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Show Results For
-
All HBS Web
(700)
- News (32)
- Research (619)
- Events (1)
- Multimedia (1)
- Faculty Publications (340)
- 01 Mar 2011
- First Look
First Look: March 1
asymmetric equilibrium where only one retailer elects to operate an online arm but earns lower profits than its bricks-only rival. We also characterize equilibria where firms open an online channel, even though consumers only use it for...
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Sean Silverthorne
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
Crisis or Opportunity? Psychological Science Ayse Yemiscigil, A.V. Whillans, and N. Powdthavee “Does retirement lead to an existential crisis or present an opportunity to experience a renewed sense of purpose in life? In a nationally...
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- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms...
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
psychological scientists of the modern era. These readable essays highlight the most important contributions to theory and research in psychological science, show how the greatest View Details
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Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
Publications August 2013 Social Psychological & Personality Science Matchmaking Promotes Happiness By: Anik, Lalin, and Michael I. Norton Abstract—Four studies document and explore the psychology...
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Sean Silverthorne
- December 2007 (Revised August 2014)
- Case
Xanadu on Broadway
By: Anita Elberse
Can one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens,...
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Keywords:
Theater Entertainment;
Product Marketing;
Product Launch;
Demand and Consumers;
Risk and Uncertainty;
Creativity;
Entertainment and Recreation Industry
Elberse, Anita. "Xanadu on Broadway." Harvard Business School Case 508-062, December 2007. (Revised August 2014.)
- 01 Aug 2008
- What Do You Think?
Has the Time Come for “Stretch” in Management?
flat-footed on the issue of fuel efficiency? Granted, Detroit was busy catering to consumer demands for more profitable, lower-mileage vehicles. But at the same time, could stretch have given greater urgency to responses to alternative...
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by Jim Heskett
- 05 May 2015
- First Look
First Look: May 5
causes considerable societal damage, as demonstrated by increasing empirical evidence. Drawing on recent research in moral psychology and behavioral ethics, I examine "moral flexibility," or the common ability to justify one's...
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Carmen Nobel
- 08 Jun 2021
- Research & Ideas
Tell Me What to Do: When Bad News Is a Big Relief
Barasz’s new paper, “Hoping for the Worst? A Paradoxical Preference for Bad News,” which recently appeared in the Journal of Consumer Research, documents this peculiar preference for worse-case scenarios in a variety of medical...
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by Michael Blanding
- April 2012
- Case
Introducing iSnack 2.0: The New Vegemite
By: Anat Keinan, Francis Farrelly and Michael Beverland
Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis...
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Keywords:
Food;
Product Launch;
Conflict and Resolution;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Keinan, Anat, Francis Farrelly, and Michael Beverland. "Introducing iSnack 2.0: The New Vegemite." Harvard Business School Case 512-020, April 2012.
- 22 Nov 2011
- First Look
First Look: November 22
psychology that accounts for behaviors inconsistent with ethical beliefs and describe how people reconcile their immoral actions with their ethical goals through the process of moral disengagement. We then examine how the mind selectively...
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Sean Silverthorne
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
to explore this emerging area of research. The Cambridge Handbook of Consumer Psychology edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton (Cambridge University Press) Why do View Details
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
during meetings or some other way. For example, gifts and services are appreciated by people more than ever before. Gifts of consumable items are actually valued these days! A fruit basket looks pretty exciting. Especially good are...
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All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
during meetings or some other way. For example, gifts and services are appreciated by people more than ever before. Gifts of consumable items are actually valued these days! A fruit basket looks pretty exciting. Especially good are...
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- March 2010 (Revised September 2010)
- Case
TeamLease: Putting India to Work (Il) Legally
By: Tarun Khanna and Anjali Raina
This case focuses on the growth dilemmas facing Manish Sabharwal, co-founder, TeamLease Services Pvt. Ltd. TeamLease is a human resource outsourcing and temp staffing company located in India, which has grown rapidly from 2002 to 2009. Set in the context of the highly...
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Keywords:
Entrepreneurship;
Employment;
Human Capital;
Lawfulness;
Leadership;
Growth and Development Strategy;
Demand and Consumers;
Power and Influence;
Employment Industry;
India
Khanna, Tarun, and Anjali Raina. "TeamLease: Putting India to Work (Il) Legally." Harvard Business School Case 710-402, March 2010. (Revised September 2010.)
- January 2003 (Revised September 2007)
- Background Note
A Note on Racing to Acquire Customers
Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level...
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Keywords:
Customers;
Price Bubble;
Network Effects;
Emerging Markets;
Market Entry and Exit;
Behavior;
Competition
Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
industries, including timber, oil, gold, silver, and titanium. [ ] Under the widely practiced international sales system, a corporation in a developed nation sells finished goods to a consumer in a less-developed nation; this is...
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by Paul R. Lawrence
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
and consumer lending. The researchers chose to study risk-management experts because their role has risen in importance with demands for improved corporate governance and the need for better forecasting and modeling. After the financial...
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- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
Propensity to Disclose," in the April 2012 issue of the Journal of Marketing Research, and "Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information," in the February 2011 issue of the Journal of Consumer...
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by Carmen Nobel
- June 2020
- Article
Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure
By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to...
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Keywords:
Environmental Sustainability;
Transportation;
Infrastructure;
Behavior;
AI and Machine Learning;
Demand and Consumers
Asensio, Omar Isaac, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer, and Sooji Ha. "Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure." Nature Sustainability 3, no. 6 (June 2020): 463–471.