2008
Book

Business Market Management: Understanding, Creating, and Delivering Value

By: James C. Anderson, James A. Narus and Das Narayandas

For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

consumers in the dining area. On average, restaurants spend 30 percent of their revenue on labor. With increasing focus on fair wages and legislated wage increases, restaurants may easily exceed that... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

CEO and the senior management team believe the firm should focus on. The second is bottom-up, "emergent" strategy, which is established by the actual decisions and... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States

2012
Working Paper

Leviathan in Business: Varieties of State Capitalism and Their Implications for Economic Performance

By: Aldo Musacchio and Sergio G. Lazzarini

In this paper we document the extent and reach of state capitalism around the world and explore its economic implications. We focus on governmental provision of capital to corporations—either equity or debt—as a defining feature of state capitalism. We present a... View Details

Keywords: State Capitalism; State-owned Enterprises; Development Banks; Sovereign Wealth Funds; Economic Systems; State Ownership; Sovereign Finance; Business and Government Relations; Investment

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December 2010
Supplement

Rackspace Hosting (2000)

By: W. Earl Sasser, James L. Heskett and Tom Ryder

The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. View Details

Keywords: Customer Focus and Relationships; Planning; Organizational Change and Adaptation; Service Delivery; Strategy; Finance; Information Technology Industry